How the press works

AS Media Studies

KLD

Making a newspaper

Sell advertising

Making a newspaper

Gather newsSell advertising

Making a newspaper

Gather news

Compile copy

Sell advertising

Making a newspaper

Gather news

Compile copy

Produce paper

Sell advertising

Making a newspaper

Gather news

Compile copy

Produce paper

Distribute paper

Sell advertising

Advertising

• Essential revenue stream

• Higher the circulation, the more expensive

• LH/RH

• Targeting the audience

• Newspaper sales falling

• So many alternative (more targeted) ways of spending marketing budgets.

Gathering news

Historically• Long communication chains

Originally written(post) Telegraph Telephone Satellites

• No press officers• Government control of media

Gathering news

Now• Mobile technology• Population “connected”• Instant video• Staged events• Press officers• Governments manage their activities to

maximise/minimise media

Compile copy

Historically

• The News Room/sub editors

• Hand set type

• Hot metal

• Huge presses

Compile copy

Now• Electronic • Posted direct from journalist’s laptop in the

field• Instant update/change• Colour• Distance no object• People power - use of blogs

Produce paper

• Paper/trees/environment• Huge presses• Highly automated - reduce costs• Out of date before the ink is dry

Breakfast TV CNN etc Internet/RSS

Distribution

• Truck from press to local warehouse

• Van from local warehouse to shop

• Bike from shop to door

• All takes Time People Fuel/energy

Audience

• More demanding

• More varied

• Wants what it wants NOW

• More willing to look elsewhere for their needs

Group Activity

• Teacher will allocate topic Advertising News gathering Production Distribution

• List examples of how new technology might impact the allocated topic in the future

Newspapers on the web

• Newspapers are on the web - some are massive

• Competition from BBC and other media companies Extras Up to date Audience research? What is popular

Bespoke newspaper

• You can obtain a tailor-made newspaper free direct to your desktop

Homework

1. Visit a newspaper website and register/set up your own bespoke e-Newspaper

2. Visit http://www.defence.gov.au/ARMY/AHU/docs/The_Boer_War_Badsey.pdf and read.