Post on 02-Jul-2015
description
Let talk about good data for sales instead…
Bad Big Data is scary
It doesn’t matter what you give away, what matters is to WHOM and WHAT YOU GET out of that.
Raw Data is just RAW data.
Big Data for Sales: Infrastructure
Smart algorithms
5
Evolution of computing by 2017, 83% of all computing is mobile.
1. App fragmentation 2. Personal choices are driving
mobile use cases
40 years & golden watch
4 x 10 years
10 x 4 years
10 concurrent projects at all times
Careers are shorter
Morning & Afternoon One hour sessions Few minutes at a time Few seconds at a time
Attention span is shorter
9
Evolution of Apps From hours to few moments at a time.
Product What happens under the hood
10
Calls
Meetings
Messages
Documents
Contacts
Tags
App Freedom
Linko Automation
Business intelligence
Always up to date contacts
Realtime data
No manual reporting