Newspapers in the modern age
description
Transcript of Newspapers in the modern age
How the press works
AS Media Studies
KLD
Making a newspaper
Sell advertising
Making a newspaper
Gather newsSell advertising
Making a newspaper
Gather news
Compile copy
Sell advertising
Making a newspaper
Gather news
Compile copy
Produce paper
Sell advertising
Making a newspaper
Gather news
Compile copy
Produce paper
Distribute paper
Sell advertising
Advertising
• Essential revenue stream
• Higher the circulation, the more expensive
• LH/RH
• Targeting the audience
• Newspaper sales falling
• So many alternative (more targeted) ways of spending marketing budgets.
Gathering news
Historically• Long communication chains
Originally written(post) Telegraph Telephone Satellites
• No press officers• Government control of media
Gathering news
Now• Mobile technology• Population “connected”• Instant video• Staged events• Press officers• Governments manage their activities to
maximise/minimise media
Compile copy
Historically
• The News Room/sub editors
• Hand set type
• Hot metal
• Huge presses
Compile copy
Now• Electronic • Posted direct from journalist’s laptop in the
field• Instant update/change• Colour• Distance no object• People power - use of blogs
Produce paper
• Paper/trees/environment• Huge presses• Highly automated - reduce costs• Out of date before the ink is dry
Breakfast TV CNN etc Internet/RSS
Distribution
• Truck from press to local warehouse
• Van from local warehouse to shop
• Bike from shop to door
• All takes Time People Fuel/energy
Audience
• More demanding
• More varied
• Wants what it wants NOW
• More willing to look elsewhere for their needs
Group Activity
• Teacher will allocate topic Advertising News gathering Production Distribution
• List examples of how new technology might impact the allocated topic in the future
Newspapers on the web
• Newspapers are on the web - some are massive
• Competition from BBC and other media companies Extras Up to date Audience research? What is popular
Bespoke newspaper
• You can obtain a tailor-made newspaper free direct to your desktop
Homework
1. Visit a newspaper website and register/set up your own bespoke e-Newspaper
2. Visit http://www.defence.gov.au/ARMY/AHU/docs/The_Boer_War_Badsey.pdf and read.