NEW COMMUNICATION TECHNOLOGY

How does the modern IRO reach their audience of investors?

Who is IR Smartt?

A Social Media strategy firm. We

specialize in Social Media for Investor

Relations.

New Communication Technologies

Allow IROs to reach a wider audience, faster

and more efficiently than ever before.

Not Without Concern

IROs have various concerns when it comes to

employing a NCT for Investor Relations.

#1 - Lack of Demand

There is a perceived lack of demand

for receiving Financial Information via

NCT

#2 – Institutional > Retail

NCT are primarily for

communicating with retail

shareholders

#3 - No Requests for Data

Nobody is asking IROs to start

using NCT for Investor Relations

#4 - Maintenance Cost

Maintaining NCT is too expensive

#5 - Time

Building & Maintaining NCT will

eat up too much time for IROs

#6 – Giving too much Information

NCT poses a risk that too much

company info will be ‘out there’

Where do these come from?

1998 Report – NIRI Survey on corporate

disclosure policy

1999 Report - Presentation of financial

information on

corporate websites

NIRI’s 2013 Survey

Lack of Investor Demand

Management does not see value

Lack of Resources

Can’t control the message

Don’t understand it

Company policy excludes its use

Social Media Use in Investor Relations – 2013 Survey Results

We’ve Been Here Before…

Which way will your company go?

What Can You Do Today?

Have a Social Media Policy

Do an Online Branding Evaluation

Assess your Industry, Peers and Competitors

Don’t think you need to say anything

If you do say something file an 8-K first

More from IR Smartt?

Visit our website @ Social Media for Investor Relations

Checkout more powerpoints @ slideshare.net/IRSmartt

Contact Us On:

Email: get@irsmartt.com

Phone: +1.512.487.7990

Fax: +1.512.681.9498