New Communication Technology in Investor Relations
15
NEW COMMUNICATION TECHNOLOGY How does the modern IRO reach their audience of investors?
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What are the 6 major objections that Investor Relations Officers (IROs) have to the use of new communication technology in their Investor Relations programs? The results may surprise you...then again maybe not. The objections listed in a survey in 2013 on the use of Social Media echo the same objections that IROs had to the use of corporate websites back in 1998. What a shocker.
Transcript of New Communication Technology in Investor Relations
NEW COMMUNICATION TECHNOLOGY
How does the modern IRO reach their audience of investors?
Who is IR Smartt?
A Social Media strategy firm. We
specialize in Social Media for Investor
Relations.
New Communication Technologies
Allow IROs to reach a wider audience, faster
and more efficiently than ever before.
Not Without Concern
IROs have various concerns when it comes to
employing a NCT for Investor Relations.
#1 - Lack of Demand
There is a perceived lack of demand
for receiving Financial Information via
NCT
#2 – Institutional > Retail
NCT are primarily for
communicating with retail
shareholders
#3 - No Requests for Data
Nobody is asking IROs to start
using NCT for Investor Relations
#4 - Maintenance Cost
Maintaining NCT is too expensive
#5 - Time
Building & Maintaining NCT will
eat up too much time for IROs
#6 – Giving too much Information
NCT poses a risk that too much
company info will be ‘out there’
Where do these come from?
1998 Report – NIRI Survey on corporate
disclosure policy
1999 Report - Presentation of financial
information on
corporate websites
NIRI’s 2013 Survey
Lack of Investor Demand
Management does not see value
Lack of Resources
Can’t control the message
Don’t understand it
Company policy excludes its use
Social Media Use in Investor Relations – 2013 Survey Results
We’ve Been Here Before…
Which way will your company go?
What Can You Do Today?
Have a Social Media Policy
Do an Online Branding Evaluation
Assess your Industry, Peers and Competitors
Don’t think you need to say anything
If you do say something file an 8-K first
More from IR Smartt?
Visit our website @ Social Media for Investor Relations
Checkout more powerpoints @ slideshare.net/IRSmartt
Contact Us On:
Email: [email protected]
Phone: +1.512.487.7990
Fax: +1.512.681.9498
