Nick Bain from Morgan Group Hotels Presents Hashtag Marketing at #gagldn October Event
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# across brands & partners Using a hashtag to create unity across events, partners and
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Menswear fashion blogger and Regional Social Media Manager for Morgans Hotel Group discusses using hashtags to unite cross-platform and multi company events.
Transcript of Nick Bain from Morgan Group Hotels Presents Hashtag Marketing at #gagldn October Event
# across brands & partnersUsing a hashtag to create unity across events, partners and
unity#everyonetogether
hotel events #SandersonSessions Premieres Parties Restaurants Product launches
multiple partners Ourselves
PR Firms
Brands
Performers
Sponsors
multiple platforms Twitter Instagram Pinterest Google +
hashtags Unify partners
Create the ‘same hymn sheet’
Allow a single core thread across platforms
Provide framework for conversation & engagement for each community involved
what’s in a name?#callmemaybe
what do we call it? Reflect your core values and
tone Reflect the campaign Be true to you Easily understood AVOID acronyms
#WTEWFilm
ownership It can’t be unsaid It can be corrupted It does not belong to you anymore!
hashtags are open to all
must be crystal clear
not too clever
run them by the sharpest wit in your office first
belong to your community not you
analytics#countdown
numbers game
unified thread look wider than the hashtag title not the story
conclusion#attheendoftheday
hashtags unite, and bring together
core thread
belong to the world
are titles not the story
