Post on 15-Jan-2015
description
part 2 d of 7 part Case Study
1 Product development
Luxury brand Case Study
2
Notes
3
Luxury Brand
Business
Development
Case Study Part II D
4
5 Functional strategic requirements
strategic business unit
Manufacturing strategies
6
Manufacturing plan
7
manufacturing's plan to accomplish the tasks necessary to be ready to run production on schedule and within budget
Manufacturing plan
8
Manufacturing plan
9
prepare detailed
schedule of
manufacturing
activities
Manufacturing plan
10
choose manufacturing location make vs. buy analysis prepare manufacturing feasibility statement review existing components and processes
Manufacturing plan
11
address
Manufacturing Plan
12
Manufacturing Plan
13
Manufacturing budget
2002/03 $ 84,000
dedicated AME 2002/03 $210,000
14
Purchasing Plan
15
including goals and objectives for the specific project
Purchasing Plan
16
manufacturing plan and input from the team
Purchasing Plan
17
Purchasing Plan
18
make vs. buy
tooling plans
identification of key risk
Sourcing strategies
19
Sourcing strategies
20
partnership development Initiative - sourced product
mortise lock case
deadbolt latch
cylinders, spindles and strikes
forgings and castings
keys and lpp's
packaging
Sourcing budget
sourcing team member
21
Sourcing budget
22
Sourcing budget
2002/03 sourcing budget
$168,000
23
24 Competitive sourcing
sourcing
Bronze craft (new hampshire)
india int’l (india)
frank allert (england)
source bronze castings
25
sourcing
wah yuet (china)
Waltec
(canada)
Amita
(china)
source brass forgings
26
sourcing
tupai (portugal)
test lab qualified as grade two
tong lung (taiwan)
Accurate (connecticut)
high quality with great reputation volume capabilities
27
sourcing
Tupai (Portugal)
Tong Lung (Taiwan)
Wah Yuet (China)
ILCO (USA)
28
sourcing
29
Mortise Case Research
30
Mortise Case Research
31
Mortise Case Research
32
Mortise Case Research
33
Bronze casting research
34
Bronze casting research
35
Bronze casting research
36
Mortise handleset design guide
37
Mortise handleset design guide
38
Mortise handleset design guide
39
Mortise handleset design guide
40
Mortise handleset design guide
41
Mortise handleset design guide
width
42
Levers and knobs design guide
43
Levers and knobs design guide
44
a significant role in both the
movement of product through
channels and providing the
quick lead-time required to
meet high service levels
Distribution strategies
45
flow through of product can deliver an increase in sales and improve our ability to price the product for higher margin returns
Distribution strategies
46
25% sales increase
delivery will be one of single most important factors in gaining market share Distribution strategies
47
48 Competitive distribution
Begin Quality plans
49
Begin Quality plans
50
the term "quality plan" includes several specific types of plans
Begin Quality plans
51
Begin Quality plans
52
Begin Quality plans
53
a “unit" quality plan identifies the checks tests and required frequency to be performed on the assembly line prior to packaging
Begin Quality plans
54
Begin Quality plans
55
this must be successfully completed before proceeding to full production
“ "
.
Begin Quality plans
56
Begin Quality plans
57
°
Quality budget
58
Quality budget
insure
component
compatibility
for all sourced
product
periodical inspections
of sourced components
59
issue resolution with consumer service action
Quality budget
60
Quality budget
61
Quality budget
62
quality inspectors 2002/03
Quality budget
$80,000
63
Begin Quality Plans
64
Begin Quality Plans
65
Begin Quality Plans
66
Preliminary engineering test plans
67
details a list of all necessary tests "to prove design" on the product's overall performance, safety and reliability and is followed throughout the development phase
Preliminary test plans
68
competitive review
technical feasibility
design review #1
testing includes:
relevant national standards
test procedures
safety test
field user type testing if applicable
test plan finalized
Preliminary test plans
69
one test plan to be written to cover all
phases of testing
test plan shall be written for all new
development programs
test plan also includes a time frame in
order that work-load programs such as
“enterprise” can be utilized, and any test
equipment can be procured in a timely
manner
test plan will be modified based on latest
inputs
test plan to be agreed upon all members of
project team
Preliminary test plans
70
prelim
inary
test
plan
Preliminary Product Marketing Specs
71
following the preliminary research
phase, preliminary product/market
specs should be developed to provide
input into the development of the id
renderings/models and technical
feasibility stage of the program
Preliminary Product Marketing Specs
72
Preliminary Product Marketing Specs
73
Preliminary Product Marketing Specs
74
Design Review #1
75
an
independe
nt review
of the
concept
layout is
required
Design Review #1
76
an independent
review of the
concept layout
is required
Design Review #1
77
the concept
layout should
contain
sufficient
detail to
define the
components
Design Review #1
78
participants in the
review should include
those persons outside
of the project team
who are highly
experienced with design
elements, systems and
processes
Design Review #1
79
Design Review #1
80
Design Review #1
81
Lash UP Models
82
Lash UP Models
83
Lash UP Models
84
Lash UP Models
85
Technical Development
86
test work should confirm
that initial concepts are
sufficient to allow layout drawings to be started
define the product concepts in the form of sketches, drawings, and models
Technical Development
87
Technical Development
88
Technical Development
89
Parts Sketches
90
sketches of each key
component, enabling
functions to cost
parts and assemblies
Parts Sketches
91
Parts Sketches
92
develop
sketches
of parts
list of
parts'
cost
Parts Sketches
93
Exterior 3D model
94
Exterior 3D model
95
Exterior 3D model
96
Exterior 3D model
97
Define Suppliers
98
selection of the most appropriate suppliers
to ensure product and program success
Define Suppliers
99
preliminary parts list design principle and concept drawings volume and timing requirements
Define Suppliers
10
0
review potential sources evaluate new or better sources commodity agreement a must confirm supplier commitment to support program compile overall sourcing plan project team approval
Define Suppliers
10
1
authorized sourcing plan
Concept FMEA
10
2
early failure mode and effect analysis
using concept models, pans sketches, etc.
to predict probable product and/or
process failure modes and the effect on
product quality/customer satisfaction
Concept FMEA
103
Concept FMEA
104
Concept FMEA
105
Preliminary Costs
106
first attempt at
determining product
cost, tooling investment
and capital estimate
from supplier input
Preliminary Costs
107
concept sketches preliminary parts list preliminary purchasing plan preliminary manufacturing plan preliminary marketing specs preliminary quality plan
Preliminary Costs
108
Preliminary Costs
109
Preliminary parts list
110
initial parts lists and structure for development of a bill of material (BOM) system
Preliminary parts list
111
Preliminary parts list
112
Preliminary parts list
113
Safety hazard assessment
114
Safety hazard assessment
115
te
am
Safety hazard assessment
116
Safety hazard assessment
117
Safety hazard assessment
118
Level #2 research
119
confirms the proposed products will deliver/exceed requirements
Level #2 research
120
research
should be
undertaken in a
representative
sample of
markets to
ensure
completion
prior to
milestone 3
Level #2 research
121
Level #2 research
122
Level #2 research
123
Level #2 research
124
Level #2 research
125
Industrial design model
126
finished" appearance model, properly weighted and balanced, containing
surface details and appropriate color and
graphic treatments
Industrial design model
127
function, application, features similar B&D or competitive products mechanical components and method of assembly, level 1 end user research results latest customer input product range (lf known or applicable)
Industrial design model
128
Industrial design model
129
Product proposal
130
communicate to the organization the products in detail as it evolved from the original trigger document and preliminary product/market specs
Product proposal
131
latest marketing, manufacturing, and design information arising from the original trigger document
Product proposal
132
Product proposal
133
planned launch date
planned volumes
latest estimated manufacturing costs
latest estimated capital investment
required, projected sales, profits and
IRR (including cannibalization)
statement whether advance CAR is
required and estimated sum involved
propose product differentiation
opportunities and requirements
Product proposal
134
completed proposal with signed approvals by program manger, team members and functional heads
will be important in the future, management of a new business unit reporting and budgeting required will be key to managing the business to financial success
Finance strategies
135
°
Finance budget
P&L
136
Finance budget
$70,000
137
Research & development strategies
138
Research & development strategies
139
milestone project support industrial design group support field and manufacturing travel packaging design engineering support operating assembly design
engineering support finish testing/component testing first article inspections/quality assessments
research & development
140
Logistics strategies
141
Logistics strategies
142
Logistics strategies
143
Five year proforma
144
Five year proforma
145
Five year proforma
146
Five year proforma
147
Five year proforma
148
Five year proforma
149
Preliminary budget
150
Preliminary budget
151
Preliminary budget
152
$7,095,154
Preliminary budget
153
Capital requirements
154
Capital requirements
155
Capital requirements
156
Capital requirements
157
/..-...--.....
!' ' !
highest quality product components
products
158
/..-...--.....
!' ' !
mortise lock
case tubular and
deadbolt latch cylinders /keys
forgings and castings Finishes
packaging
products
design standards
159
/..-...--.....
!' ' !
products
160
/..-...--.....
!' ' !
product research 2002/03
products
$200,000
161
Budget requirements phase 1
162
Channel marketing programs
163
Channel marketing programs
164
Marketing communications budget
165
Channel marketing launch requirements
166
Brand communications budget
launch $560,000
Merchandiser / literature $680,000
channel programs $200,000
167
Brand communications budget
$1,602,000
168
Customer / consumer service budget
$125,000
169
Customer / consumer service budget
$75,000
170
Customer / consumer service budget
$5,000
171
Customer / consumer service budget
$205,000
172
Channel marketing programs
173
Sales budget
regional trend and
performance update
174
Sales budget
monthly forecast sales, service and product training
this team will be responsible for the future outlook and will provide a three month moving window
175
Sales budget
176
Sales & consumer service budget
sales
customer service
consumer service
177
Next steps
develop
SBU for
2002
178
Next steps
179
Next steps
budget
plan
for 2003
180
Next steps
separate
business
unit 2003
181
Next steps
Phase II
implement communications plan
develop second product offering
182
Luxury Brand
Business
Development
Case Study Part II D
183