Post on 15-Jan-2015
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The Next Generation is…
- Technology transforming
media
- Content accessible anywhere
- People in control
Next
Generation
People
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Next
Generation
People
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91% of online Americans use social media
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Next
Generation
People
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Over 35s are more likely to own a digital
camera
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Next
Generation
Mobile
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How mobile computing has grown
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Mobile
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There are 128m 3G subscriptions in China
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Next
Generation
Mobile
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An estimated 6.8m smartphones were activated
around the world on Christmas Day
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Next
Generation
Mobile
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An estimated 1.2bn apps were downloaded in the
last week of 2011
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Next
Generation
Mobile
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Transactions on Kenya’s mobile M-Pesa service
are larger than on Western Union
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Next
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Mobile
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20% of the traffic to FT.com now comes from
mobile devices
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Mobile
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10% of iPlayer viewing is through a mobile
device
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Next
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Content
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Next
Generation
Content
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The Guardian gets 1m page views a day via
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Content
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YouTube had over a trillion video views in
2011
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Next
Generation
Content
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One Direction fans played along with #1D
CyberPunk
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Next
Generation
Content
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Stephen Fry leveraged his 3.5m Twitter
followers to sell Sherlock Holmes
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Next
Generation
Content
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Reebok’s 3D street art project
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Generation
Content
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Converse’s low tech treasure hunt
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Content
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25 ways to wear a scarf in 4.5 minutes
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Next
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Technology
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Next
Generation
Technology
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70% of Square merchants didn’t take credit card
payments before
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Technology
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50% of Fandango users in the US are using mobile
cinema tickets
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Generation
Technology
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Coca Cola & Google‘s NFC vending machines
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Technology
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A WiFi vending machine in Japan
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Content
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Next
Generation
Social Media
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8 of the 10 most followed people on Twitter are
women
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Next
Generation
Social Media
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The US X Factor got 94,000 mentions in social
media per episode
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Generation
Social Media
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51% of UK X Factor viewers used Facebook as
they watched the programme
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Social Media
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Brands are Hanging Out with fans on Google+
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Next
Generation
Social Media
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Stephen Fry leveraged his 3.5m Twitter
followers to sell Sherlock Holmes
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Next
Generation
Social Media
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Real names will be needed for microblogs in
China
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Next
Generation
Location &
Loyalty
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Next
Generation
Location &
Loyalty
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Starbucks’ NFC checkins promotion in China
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Next
Generation
Location &
Loyalty
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The 3 new Fall shows in the US with the highest
GetGlue checkins all got re-commissioned
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Content
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Next
Generation
Effectiveness
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A mobile site re-design generated a 500% increase
in sales for New Look
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Next
Generation
Effectiveness
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49% of people exposed to Doritos ads in Xbox LIVE
later bought Doritos
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Next
Generation
Effectiveness
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A tweet from Selena Gomez drove over 20,000
downloads
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