Next Generation Media Quarterly April 2011
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Key stories, statistics and examples from the world of digital media, January - March 2011. Complied by Dan Calladine, Head of Media Futures, Aegis Media. dan.calladine[AT]aemedia.com
Transcript of Next Generation Media Quarterly April 2011
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The Next Generation is…
- Technology transforming
media
- Content accessible anywhere
- People in control
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Next
Generation
People
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Next
Generation
People
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Motherhood is a driver of smartphone sales
5
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Generation
People
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TV accounts for 47% of the time American kids spend with media
6
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Generation
People
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Fewer than 15% of Wiklipedia’s contributors are
women
7
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Generation
People
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More than 60% of Stardoll members under 12 own a
mobile; more than 60% never read a newspaper
8
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Next
Generation
Mobile
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Smartphones are outselling PCs
10
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Generation
Mobile
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60% of time spent on smartphones is on new
activities
11
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Generation
Mobile
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Mobi le accounted for 45% of visits to the
ESPNCricInfo site on the day of the Cricket
World Cup Final
12
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Generation
Mobile
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40% of Google Maps usage is through mobile devices
13
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Generation
Mobile
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Angry Birds has taken over €50 million,
but cost less than £100,000 to produce
14
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Generation
Content
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Next
Generation
Content
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The 2011 Super Bowl was the most watched
TV programme in American history
16
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Generation
Content
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MTV’s Skins is a TV and social media hit
17
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Generation
Content
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eBook piracy is rising
18
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Generation
Content
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Crowdfunding the new Rainbow Warrior
19
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Generation
Content
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The Like Log study
20
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Generation
Technology
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Next
Generation
Technology
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Will.i.am is Intel’s Director of Creative
Innovation
22
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Generation
Technology
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IBM’s Watson computer beats two previous
champions at Jeopardy
23
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Generation
Content
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Next
Generation
Social Media
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Twitter – the official figures
25
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Generation
Social Media
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Twitter – the unofficial figures
26
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Generation
Social Media
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Most trending topics on Twitter come from
the mainstream media
27
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Generation
Social Media
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20,000 Twitter users generate over 50% of what
is seen on twitter
28
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Generation
Social Media
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An estimated 60% of Facebook’s advertising
revenue comes from small advertisers
29
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Generation
Social Media
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Twitter made an estimated $45m in ad revenue
in 2010
30
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Generation
Social Media
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Revenues for Facebook, Google, Groupon & Zynga
compared
31
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Generation
Social Media
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Factors that influence engagement with
Facebook wall posts
32
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Generation
Social Media
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The ASOS store on Facebook
33
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Generation
Social Media
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Porsche celebrated hitting 1m Likes by
paining all of the names onto a car
34
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Generation
Social Media
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Heinz sold a limited edition flavour of
Ketchup through Facebook
35
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Generation
Content
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Next
Generation
Effectiveness
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Mazda sold 100 cars at 20% discount as part of a
Facebook Places promotion
37
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Generation
Effectiveness
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The ads from 2011’s Super Bowl achieved 320m
views online in 10 days
38
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Generation
Effectiveness
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6 year old Jack Henderson raised over £10,000 in
2 weeks by drawing pictures
39
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Generation
Effectiveness
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