Nicky, Ricky, Dicky and Dawn Promotional Campaign

7/26/2019 Nicky, Ricky, Dicky and Dawn Promotional Campaign

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PROMOS

CAMPAIGNSamantha Charlip



THE APPROACHHow To Be A Harper

Enhance interest in the series by

by mining the brand messageand articulating it through the

quirkiness of the entire Harper

family.

Imagination

Problem Solving

Hijinks

Heart



CREATIVE STRATEGY



PHASE ONEPre-Launch Introduction

Introduce the unique,outlandish spirit of the Harper

family with two high concept

sixty second live action promo

spots followed by four fifteen

second thematic promo spots.



INT. GET SPORTY

WHO ARE THE HARPERS?

Jersey falling off the wall, dog peeing on it, everyone reacts.

THEY’RE SCIENTISTS…

Nicky dumping serum on jersey.

Dawn, re: Jersey: “Where's the signature!”

THEY’RE INNOVATORS…

Mom comes in. Dicky firing snowballs, Hazel getting hit

THEY’RE FIGHTERS…

Ricky fighting with mom over jersey stuffed in his shirt

BUT MOSTLY…

Jersey flying in the air, hits dad in face, everyone reacts…

They're kids.

Kids, looking innocent, in union: Sorry…

ANNOUNCER: Nicky, Ricky, Dicky and Dawn. The World’s Quirkiest

Quintuplet Family. Premieres Saturday, Sept 13th at 8:30. Only on

Nick.

INT. BEDROOM

FADE IN on slow motion footage of an epic pillow fight between all

4 Harper kids. Gladiator-style music plays.

WHAT’S IT LIKE TO BE QUINTUPLETS…

Individual shots of each Harper child’s face as they wage battle…

Ricky looks shrewd…

YOU’VE GOTTA BE SMART.

Dicky grins slow…

YOU’VE GOTTA BE COOL.

Nicky dons a helmet on in slow motion, panicked.

YOU’VE GOTTA BE PREPARED.

Dawn comes in for the kill…

AND MOST OF ALL

Dawn slow-motion voice: I’M THE OLDEST…

The door swings open. The Harper kids are now arm and arm.

Mom and Dad sigh happily.

YOU’VE GOTTA LOVE YOUR FAMILY.

ANNOUNCER: Nicky, Ricky, Dicky and Dawn. The World’s Quirkiest

Quintuplet Family. Premieres Saturday, Sept 13th at 8:30. Only on

Nick.

Launch One :60 What’s It Like To Be Quintuplets? Launch Two :60 Who Are The Harpers?

*Recreate dad’s jersey scene from pilot using the same slow motion

effect as the first spot.



Announcer: HOW TO BE A HARPER…LESSON ONE: LANGUAGE

(Ep 103 - 48 Dicky: Wowsome - that's wow and awesome. I made

it up.)

(Ep 103 - 3:00 Dawn: My chickstincts are never wrong. Dicky: Our

dudestincts are saying they are.)

(Ep 103 - 4:01 Mom: Rod Dynaimatey Rod: It's

pronounced...dynamite.)(Ep 103 - 4:00 Dad: Gibberish)

(Ep 102 - 2:13 Kid : What’s this, a test? )

(Ep 103 - 6:15 Nicky: It’s in the Dickychary …Dawn: Look it up! )

Announcer: For More Harper Lessons, Watch Nicky, Ricky, Dicky

and Dawn. The World’s Quirkiest Quintuplet Family. Saturday,

Sept 13th at 8:30. Only on Nick.

Announcer: HOW TO BE A HARPER…LESSON TWO: IMAGINATION

(Ep 103 - 11:34 Dad “Hello, Carl? Project – Monkey Sound —is a go.)

(Ep 104 - 8:40 Nicky: It's meat o'clock boys...and I'm buying.)

(Ep 103 - 4:07 Dad: It was a gorgeous time. Your mom was the best

ice dancer in the world.)

(Ep 104 - 9:00 Dicky: We should've replaced Dawn with meat years

ago!) (Ep 102 - 4:37 Nicky: You can all live in your fantasy land…but I've

got an Italian beaver to feed.)




Announcer: HOW TO BE A HARPER…LESSON THREE: HIJIACKS

(Ep 102 - 2:07 Dicky: Hey daddyo. Check out my jazz beard )

(Ep 102 - 12:23 Mom: Did somebody call 9..Mom..Mom.)

(Ep 102 - 21:30 Quadfather pointing meat stick: Okay fusilli !)

(Ep 102 - 20:30 Everyone: Floor cake! Floor cake! Floor cake!)

(Ep 102 - 16:31 Mom: Call me sliced bread cause this is my JAM! )(Ep 102 - 12:45 Dawn: Mom, you need to let us handle this like

adults. - Cut to: Game of Eenie Menie Mini Mo.)




Announcer: HOW TO BE A HARPER…LESSON FOUR: HEART

(Ep 103 - 12:34 Mom: I have never been less attracted to you.)

(Ep 101 - 3:17 Dawn: You see what I’m dealing with? )

(Ep 101 - 9:23 Ricky, fake smile: Is mom still looking)

(Ep 101 - 5:06 Dawn: We’re totally buds…) (Ep 101 - 9:55:

Dawn: Bat fight! They start hitting each other with foam bats.) (Ep 103 - 21:00 Dad: I love you kids! )

(Ep 103 - 19:58 Everyone: We love you! )

(Ep 101 - 6:36 Dawn: Harper huddle!)

(Ep 101 - 12:06 All: Ahhhhh Harpers!)

Announcer: For More Harper Lessons, Watch Nicky, Ricky,

Dicky and Dawn. The World’s Quirkiest Quintuplet Family.

Saturday, Sept 13th at 8:30. Only on Nick.



PHASE TWOMid-Launch Period

Drive Awareness

Build series

recognition with clip-

driven combo spots

utilizing Nick

properties which are

similar in tone andkey demo and focus on

show themes of team work,

imagination, family and fun.



Announcer: What do you need to build a Harper

household?

Henry Dagger Clip: Store Owner My whole store is

destroyed! Captain Man: You’re Welcome.

Announcer: One totally awesome store.

Haunted Hathaways Clip: Michelle turns looking haggard.

Announcer: Two stressed out parents.

Haunted Hathaways Clip Same: Taylor: You should get a

brush.

Announcer: Three wacky employees

Spongebob Clip: Caller: Is this the Krusty Crab. Patrick: No

this is Patrick.

Announcer: And four amazing kids.

Teenage Mutant Ninja Turtles Clip: April: It’s about the

DNA.

Announcer: That’s Nicky, Ricky, Dicky and Dawn. The

World’s Quirkiest Quintuplet Family. Saturdays at

8:30/7:30C. Only on Nick.

Follow-Up Two :30 Combo Spot

Makes the Harpers Different?

Follow-Up One :30 Combo Spot

How Do You Build A Harper Household

Announcer: They’re just your average kids…

-B-Roll Every Which Way-

Announcer: Getting into trouble…

-B-Roll Sanjay and Craig-

Announcer: Solving problems…

-B-Roll Power Rangers Samuari-

Announcer: And having fun wherever they go…

-B-Roll Spongebob-

Except for one small thing…

(Ep 101: - 3:37 Ricky: We’re quadruplets. The kids

wave in union.)

Announcer: Nicky, Ricky, Dicky and Dawn. The

World’s Quirkiest Quintuplet Family. Saturdays at

8:30/7:30C. Only on Nick.



PHASE THREEPost-Launch Period

Engage/Reinforce

Maintain interest with

series-specific

questions/discussion

topics with other Nick

talent as well as show

cast. Answers willreinforce each character’s

unique personality traits

and quirks.



Talent from Nick respond: Which Harper are you and why.

Clip will end with recognition that ultimately, the Harpers

are one big team.

Follow-Up Two :30 Combo Spot

Makes the Harpers Different?

Follow-Up One :30 Combo Spot

How Do You Build A Harper Household

Talent from Nick respond: Who rules the Harper roost and

why? Clip will end with recognition that ultimately every

sibling has their own unique strength.



EPISODICS



Episodic 2 :30 Spot

Episode 102 Dawn Moves Out

When Dawn gets her own room…

(4:42: Dawn: Face it boys, I'm a young woman

now. Pretty soon my body's gonna go throughchanges - Boys (fingers in ears): Lalalaala! )

It’s a fight…

(5:40: Dicky: You'll never make it without us. Dawn:

You'll never make it without me.)

For who’s having more fun.

(8:40 - Nicky: Its meat o'clock boys...and I'm

buying.)

(17:34 - Dawn listening to laughter )

That is…

(25:54 - Creepy doll laughing.)

Until night falls.

(25:57 - Boys huddle, Dawn snores.)

Announcer: Don’t miss a brand new Nicky, Ricky,

Dicky and Dawn, Saturday Night at 8:30. Only on

Nick.

Episodic 1 :30 Spot

Episode 104: The Quadfather

What do you get when you cross four siblings…

(31 - Dawn: Check it out womb-mates)

With one birthday…

(7:38 – Dawn: What about a beach party?) (7:45 –

Dicky: What about a club party with pumping dance

music so I can bust out a little – he dances- oounce

oounce oounce. Ricky - I don't oounse.)

And a giant, Italian beaver?

(4:47: Quadfather: Hello Nicholas. I hope you've

bought me some pasta I can't refuse.)

A whole lot of trouble! (Quadfather pointing

meatball stick)

Announcer: Don’t miss a brand new Nicky, Ricky,

Dicky and Dawn, Saturday Night at 8:30. Only onNick.



OH YEAH…AND AN APP IDEA



Using Bluetooth technology, connect with four friends in this resource management

mechanics game that lets your crew be all four of the Harper kids and take care of Dad's

sporting goods store. Buy more items, add new rides and watch the customers pour in.

Overspend or don't maintain the equipment and you'll get punished!

Nicky, Ricky, Dicky and Dawn Promotional Campaign

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