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NextD Copyright 2002-20011, NextDesign Leadership Institute, New York.
NextD REALITY CHECK
2003-2011
NextD Copyright 2002-20011, NextDesign Leadership Institute, New York.
Published by NextDesign Leadership Institute
6 West 18th Street, 9th Floor. New York, New York, 10011
Research by NextD Journal Visual SenseMaking by Humantific, UnderstandingLab
All Contents Copyright 2002-2011 NextD. All Rights Reserved.
Inquiries: research@nextd.org
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NextD Reality Check was first presented in 2003
to senior leaders at Art Center College of Design
in California.
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Since 2003 NextD Reality Check
has been shared at many conferences around the world. Diagrams within
have been widely reproduced to help explain the change underway.
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Design (in the real world)
is changing!!!
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How big is the change?
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BIG!
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HUGE
NextD Copyright 2002-20011, NextDesign Leadership Institute, New York.
Challenges Grow More Complex
9
What skills & tools are needed to do this work?
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Timeframes are Compressed
What skills & tools are needed to do this work?
10
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How Designer’s Work is Changing!
Today
Yesterday
What skills & tools are needed to do this work?
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What does this mean?
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BIG Question!
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Who will lead design in the 21st Century?
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[ Hint: ]
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What’s the problem? What’s the opportunity?
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Other disciplines are learning new leadership skills
…designers are not!!!!!
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Design leadership?
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How might we equip designers with the skills to
lead design in the 21st Century?
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NextD NextDesign Leadership Institute
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The Architecture of HOW
21
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Increasing Design’s Relevance
22
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NextD Mindscape
A comparison
[10 attributes]
NextD Copyright 2002-20011, NextDesign Leadership Institute, New York.
Purpose
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Focus
25
NextD Copyright 2002-20011, NextDesign Leadership Institute, New York.
Culture Orientation
26
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Skills Focus
27
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Process
28
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Thinking Focus
29
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Communication
30
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Skill Focus
31
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Process Focus
32
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Outcomes Next D Focus
Traditional Design Focus
33
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The synchronization of methods and tools to the scale and complexity that
we now face as humans is a process that is underway around the world.
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Who will lead design in the 21st Century?
NextD Copyright 2002-20011, NextDesign Leadership Institute, New York.
Get Ready!
NextD Copyright 2002-20011, NextDesign Leadership Institute, New York.
Get Ready! Get Ready!
NextD Copyright 2002-20011, NextDesign Leadership Institute, New York.
Get Ready! Get Ready!
NextD Copyright 2002-20011, NextDesign Leadership Institute, New York.
Get Ready!
NextD Copyright 2002-20011, NextDesign Leadership Institute, New York.
Get Ready!
NextD Copyright 2002-20011, NextDesign Leadership Institute, New York.
NextD DEFUZZ THE FUTURE!
www.nextd.org
NextD Copyright 2002-20011, NextDesign Leadership Institute, New York.
NextDesign Leadership Institute NextD Academy NextD Journal were founded in 2002 by
Elizabeth Pastor & GK VanPatter
Inquiries: kickitup@nextd.org
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