Developing a digital media recommendation for

New media adver-tising

1210884 Minjeong Kim1212850 Sukyung Park1215520 Suyeon Nam0912456 Hanna Lee1211056 Yesol Kwak

CONTENTS

01

02

03

Client Informa-tion

Market Informa-tion

Marketing Situa-tion

SWOT Analysis

Targeting

Insights

Mobile Media

Social Media

OOH Media

Emerging Media

Integration

Effect

Situation Analy-sis

Client Information

Situation Analy-sis

Client Information

Situation Analy-sis

Market Information

Situation Analy-sis

So PSY concert have to prepare other con-cert’s growth

Market Information

Situation Analy-sis

Market Situation

Situation Analy-sis

Market Situation

Situation Analy-sis

Market Situation

Situation Analy-sis

Market Situation

Situation Analy-sis

S WO T

SWOT Analysis

Situation Analy-sis

01

02

03

Insights

Situation Analy-sis

Main target : 20s & 30s Who knows “How to

Play”Sub target

ple who have never enjoyed concert

Targeting

Digital Touch Point Design Mobile Media

Touch PointKey Characteristic

Ra-tional

Digital Touch Point Design Mobile Media

Strategy and Advertising creative

Digital Touch Point Design Mobile Media

How to work

Digital Touch Point Design Mobile Media

Touch PointKey Characteristic

Ra-tional

Digital Touch Point Design Mobile Media

Strategy and Advertising creative

Digital Touch Point Design Mobile Media

How to work

Digital Touch Point Design Social Media

Touch PointKey Characteristic

Ra-tional

Digital Touch Point Design Social Media

Strategy and Advertising creative

Digital Touch Point Design Social Media

How to work

Digital Touch Point Design Social Media

Touch PointKey Characteristic

Ra-tional

Digital Touch Point Design Social Media

Strategy and Advertising creative

Digital Touch Point Design Social Media

How to work

Digital Touch Point Design OOH Media

Touch PointKey Characteristic

Ra-tional

Strategy and Advertising creative

Digital Touch Point Design OOH Media

Strategy and Advertising creative

Digital Touch Point Design OOH Media

Digital Touch Point Design OOH Media

How to work

Digital Touch Point Design OOH Media

Touch PointKey Characteristic

Ra-tional

Digital Touch Point Design OOH Media

Strategy and Advertising creative

Digital Touch Point Design OOH Media

How to work

Digital Touch Point Design Emerging Media

Touch PointKey Characteristic

Ra-tional

Digital Touch Point Design Emerging Media

Strategy and Advertising creative

Digital Touch Point Design Emerging Media

How to work

Digital Touch Point Design Emerging Media

Touch PointKey Characteristic

Ra-tional

Digital Touch Point Design Emerging Media

Strategy and Advertising creative

Digital Touch Point Design Emerging Media

How to work

Conclusion Integration

make PSY homepage which includes all about concert.

Conclusion Integration

Through mobile PSY Camera app, various media promotion can be conducted.

Mobile Media

Emerging Media

Social Media

Conclusion Effect

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