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Presented by Eve Mayer

Social Media Delivered Copyright © 2012 - All Rights Reserved

Author/Chief Executive Officer

The Visual Content Revolution

Eve Mayer CEO Social Media Delivered

@LinkedinQueen

Tumblr for Your Business

Quick Overview

What is Tumblr?● A microblogging platform & social media website.● Used to post multimedia and other content to your

own blog. ● You can effortlessly share anything related to your

company to millions of blogs.

● Tumblr is home to 132 million different blogs.

● Ranked one of the top 15 most used websites.● Like Facebook, Tumblr is one of the social networks

indexed by search engines. This increases your search visibility.

Demographics

● Tumblr is most popular with the 18-to-29 year old age bracket.

● Among 13-25 year-olds, Tumblr is more popular than Facebook.

● 66% of all visitors are under the age of 35, while 39% are under 25 years-old.

● Tumblr users spend 14 minutes per visit- a minute and a half more than Facebook and a couple of minutes more than Twitter

Case Study: General Electric

GE created 6secondscience specifically to showcase short experiments.

Case Study: Holiday Inn

Holiday Inn isn’t typically thought of as a “cool” lifestyle brand you’d expect to find on visual social media. It’s using Tumblr for what it does best: visually creative

branding (and rebranding).

Case Study: Random House

Random House’s Tumblr page pimps all things literary and/or related to their authors, from GIF’s to quotes to article links

to excerpts. It’s a one-stop shop for all things deliciously wordy.

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Instant Instagram Tips

Monthly active users 200 million

Photos per day 60 million

Likes per day 1.6 billion

Comments per second 2.8 million+

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Best Practices for Instagram

● Tell your story ● Expand your audience ● Post consistently ● Engage with the community● Share compelling content ● Use #Hashtags

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13% of internet users use Instagram

In 2013, Instagram grew by 23% while Facebook only grew 3%

43% of Top 100 Brands post on Instagram daily.

Over 60 million photos posted daily on Instagram

If you are a B2C company with strong visuals and a youthful target market strongly consider Instagram.

Should your organization be on Instagram?

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Case Study: Intel

Intel’s Instagram account falls perfectly in line with their tagline “Inspired innovation that’s changing the world.” Their account is filled with creative

images of their product or simply great moments. They have mastered keeping a consistent voice even on their Instagram account and allow their

photos to tell a story to their followers.

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Case Study: Beats

Beats by Dre shows that their innovation isn't limited to headphones. Their Instagram uses great visuals to build the brand and give fans a behind-the-scenes view of the company. Their content strategy includes short videos,

commentary on current events and celebrity photos.

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Case Study: Pabst Blue Ribbon

Pabst’s photos combine breathtaking photography, timeliness, while incorporating a Pabst tall boy or its

notorious logo.

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Case Study: Adidas

Adidas is allowing users to pull pictures from their Instagram accounts and have the image designed right into their ZX Flux trainers. Customers love

personalized products — and they love showing off their unique Instagram creations. Put the two together? Genius.

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Pinning for Pinterest

Monthly U.S. users 53 Million

Unique visits per month 850 Million Page impressions 2.5 Billion

Percentage of pins by women 92%

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Using Pinterest

● Attract a broader audience with a few boards

separate from your industry, such as travel, food or

home decor. Showcase other aspects of your brand's

personality.

● Use rich pins, which supply additional context in the form of structured data, such as allowing users to see prices, ingredients and other rich information.

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Using Pinterest- Stats

1.17 hours is the average time

users spend on Pinterest per month. That’s

more than Twitter and Facebook

81% of U.S. women trust Pinterest for

information and advice.

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Rich Pins

There are currently 3 types of rich pins:

● Product Pins - Real time pricing, availability and where to buy.

● Recipe Pins - Ingredients, cooking times and serving info.

● Movie Pins - Ratings, cast members and reviews to help pinners learn about new flicks.

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Case Study: Freshfully

Jen Barnett, the owner of Freshfully, a food store in Birmingham, Ala., knew that without an in-house recipe developer, she'd need to be

creative. So she turned to the web and began collecting recipes on a Pinterest board that focused on in-season food items. She has

accumulated more than 500 recipes on Pinterest with the intention of inspiring people to buy Freshfully food.

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Case Study: Panera Bread

Panera Bread curates both their own content and content from outside sources. It all fits in with Panera Bread's cozy, familiar, healthy (but not at the expense

of comfort) image.

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Case Study: Lowe’s

You can find 55 different boards full of home improvement tips, color-themes, grilling, man-caves

and more. Lowe’s is consistently pinning their favorite DIY projects and instructions.

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Case Study: Pet Plan

If there are three things I love in this world, it's animals, puns, and pictures of dogs in sunglasses. Petplan

Insurance delivers on that and then some, with over 5,000 pins organized into boards like "Cat-astrophes Averted,"

"Tails of the Unexpected," and "Pawsitively Cute Animals."

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Pinterest Optimization Tips

● Keep up engagement and traffic by commenting, liking and re-pinning content.

● Create a variety of boards with names that are keyword-rich.

● Add the "Follow" and "Pin It" buttons to your websites... this will make it easy for people to share your content.

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Let’s Connect!

@LinkedinQueen

www.SocialMediaDelivered.com

eve@SocialMediaDelivered.com

Linkedin.com/in/Linkedinqueen