Post on 01-Mar-2018
7/26/2019 Nicky, Ricky, Dicky and Dawn Promotional Campaign
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PROMOS
CAMPAIGNSamantha Charlip
7/26/2019 Nicky, Ricky, Dicky and Dawn Promotional Campaign
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THE APPROACHHow To Be A Harper
Enhance interest in the series by
by mining the brand messageand articulating it through the
quirkiness of the entire Harper
family.
Imagination
Problem Solving
Hijinks
Heart
7/26/2019 Nicky, Ricky, Dicky and Dawn Promotional Campaign
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CREATIVE STRATEGY
7/26/2019 Nicky, Ricky, Dicky and Dawn Promotional Campaign
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PHASE ONEPre-Launch Introduction
Introduce the unique,outlandish spirit of the Harper
family with two high concept
sixty second live action promo
spots followed by four fifteen
second thematic promo spots.
7/26/2019 Nicky, Ricky, Dicky and Dawn Promotional Campaign
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INT. GET SPORTY
WHO ARE THE HARPERS?
Jersey falling off the wall, dog peeing on it, everyone reacts.
THEY’RE SCIENTISTS…
Nicky dumping serum on jersey.
Dawn, re: Jersey: “Where's the signature!”
THEY’RE INNOVATORS…
Mom comes in. Dicky firing snowballs, Hazel getting hit
THEY’RE FIGHTERS…
Ricky fighting with mom over jersey stuffed in his shirt
BUT MOSTLY…
Jersey flying in the air, hits dad in face, everyone reacts…
They're kids.
Kids, looking innocent, in union: Sorry…
ANNOUNCER: Nicky, Ricky, Dicky and Dawn. The World’s Quirkiest
Quintuplet Family. Premieres Saturday, Sept 13th at 8:30. Only on
Nick.
INT. BEDROOM
FADE IN on slow motion footage of an epic pillow fight between all
4 Harper kids. Gladiator-style music plays.
WHAT’S IT LIKE TO BE QUINTUPLETS…
Individual shots of each Harper child’s face as they wage battle…
Ricky looks shrewd…
YOU’VE GOTTA BE SMART.
Dicky grins slow…
YOU’VE GOTTA BE COOL.
Nicky dons a helmet on in slow motion, panicked.
YOU’VE GOTTA BE PREPARED.
Dawn comes in for the kill…
AND MOST OF ALL
Dawn slow-motion voice: I’M THE OLDEST…
The door swings open. The Harper kids are now arm and arm.
Mom and Dad sigh happily.
YOU’VE GOTTA LOVE YOUR FAMILY.
ANNOUNCER: Nicky, Ricky, Dicky and Dawn. The World’s Quirkiest
Quintuplet Family. Premieres Saturday, Sept 13th at 8:30. Only on
Nick.
Launch One :60 What’s It Like To Be Quintuplets? Launch Two :60 Who Are The Harpers?
*Recreate dad’s jersey scene from pilot using the same slow motion
effect as the first spot.
7/26/2019 Nicky, Ricky, Dicky and Dawn Promotional Campaign
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Announcer: HOW TO BE A HARPER…LESSON ONE: LANGUAGE
(Ep 103 - 48 Dicky: Wowsome - that's wow and awesome. I made
it up.)
(Ep 103 - 3:00 Dawn: My chickstincts are never wrong. Dicky: Our
dudestincts are saying they are.)
(Ep 103 - 4:01 Mom: Rod Dynaimatey Rod: It's
pronounced...dynamite.)(Ep 103 - 4:00 Dad: Gibberish)
(Ep 102 - 2:13 Kid : What’s this, a test? )
(Ep 103 - 6:15 Nicky: It’s in the Dickychary …Dawn: Look it up! )
Announcer: For More Harper Lessons, Watch Nicky, Ricky, Dicky
and Dawn. The World’s Quirkiest Quintuplet Family. Saturday,
Sept 13th at 8:30. Only on Nick.
Announcer: HOW TO BE A HARPER…LESSON TWO: IMAGINATION
(Ep 103 - 11:34 Dad “Hello, Carl? Project – Monkey Sound —is a go.)
(Ep 104 - 8:40 Nicky: It's meat o'clock boys...and I'm buying.)
(Ep 103 - 4:07 Dad: It was a gorgeous time. Your mom was the best
ice dancer in the world.)
(Ep 104 - 9:00 Dicky: We should've replaced Dawn with meat years
ago!) (Ep 102 - 4:37 Nicky: You can all live in your fantasy land…but I've
got an Italian beaver to feed.)
Announcer: For More Harper Lessons, Watch Nicky, Ricky, Dicky
and Dawn. The World’s Quirkiest Quintuplet Family. Saturday,
Sept 13th at 8:30. Only on Nick.
Announcer: HOW TO BE A HARPER…LESSON THREE: HIJIACKS
(Ep 102 - 2:07 Dicky: Hey daddyo. Check out my jazz beard )
(Ep 102 - 12:23 Mom: Did somebody call 9..Mom..Mom.)
(Ep 102 - 21:30 Quadfather pointing meat stick: Okay fusilli !)
(Ep 102 - 20:30 Everyone: Floor cake! Floor cake! Floor cake!)
(Ep 102 - 16:31 Mom: Call me sliced bread cause this is my JAM! )(Ep 102 - 12:45 Dawn: Mom, you need to let us handle this like
adults. - Cut to: Game of Eenie Menie Mini Mo.)
Announcer: For More Harper Lessons, Watch Nicky, Ricky, Dicky
and Dawn. The World’s Quirkiest Quintuplet Family. Saturday,
Sept 13th at 8:30. Only on Nick.
Announcer: HOW TO BE A HARPER…LESSON FOUR: HEART
(Ep 103 - 12:34 Mom: I have never been less attracted to you.)
(Ep 101 - 3:17 Dawn: You see what I’m dealing with? )
(Ep 101 - 9:23 Ricky, fake smile: Is mom still looking)
(Ep 101 - 5:06 Dawn: We’re totally buds…) (Ep 101 - 9:55:
Dawn: Bat fight! They start hitting each other with foam bats.) (Ep 103 - 21:00 Dad: I love you kids! )
(Ep 103 - 19:58 Everyone: We love you! )
(Ep 101 - 6:36 Dawn: Harper huddle!)
(Ep 101 - 12:06 All: Ahhhhh Harpers!)
Announcer: For More Harper Lessons, Watch Nicky, Ricky,
Dicky and Dawn. The World’s Quirkiest Quintuplet Family.
Saturday, Sept 13th at 8:30. Only on Nick.
7/26/2019 Nicky, Ricky, Dicky and Dawn Promotional Campaign
http://slidepdf.com/reader/full/nicky-ricky-dicky-and-dawn-promotional-campaign 7/14
PHASE TWOMid-Launch Period
Drive Awareness
Build series
recognition with clip-
driven combo spots
utilizing Nick
properties which are
similar in tone andkey demo and focus on
show themes of team work,
imagination, family and fun.
7/26/2019 Nicky, Ricky, Dicky and Dawn Promotional Campaign
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Announcer: What do you need to build a Harper
household?
Henry Dagger Clip: Store Owner My whole store is
destroyed! Captain Man: You’re Welcome.
Announcer: One totally awesome store.
Haunted Hathaways Clip: Michelle turns looking haggard.
Announcer: Two stressed out parents.
Haunted Hathaways Clip Same: Taylor: You should get a
brush.
Announcer: Three wacky employees
Spongebob Clip: Caller: Is this the Krusty Crab. Patrick: No
this is Patrick.
Announcer: And four amazing kids.
Teenage Mutant Ninja Turtles Clip: April: It’s about the
DNA.
Announcer: That’s Nicky, Ricky, Dicky and Dawn. The
World’s Quirkiest Quintuplet Family. Saturdays at
8:30/7:30C. Only on Nick.
Follow-Up Two :30 Combo Spot
Makes the Harpers Different?
Follow-Up One :30 Combo Spot
How Do You Build A Harper Household
Announcer: They’re just your average kids…
-B-Roll Every Which Way-
Announcer: Getting into trouble…
-B-Roll Sanjay and Craig-
Announcer: Solving problems…
-B-Roll Power Rangers Samuari-
Announcer: And having fun wherever they go…
-B-Roll Spongebob-
Except for one small thing…
(Ep 101: - 3:37 Ricky: We’re quadruplets. The kids
wave in union.)
Announcer: Nicky, Ricky, Dicky and Dawn. The
World’s Quirkiest Quintuplet Family. Saturdays at
8:30/7:30C. Only on Nick.
7/26/2019 Nicky, Ricky, Dicky and Dawn Promotional Campaign
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PHASE THREEPost-Launch Period
Engage/Reinforce
Maintain interest with
series-specific
questions/discussion
topics with other Nick
talent as well as show
cast. Answers willreinforce each character’s
unique personality traits
and quirks.
7/26/2019 Nicky, Ricky, Dicky and Dawn Promotional Campaign
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Talent from Nick respond: Which Harper are you and why.
Clip will end with recognition that ultimately, the Harpers
are one big team.
Follow-Up Two :30 Combo Spot
Makes the Harpers Different?
Follow-Up One :30 Combo Spot
How Do You Build A Harper Household
Talent from Nick respond: Who rules the Harper roost and
why? Clip will end with recognition that ultimately every
sibling has their own unique strength.
7/26/2019 Nicky, Ricky, Dicky and Dawn Promotional Campaign
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EPISODICS
7/26/2019 Nicky, Ricky, Dicky and Dawn Promotional Campaign
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Episodic 2 :30 Spot
Episode 102 Dawn Moves Out
When Dawn gets her own room…
(4:42: Dawn: Face it boys, I'm a young woman
now. Pretty soon my body's gonna go throughchanges - Boys (fingers in ears): Lalalaala! )
It’s a fight…
(5:40: Dicky: You'll never make it without us. Dawn:
You'll never make it without me.)
For who’s having more fun.
(8:40 - Nicky: Its meat o'clock boys...and I'm
buying.)
(17:34 - Dawn listening to laughter )
That is…
(25:54 - Creepy doll laughing.)
Until night falls.
(25:57 - Boys huddle, Dawn snores.)
Announcer: Don’t miss a brand new Nicky, Ricky,
Dicky and Dawn, Saturday Night at 8:30. Only on
Nick.
Episodic 1 :30 Spot
Episode 104: The Quadfather
What do you get when you cross four siblings…
(31 - Dawn: Check it out womb-mates)
With one birthday…
(7:38 – Dawn: What about a beach party?) (7:45 –
Dicky: What about a club party with pumping dance
music so I can bust out a little – he dances- oounce
oounce oounce. Ricky - I don't oounse.)
And a giant, Italian beaver?
(4:47: Quadfather: Hello Nicholas. I hope you've
bought me some pasta I can't refuse.)
A whole lot of trouble! (Quadfather pointing
meatball stick)
Announcer: Don’t miss a brand new Nicky, Ricky,
Dicky and Dawn, Saturday Night at 8:30. Only onNick.
7/26/2019 Nicky, Ricky, Dicky and Dawn Promotional Campaign
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OH YEAH…AND AN APP IDEA
7/26/2019 Nicky, Ricky, Dicky and Dawn Promotional Campaign
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Using Bluetooth technology, connect with four friends in this resource management
mechanics game that lets your crew be all four of the Harper kids and take care of Dad's
sporting goods store. Buy more items, add new rides and watch the customers pour in.
Overspend or don't maintain the equipment and you'll get punished!