A “Choose Your Own Adventure” presentationA “Choose Your Own Adventure” presentation

““We have to go online”We have to go online”

OverviewOverviewWhy are you online?Why are you online?

MythsMyths

Issues/ProblemsIssues/Problems

StructureStructure

The unexpectedThe unexpected

How do How do youyou do it do it

How to promote itHow to promote it

Useful Links/ExamplesUseful Links/Examples

Why are you online?Why are you online?

Why Why we’rewe’re doing this: doing this:Make the students better overall journalistsMake the students better overall journalists

1 to 1 initiative1 to 1 initiative

Kids are mobileKids are mobile

What our web staff What our web staff does:does:Develops fresh new content on a daily basis Develops fresh new content on a daily basis specifically for the webspecifically for the web

Is a liaison between all of the publications.Is a liaison between all of the publications.

Coordinates stories that “match up” from the Coordinates stories that “match up” from the publications.publications.

What our web staff What our web staff does:does:

Web = NewsWeb = News

TV show/Newspaper = FeaturesTV show/Newspaper = Features

Blogging is keyBlogging is key

Think “web-exclusive”Think “web-exclusive”

MythsMyths

MythsMyths

Myth #1 - “It’s too expensive”Myth #1 - “It’s too expensive”

Myth #2 - “It’s too time consuming”Myth #2 - “It’s too time consuming”

Myth #3 - “I’m not tech savvy at all”Myth #3 - “I’m not tech savvy at all”

There will be issuesThere will be issues

Problems/IssuesProblems/IssuesTimeTime

StaffingStaffing

Admin ProblemsAdmin Problems

IT/Tech ProblemsIT/Tech Problems

Expect the UnexpectedExpect the Unexpected

The UnexpectedThe UnexpectedStaff buy-inStaff buy-in

Recruiting staffRecruiting staff

DON’T regurgitate your newspaper/yearbook/TVDON’T regurgitate your newspaper/yearbook/TV

Is it an extra class or is it integrated into existing Is it an extra class or is it integrated into existing classes?classes?

New content is kingNew content is king

Photos and videos dominatePhotos and videos dominate

How to do itHow to do it(i.e. - getting your geek on)(i.e. - getting your geek on)

Where to start?Where to start?Write a mission statementWrite a mission statement

Research and develop sitemapsResearch and develop sitemaps

Staff buy inStaff buy in

The. Entire. StaffThe. Entire. Staff

SitemapSitemap

HomeHomeHomeHome

NewsNewsNewsNews EntertainmeEntertainmentnt

EntertainmeEntertainmentnt

FeaturedFeaturedFeaturedFeatured

BlogBlogBlogBlogVideoVideoVideoVideoGallerGalleryy

GallerGalleryy

StaffStaffStaffStaff

SportsSports

Pic of DayPic of DayPic of DayPic of Day GalleriesGalleriesGalleriesGalleriesBriefsBriefsBriefsBriefs

What does your website What does your website look like?look like?

What is the Website’s What is the Website’s Role?Role?

NewspapeNewspaperr

NewspapeNewspaperr

TVTVTVTV YearbookYearbookYearbookYearbook MagazineMagazineMagazineMagazine

WEBSITEWEBSITEWEBSITEWEBSITESocial Social Media Media

(FB/Twitte(FB/Twitter)r)

Social Social Media Media

(FB/Twitte(FB/Twitter)r)

Staff BlogsStaff BlogsStaff BlogsStaff Blogs

MultimediMultimediaa

MultimediMultimediaa

How a web story How a web story shouldshould workwork

ATTEND EVENT: ATTEND EVENT: Twitter UpdatesTwitter Updates, Shoot , Shoot photos/videophotos/video

AFTER EVENT: Post a Brief onlineAFTER EVENT: Post a Brief online

NEXT DAY: Write a news story for the webNEXT DAY: Write a news story for the web

SOON THEREAFTER: Gather news package SOON THEREAFTER: Gather news package for web/print/showfor web/print/show

Afterwords - Change to past tense for YBAfterwords - Change to past tense for YB

A Week in the Life:A Week in the Life:Monday: Story PitchMonday: Story Pitch

Beat systemBeat system

Post weekend sports highlight videosPost weekend sports highlight videos

Tuesday: Update Online pollTuesday: Update Online poll

Wednesday: Post briefsWednesday: Post briefs

Thursday: Photo gallery updatedThursday: Photo gallery updated

review storiesreview stories

A Week in the Life:A Week in the Life:

Friday: Update pollFriday: Update poll

Post storiesPost stories

Promote! Promote! Promote! Promote! Promote!Promote!Did I mention to promote it?Did I mention to promote it?

PROMOTE IT!PROMOTE IT!Use what you haveUse what you have

Promote on Newspaper, TV/Podcast, etc.Promote on Newspaper, TV/Podcast, etc.

Facebook Facebook andand Twitter Twitter

Have “web exclusives”Have “web exclusives”

Online contestsOnline contests

Pic/Vid of the WeekPic/Vid of the Week

T-shirts, giveaways, etc.T-shirts, giveaways, etc.

PROMOTE IT!PROMOTE IT!Sidewalk chalkSidewalk chalk

Flyers/signs at first home football gameFlyers/signs at first home football game

Kiss up to the PA announcer at the game, too.Kiss up to the PA announcer at the game, too.

Make signs.Make signs.

Make your Make your cheerleaderscheerleaders make signs. make signs.

Helpful WebsitesHelpful Websites

JEADigitalMedia.orgJEADigitalMedia.org

SchoolTubeSchoolTube

Photo Sharing Photo Sharing

FlickrFlickr

SmugMugSmugMug

Great ExamplesGreat Examples

FHN TodayFHN Today

HiLiteHiLite

HarbringerHarbringer

2011 Online Pacemakers2011 Online Pacemakers

Contact Me:Contact Me:

Email: Email: mrasgorshek@westside66.orgmrasgorshek@westside66.org

Phone: 402.343.2714Phone: 402.343.2714

Twitter: @Matt_RazTwitter: @Matt_Raz