Introduction To Lean Startup

LUXR.CO NOVEMBER 2011

LUXR.CO NOVEMBER 2011

LUXR.CO NOVEMBER 2011

Janice Fraserwww.luxr.co

@clevergirl@luxrco

#LeanUX

TWEET!

LUXR.CO NOVEMBER 2011

Lean Startup?

LUXR.CO NOVEMBER 2011

LUXR.CO NOVEMBER 2011

Steve Blank introduced “Customer Development” in...um...2006.

LUXR.CO NOVEMBER 2011

Get out of the building!

LUXR.CO NOVEMBER 2011

In 2010, Brant Cooper and Patrick Vlaskovitz wrote a shorter, more useful book.

LUXR.CO NOVEMBER 2011

1,550,000 results

LUXR.CO NOVEMBER 2011

Here’s my distillation...

“Customer Development in One Page”

LUXR.CO NOVEMBER 2011

LUXR.CO NOVEMBER 2011

+ +

reduce wastemake products customers want

incremental releases

LUXR.CO NOVEMBER 2011

#2 New York Times

Bestseller

LUXR.CO NOVEMBER 2011

LUXR.CO NOVEMBER 2011

UX Cycles

THINK

MAKE

CHECK

PrototypesWireframesValue PropLanding PageHypothesesCompsDeployed Code

A/B TestingSite Analytics

Usability TestingFunnel

Sign-ups

Generative ResearchIdeation

Mental modelsBehavior Models

Test ResultsCompetitive Analysis

Reduce cycle time, not build time

LUXR.CO NOVEMBER 2011

Why Does User Experience Matter to Lean Startups?

LUXR.CO NOVEMBER 2011

People, their goals & needs

Sketches and prototypes

“New user” experiences

CUSTOMER DEVELOPMENT = UX!!?

LUXR.CO NOVEMBER 2011

Users

Needs

Uses

Features

User Stories Themed Releases

1. BLAH2. BLAH3. BLAH

Bob can...(INSERT BUSINESS THINKING HERE)

This Week

(CREATE SKETCHES, WIREFRAMES & PIXELS)

whywhathow

Design > UI

LUXR.CO NOVEMBER 2011

• “getting out of the building”

• figuring out problem/solution fit

• identifying high-value problems

• optimizing activation and retention

UX People Are Experts at...

LUXR.CO OCTOBER 2011

1. Design + Prod. Mg. + development = 1 product team

2. Externalize!

3. FLOW: think/make/check

4. Repeatable and routinized

5. Solve the right problem

6. Goal-driven and outcome-focused

7. Generate many options

8. Decide quickly and hold decisions lightly

9. Recognize hypotheses & validate them

10. Research with users is the best source of information (& inspiration)

9 Principles of Lean UX10

LUXR.CO NOVEMBER 2011