# across brands & partnersUsing a hashtag to create unity across events, partners and

unity#everyonetogether

hotel events #SandersonSessions Premieres Parties Restaurants Product launches

multiple partners Ourselves

PR Firms

Brands

Performers

Sponsors

multiple platforms Twitter Instagram Pinterest Google +

Facebook

hashtags Unify partners

Create the ‘same hymn sheet’

Allow a single core thread across platforms

Provide framework for conversation & engagement for each community involved

what’s in a name?#callmemaybe

what do we call it? Reflect your core values and

tone Reflect the campaign Be true to you Easily understood AVOID acronyms

#WTEWFilm

ownership It can’t be unsaid It can be corrupted It does not belong to you anymore!

hashtags are open to all

must be crystal clear

not too clever

run them by the sharpest wit in your office first

belong to your community not you

analytics#countdown

numbers game

unified thread look wider than the hashtag title not the story

conclusion#attheendoftheday

hashtags unite, and bring together

core thread

belong to the world

are titles not the story