NUTENSILSGet the most out of your meal

© 2015 Nutensils All rights reserved.

TeamTyler Cohen

Ciara Ripperger

Hana Yagi

Kevin Stanley

Burrito BenefactorBusiness Strategy & Information Systems Executive

Burrito BeginnerFood & Beverage Industry Professional

Burrito BelieverArts & Design Director

Burrito BuilderMechanical Engineering and Prototyping Leader

© 2015 Nutensils All rights reserved.

Idea Validation (n=94) eat burritos on-the-go

Consumers Surveyed

would to eat burritos on-the-go if it were easier84

10

select their favorite burrito chain due to food quality Burrito

Professionals Interviewed

Easy to AssembleTransportable burrito doesn’t

exist yet

Cheap

12%

70%

80%

© 2015 Nutensils All rights reserved.

Market Size

4002854,00

0

Local Restaurants

in Boston area

Restaurants & Chains

in New England

Restaurants & Chains

in the Nation

© 2015 Nutensils All rights reserved.

Industry and Competitive Analysis

$0.22

$0.04

$0.05

Cleaner Eating

Eat On-The-Go

$0.24

© 2015 NUtensils All rights reserved.

13 ⅛’

15 ¾’

10 ⅛’

2 ½’

3’

Laser Cutter CAD

© 2015 NUtensils All rights reserved.

Neat-o-ptions

Buy Neat-o from NUtensils

Charge customer $0.25

72%

Consumers Surveyedwould pay $0.25, or more, at

checkout for this solution.

Profitable Design Advertisements

Cost subsidizedby third party marketer

Neat-o becomes profit center for restaurant

Offer Neat-o for free alongside every burrito

© 2015 NUtensils All rights reserved.

Bill of Material:

$0.10Ex Factory:

$0.18Landed Cost:

$0.20

OEM

Manufacturing and Distribution

Burrito Restaurants

Alternative Mfgs.

© 2015 NUtensils All rights reserved.

$614,000$1.8 million

Breakeven Point

300 Qdoba Locations

15

1 2 3 4 5

40 69 104 155

Growth in Restaurants per Year

Financial Projections

Boloco as a ClientLocal Burrito Chains

Expand into East Coast

© 2015 NUtensils All rights reserved.

• New opportunities with Marketing, Branding and Differentiation.

Clean Convenient Transportable

● Neat-O-Burrito fixes a problem that all burrito lovers face.

● Sustainable and exciting growth potential.

© 2015 NUtensils All rights reserved.

That’s a wrap!

Any Questions?

© 2015 NUtensils All rights reserved.

AppendixDesignsManufacturingSurvey ResultsMarket and Industry InformationFinancialsTeam & Resources

© 2015 NUtensils All rights reserved.

Designs

© 2015 NUtensils All rights reserved.

Neat-o-Burrito: Initial SketchesCreative Design

Customizable Design

© 2015 NUtensils All rights reserved.

Design Board

© 2015 NUtensils All rights reserved.

Neat-o-Burrito: Ver. Octopus

© 2015 NUtensils All rights reserved.

Neat-o-Burrito: Ver. Bag

© 2015 NUtensils All rights reserved.

Neat-o-Burrito: Ver. Square

© 2015 NUtensils All rights reserved.

Burrito Measurements & Ergonomics

© 2015 NUtensils All rights reserved.

Advertisement Design Examples

© 2015 NUtensils All rights reserved.

Manufacturing

© 2015 NUtensils All rights reserved.

Manufacturing Process (Tooling)

Cardboard Folding Apparatus 1.

2.

© 2015 NUtensils All rights reserved.

Manufacturing and Costs

$0.10 per unit

Bill of MaterialsFDA PaperFDA Printing InkFDA Paper GluePackagingTotal BOM

~$0.05~$0.01~$0.02

Ex-Factory CostsFactory LaborFactory OverheadFactory ProfitTotal Ex-Factory Cost

Costs~$0.04~$0.04~$0.01~$0.01

Landed CostShippingTotal Landed Cost

~$0.02

$0.18 per unit

$0.20 per unit

© 2015 NUtensils All rights reserved.

Order RequirementsAd Design: Primary Color SchemeAd File Ratio: 2x3Ad Image File: PNG, TIF, JPGMinimum Order Unit: 20,000 units (2 weeks worth)Order Lead Time: 3-5 weeks

© 2015 NUtensils All rights reserved.

Material Comparison

Paper Type Thickness Foldability Printability Cost

Bristol Varies from thin to medium thick

Average Very Good Good

Papeterie Medium Thick Good Good Poor

Index Thick Poor Good Very Good

© 2015 NUtensils All rights reserved.

Survey Results

© 2015 Nutensils All rights reserved.

Demographics

© 2015 Nutensils All rights reserved.

Burritos

© 2015 NUtensils All rights reserved.

Restaurants

© 2015 NUtensils All rights reserved.

Cleanliness

© 2015 NUtensils All rights reserved.

Transport

© 2015 NUtensils All rights reserved.

Interest

© 2015 NUtensils All rights reserved.

Interest

© 2015 NUtensils All rights reserved.

Market and Industry Information

© 2015 NUtensils All rights reserved.

Industry Research - Key Factors

Restaurant Industry

Chains invest to improve pick-up access, packaging, and menu development to increase sales.

Brand building drives customer loyalty.

Packaging Industry

Packaging is undifferentiated but bespoke designs cater to customers with unique interests.

Differentiation exists in terms of packaging material and end market.

(MarketLine and NetAdvantage Reports on the Fast Food and Packaging Industries)

© 2015 NUtensils All rights reserved.

TAM in Boston-Solicitation ListBoston-area IndependentsAnna’s Taqueria (6)Baja Betty’sBeantown BurritoBoca Grande Restaurant (3)Burrito ElitoBurritos Pizzeria (3)El Pelon Taqueria (2)El TriunfoFelipe’s TaqueriaHerreras Mexican GrillHot Harry’s Fresh BurritosLogan Currito (2)Los Amigos (2)Mexicali Burrito CoPurple CactusViva Burrito

BolocoAtlantic WharfBerklee College of MusicBoston CommonCatering HeadquartersChildren’s Hospital Cleveland CircleCongress StreetCopley SquareFederal StreetHarvard SquareNortheastern University

ChipotleAlewife Brook ParkwayArsenal StreetBeacon StreetBoylston StreetBrattle SquareBrookline AveCambridge CenterCambridgeside PlaceCommonwealth AveElm StreetFellswayMassachusetts AveSummer StreetWashington Street

QdobaCambridgeCausewayCommonwealth 2FellswayHuntington

© 2015 NUtensils All rights reserved.

Financials

© 2015 NUtensils All rights reserved.

● Neat-O-Burrito fixes a problem that all burrito lovers face

● Our versatile design offers marketing opportunities to burrito chains

● We are priced with the currently existing solution, yet we offer more.

● Most customers are willing to pay over $0.25 extra for this solution!

● Our high margin of safety offers what other startups cannot: ○ Investor peace of

mind.

Why Invest in Nutensils?

Seeking a $35,000 investment to fully launch

Neat-O-BurritoThis capital will be paid back to the investor, + interest, by Q1

of Year 3!

© 2015 NUtensils All rights reserved.

Financial Model

Increased Salary and other fixed cost over the years due to expansion and growth.

© 2015 NUtensils All rights reserved.

Statement of Cashflows

© 2015 NUtensils All rights reserved.

Team & Resources

© 2015 NUtensils All rights reserved.

The Supporting TeamDesignersAlison Healy - Branding & PackagingEli Littlefield - Graphic Design & BrandingMolly O’Neill - Graphic Design AdvisorShahad Qari - Graphic Design & BrandingJill Rosenberg - Graphic Design & BrandingTeresa Sweeney - Packaging & Graphic DesignSamuel Zamkow - Industrial Design

Legal AdvisementBatool BankerLauren Maloney

© 2015 NUtensils All rights reserved.

Resource Requirements

• Sales Team• Main Office• Broadline Distribution for Scale• Supporting Design Team• Legal Advisement