Post on 16-Mar-2018
NBS Tidings NSHM Business School Durgapur October – December 2015 Volume 1 Issue 2
Campus Placement News
Above - Dr. Probir Bose, Campus Director handing over the offer letter to Gourav Saha (MBA 2014-16). Gourav has been selected in Allegis Group, Bangalore.
Above Right - Dr. Probir Bose, Campus Director handing over the offer letter to Kumar Gaurav (MBA 2014-16). Kumar Gourav has been selected in Bajaj Capital, Patna.
Dr. Probir Bose,
Campus Director
handing over the
offer letter to
Kumar Anubhaw
(MBA 2014-16).
Kumar Anubhaw
has been selected
in Just Dial, Patna.
Dr. Probir Bose,
Campus Director
handing over the
offer letter to Jaya
Chawla (MBA 2014-
16). Jaya has been
selected in Price
Waterhouse Coo-
pers, Kolkata.
Pele Events (Internal), Freshers’ Welcome 2
Pele Events (External) 3
Winter Internship Program 4
Industry Interaction, Constitution Day 5
Management Develop-ment Program, Agomoni
Adda 6
Publications, Alumni En-trepreneur, Alumni News 7
Article 8
Article (contd...) 9
Article (contd...) 10
Pele in NSHM 11
Inside this issue
Pageant winners Pratik Nath and Sayantani Bhattacharya being
crowned Mr. Fresher and Ms. Fresher respectively during the
Freshers’ Welcome program.
Sales simulation exercise in progress during the Freshers’
Welcome program. Students pose as buyers and sellers
while they are negotiating the deal.
Pele Events (Internal)
Freshers’ Welcome
Page 2 NBS Tidings
Above L - Winners of the Intra-College football quiz competition Above R - The finalists of the Inter-College football tournament
The Winners of the Inter-College football tournament Intra-College football quiz competition in progress
Pele Events (External) Volume 1 Issue 2 Page 3
NAME OF THE SCHOOL PLACE DATE
KV BURDWAN BURDWAN 10/8/2015
MDB DAV PUBLIC SCHOOL BANKURA 10/6/2015
EAST WEST MODEL SCHOOL BURDWAN 10/5/2015
NIT DURGAPUR DURGAPUR 30/09/2015
NPTI DURGAPUR DURGAPUR 10/2/2015
BIDHAN SCHOOL DURGAPUR 10/8/2015
AG CHURCH DURGAPUR 10/6/2015
PRANABANANDA VIDYA MANDIR DURGAPUR 10/6/2015
STEEL CARMEL DURGAPUR 10/7/2015
ST. XAVIERS DURGAPUR 10/5/2015
MAMC MODERN HIGH DURGAPUR 10/1/2015
ST PETERS SCHOOL DURGAPUR 10/6/2015
DAV MODEL SCHOOL DURGAPUR 10/5/2015
Guru Teg Bahadur DURGAPUR 10/8/2015
Dr.B.C roy Pharmacy college DURGAPUR 10/6/2015
Techno India Group Public School BIRBHUM 10/5/2015
PRIYA DARSHINI PUBLIC SCHOOL KULTI 10/8/2015
ISL ANNEXE, DHANBAD 10/6/2015
DPS, DHANBAD DHANBAD 10/6/2015
NCL VIDYA MANDIR ASANSOL 30/09/2015
DELHI PUBLIC SCHOOL DURGAPUR 10/3/2015
Beluri N.G Institution ASANSOL 30/09/2015
KV CMERI DURGAPUR 10/7/2015
St.Patricks ASANSOL 10/8/2015
De Nobili Maithon Maithon 10/8/2015
SSSSS GURUKULAM DHANBAD 10/6/2015
Green Point KULTI 10/8/2015
St. Pauls Academy BURDWAN 10/6/2015
KV CRPF DURGAPUR 10/7/2015
Bidhan Ch. Inst For Girls DURGAPUR 10/7/2015
DAV Durlabhpur Durlabhpur 10/9/2015
HEM SHEELA MODEL SCHOOL DURGAPUR 10/6/2015
Asansol Ramkrishna Mission ASANSOL 10/8/2015
BRS BURNPUR BURNPUR 10/6/2015
NHIT ASANSOL 10/6/2015
Kulti College KULTI 10/8/2015
SANAKA COLLEGE Sanaka 10/3/2015
Bankura Bed College and DeD college BANKURA 10/6/2015
Pele Quiz at Kendriya Vidyalaya Burdwan
Pele Quiz at National Power Training Institute Durgapur
Pele Quiz at National Institute of Technology Durgapur
Pele Quiz at Bankura Institute of Law & Technology
WIP (Winter Internship Program) Page 4 NBS Tidings
This year the winter internship ex-
tended to six areas of management viz:
Logistics, HR, IT, Marketing, Finance,
Health Care. The students were ex-
posed to various corporate experiences
like direct selling, port operations,
banking operations, insurance sector,
Customer satisfaction database and
others.
As a part of this internship project, stu-
dents are required to maintain a day to
day basis report which shall help them
to know their learning process during
the 30 days of training time.
Top companies like Eminence shipping,
Seatrans Shipping company, Rawmet
Commodities, Pantaloons, M K Shaw &
Associates, Adept Infoways and Su-
preme chose the students through in-
terview for the training program. As
indicated by the students the entire
procedure is helping them to prepare
themselves for the corporate world.
The different sectors are majorly concentrat-
ing on projects like shipping operations, port
operation, customer relation satisfaction,
channel customer satisfaction and database
employee relation ship with management im-
portance of marketing in health care sectors,
Data Analysis in CA firms, Bulk cargo trading
majorly import of coal from Australia, South
Africa , Russia & China .
15%
15%
19%8%
12%
8%
15%
8%
WIP Sectors
Manufacturing
Internationa Trading
Port and shipping
Financial Services
Retail
Health Care
Insurance
Sl. No. Name of student Company Place
1 Namrata Banerjee Eminence Kolkata
2 Kumarjit Roy Essar Durgapur
3 Aeheli Mitra Eminence Kolkata
4 Chayan Naskar Adept Kolkata
5 Sohini Roy Rawmet Kolkata
6 Pratik Nath Supreme Durgapur
7 Suparna Sengupta Supreme Durgapur
8 Md Nazir Imam Pantaloons Durgapur
9 Subhrojyoti Mandal Axis Bank Durgapur
10 Sayantani Bhattacharya IQ City Durgapur
11 Ankita Mishra Seatrans Kolkata
12 Pritam Roy Chowdhury MK Shaw & Raniganj
13 Swagata Chatterjee Adept Kolkata
14 Beauty Mondal Supreme Durgapur
15 Mom Chatterjee Supreme Durgapur
16 Rajeswari Halder Birla Sunlife Durgapur
17 Indu Nag Birla Sunlife Durgapur
18 Abhijit Goswami Essar Durgapur
19 Abinash Bauri MK Shaw & Durgapur
20 Debodyoti Saha Rawmet Kolkata
21 Suman Kumari Birla Sunlife Durgapur
22 Vishal Kumar Singh Pantaloons Durgapur
23 Ipsita Ghosh Birla Sunlife Durgapur
24 Indrani Mukherjee IQ City Durgapur
25 Prasenjit Own Busin ess Durgapur
26 Sarita Kumari Shoppers Kolkata
Constitution Day
Industry Interaction Volume 1 Issue 2 Page 5
Other Speakers: Dr. Gargi Banerjee : Asst Professor , NBS Ms Supriya Das : 1st year BTTM Ms Sreya Mukherjee : 1st BTTM Ms Sinchita Dam : 2nd year , BTTM The program started with a Welcome note speech by Professor Bijay Bhujabal, Princi-pal, NBS. This was followed by reading out the Preamble of the constitution to the audience by Professor Amrita Bhatta-charya. Dr. Gargi Banerjee, Professor NBS, talked about the Federation of India. This was fol-lowed by speech from the students on how the constitution was formed, the present structure of our constitution and the im-portance of the constitution for the Indian Citizens. Foreign policies and India’s ap-proach towards the foreign bonding were also discussed in brief.
Constitution Day was celebrated in NSHM Knowledge Campus on 26th November 2015, 4 pm onwards and continued for an hour. Keynote Speaker : Professor L.N Gupta
Coordinator: Prof. Amrita Bhattacharya
Left - Mr Atul Prasad, Visual Merchandiser, Panta-
loons Fashion & Retail Ltd. delivering a talk on
‘Visual Merchandising’ to the final year students of
NBS on 21st November, 2015. Visual Merchandising
is included in the curriculum of students opting for
Marketing specialization.
Right - Mr Ramaprasanna Chel, HR Manager, Pan-
taloons Fashion & Retail Ltd. giving an insight to
the final year students of NBS on ‘Types of Retail
Format & Store Layout’ on 21st November, 2015.
Types of Retail Format & Store Layout is also a
part of the curriculum of MBA with Marketing
specialization.
Agomoni Adda, a cultural program con-
ducted every year, that heralds the
Durga Puja, was held on 17th October,
2015.
Faculty Members from NBS participated
in the event which was marked by Ran-
bindra Sangeet, Bhajan, Dance perform-
ances, Recitation and so on.
Agomani Adda
Management Development Program Page 6 NBS Tidings
A workshop on following topics was con-
ducted for the post-graduate engineering
students of National Power Training Insti-
tute, Durgapur (A Unit of Ministry of Power,
Govt of India) at their campus on 13 Nov
2015 on Leadership Effectiveness and
Style Adaptability, Paper Ring Chain Experi-
ment, Stress Management, Time Manage-
ment and Career Orientation.
The Resource Persons were Prof Bijay
Bhujabal, Principal, and Prof Amrita
Bhattacharya, NSHM Business School.
The program was highly appreciated
by all the participants.
Right - The participants of the MDP with the resource person.
Above - Dr. Bijay Bhujabal addressing the gathering during the MDP.
My hometown is in Asansol so I had decided to do MBA from a reputed college which has good faculty and good placement cell nearby my hometown. On further research done the best col-lege in Durgapur was NSHM knowledge campus and without any second thought I took my admission and started my journey of MBA. In 4th semester I got a job in AEGON RELIGARE LIFE INSURANCE (ASANSOL BRANCH) as a BUSINESS DEVELOPMENT MANGER. To be very true I was not satisfied with the job or I would say that JOB WAS NOT MY CUP OF TEA. I had a entrepreneur skill so after working for 2 month I gave my resignation letter and joined my family business which was setup in 1893. In 1983 the first centralized AC HOTEL of ASANOL was made by my father named as HOTEL AKBAR and it’s still maintained by us. In 2008 another new hotel was started in ASANSOL to add on the business. The name is HOTEL ELITE PLAZA and a market was also inaugurated as ELITE PLAZA MARKET. In 2015 I decided to cross the bounda-
Life bring tears, smile and memories. Tears dry, smiles fade but memories are for life time. College days are very special so was mine in NSHM. It gave me the best of friends, faculty members and placement too. I bagged my first job in ICICI Securities which gave me an opportunity to explore the finan-cial sector. Later I shifted to Vodafone as a Store Manager and got the exposure of Re-tail Industry. Today I am with Reliance Jio in Customer Service Department looking after the compliance and responsible for hassle free service to my customers.
Faculty Members’ Publications
Alumni News
Volume 1 Issue 2 Page 7
Currently working in United Institute of Management, Allahabad, UP as a Lecturer. I am also pursuing PhD in ‘entrepreneurship manage-ment’ from ISM Dhanbad. I have also worked for 1.5 years in an UGC sponsored project in management area at ISM Dhanbad.
A proud alumni of NBS Durgapur, I hold myself in high esteem and feel quiet fortunate to be a part of this newsletter. I joined Axis Bank Deoghar Branch in the year 2011 as Assistant Manager after graduating frm NBS and my for-mer experiences gained at NBS turned out to be quite helpful and beneficial for me which helped me in becoming Opeations Head in Axis Bank, Jamtara Branch.
Zain Hassan
MBA (2013-2015)
Namrata Chatterjee
MBA (2009-2011)
Rohit Sinha
MBA (2008-2010)
Madhurima Roychowdhury
MBA (2011-2013)
Mohan, Anand (2015), Role of E-
Business—Challenges & Opportunities in
an Indian Economy, International Journal
of Advanced Research in Computer Sci-
ence & Software Engineering, Vol-5, Is-
sue-11, Nov 2015, pp. 471-475, ISSN:
2277-128X. Dr. Sebabrata
Chatterjee
Dr. Anand
Mohan
Entrepreneurial venture by Alumnus
Chatterjee, Sebarata (2015), Factors
affecting customer satisfaction in after
sales service in automobile industry
( Passenger Car Segment), Interna-
tional Journal of Marketing & Finan-
cial Management, Vol – 3, Issue – 10,
Oct – Nov , 2015, pp. 01-08, ISSN –
2349 -2546.
Article Page 8 NBS Tidings
A Bicycle at the Price of Your Scooter or Bike or Car - Any Takers? - Bijay Bhujabal
If a smooth-talking young man approaches you to give a demo of his slim and attractive-looking bicycle
promising health and lifestyle benefits, I guess you won’t say no. He would encourage you to take a ride
of the bike, explaining how to engage the gears (There may be anything between 7 to 30gears in the bike!
And you thought two-wheelers come at best with 5 gears!). Chance is there that you will take his bike for
a spin, first getting impressed at how light yet sure footed it feels, then get surprised how easy and
smooth the pedaling and steering effort is, and finally, amazed at the kind of speed you are able to attain
with it! Then alighting from it, though silently wanting to take it for a long ride, possibly on the smooth
tarmac of the nearby National Highway but shying away from asking the guy, you would enthusiastically
enquire about its price. Upon hearing that bikes such as this cost anywhere between INR INR 25,000 to
INR 14 Lakhs, your amusing and sarcastic reaction will be like, “Are you kidding man! For that price, one
can get a moped, or a scooter, a mobike, a hatchback car or even a mid-sized premium sedan!! One must
be nuts, or might have big lottery money, to spend that kind of money on a bicycle!! Aren’t Made in India
geared bikes available for at best for INR 7 grands! A bicycle is after all a bicycle!”
Well not exactly, as you might have realized after the test ride of his bike. But still then, you might not
have been convinced at that kind of super-premium price tag. Let me explain what makes these super
premium life style and sports bicycles so expensive.
The Price Value Equation
To start with, almost all the premium bikes are imported and have to pay very high customs duties. The
total duties to be paid for them could be as high as 44%. Add to that the expensive materials used to
manufacture their frames and other components.
The whole bicycle could be rigid or foldable. The main component of a bicycle is its frame. Other compo-
nents such as wheels, handle, seat, cranks, forks, etc. are fitted to the frame. The materials commonly
used for the making of the frame are metals, non-metals or a combination of both. Among metals, steel is
the most common and familiar to all of us. The other metals include aluminum alloys, titanium, magne-
sium, scandium, and beryllium. Non-metals include carbon fiber (most popular among the non-metals),
thermoplastics, bamboo, wood and even cardboard. Materials such aluminum, titanium and carbon fiber,
though expensive, are light-weight, corrosion-resistant and strong.
Today I proudly introduce myself to the world of business as a pass out from NSHM
Business school. It is a privilege for me to acknowledge what my professors from
NSHM did for me and my business. As an entrepreneur I got inspiration and my start
up got much required guidance from the faculty of business. My teachers became my
mentors. Aishik Sarkar
Article (contd...) Volume 1 Issue 2 Page 9
In addition to frames made of such materials, these high-end bikes are fitted with components which are
extremely light-weight, strong, and build to last a lifetime. Many of them come with hydraulic and spring
suspensions at both front and rear ends, gears, light-weight and strong wheels, strong brakes-now a days
even disk brakes at both ends. Their hubs and ball bearings are completely sealed to prevent dust, water
and moisture from entering; as a result, they do not need any kind of greasing or lubrication for a long
time. Often these bicycles are foldable, and mostly serviceable by the owner, except for physical and
structural damages. You can disassemble the bike and reassemble it using some simple manufacturer-
supplied quick-release tools in no time. For example, you can take the wheel in less than 10 seconds and
take the tire out by hand after depressurizing it. The only things one needs to replace are the tires and
brake shoes, that too after 3-5 years! So not surprisingly, the annual maintenance cost is a negligible INR
500/- with even very extensive mile churning. Contrast this experience with your experience with the
mass produced bicycles you have ridden in your childhood and school days (often the chain gets loose
and unmounts from the crank or the free wheel, the mud guards obviate the need for the bell by knock-
ing the frame constantly, the ball bearings wear out and make the joints/hubs loose, brake pads wear out
thin in no time, tires get punctured at the drop of a hat in the summers, the list is endless). I myself had a
Hero bicycle with double suspension and world famous Shimano gears (20 combinations) till a couple of
years back, but was hardly able to ride it because of the troubles it used to give every other day!
So as we saw, for an avid biker and health enthusiast, the bike will pay for itself in the long run. If you did-
n’t have to pay the high customs duties, then an INR 25,000/- bike will cost you just INR 17361/- (with
duties at 44%).
Premium Bike Buyer’s Guide
Bicycle types
There are many types of bicycles. They are classified by their functions, by the types of sports they are
used for, by the design of their frames, by the mode of their propulsion (i.e., gears, without gears, battery
-powered), and by style. However, to keep it simple, I will briefly explain the following types:
Road Bikes: Meant for racing
Mountain Terrain Bikes (MTB): Meant for off-road biking
Hybrid Bikes: Can be used both on roads and off-roads
BMX: Used for stunt biking (BMX stands for bicycle motocross)
Cruiser Bikes: For relaxed long-ridings
Tourng Bikes: For touring and long journeys
In India, we mainly find Roadster Bikes (the one ones you find majority of common people riding), Sports
Light Roadsters (SLRs) and MTBs .
Article (contd...) Page 10 NBS Tidings
Major Premium Bike Brands Available in India
Among the Indian brands, south-based TI Cycles’ BSA Montra, Atlas’ Hi-Tech Bikes and Hero’s Urban Trail
are noteworthy. Among the imported ones, Trek and Tern, (both imported by Firefox), Giant(imported by
Pune-based Starkenn Sports Pvt. Ltd), Cannondale and Bianchi (both imported by BSA, may cost as much
as INR 14 lakhs) are noteworthy. The INR 14,000- 30,000 segment is the most popular segment currently in
India. Majority of buyers are young (25 to 40 years), health-conscious people who use these top-of-the-
line cycles for sport, recreation, or exercise. The bicycle market in the country is valued at Rs 4,600 crore,
of which the premium segment constitutes Rs 1,000 crore with a compounded annual growth rate of 30
per cent.
What to look for in a premium bike
For daily commuting, hybrid bikes are considered the best. The most important part to look for is the
shape of its frame and the material it is made of. Then consider the shape of the handle and if it suits your
riding style. As far as the fork is concerned, the rigid ones provide more stability than the hydraulic ones,
whereas the latter provides better cushioning on rough roads, and hence better comfort. Next on the look-
out should be brakes, which could be the normal ones with rubber brake shoes or disk ones (either at the
front only, or at both the ends). Disk brakes cost a good extra amount but worth the bucks considering the
speed at which these bikes can carry you. Do enquire if the ball bearing sets are sealed types or not. It is
also very important to check the presence of safety accessories like reflectors all around and bell. Other
accessories to ask for are a side stand, mud flaps, water bottle holder, bicycle pump holder (if not part of
the standard equipment). Last but not the least, do ask for a little training on how to troubleshoot and do
the maintenance by self.
The author is Principal, NSHM Business School Durgapur, and a bicycle enthusiast. His student Aishik Sarkar
(MBA Batch of 2013-15 of this Institute) has turned entrepreneur with the retailing of premium bicycles. He
owns one such bike (weighing just 10 kgs) and is an avid biker. He has covered 400 kms in one stretch and
clocks 30 kms daily. He is able to attain a peak speed of 50 km per hour! Many of the facts presented in this
article are based on his user experience. He can be reached at +91 814 555 4500,
aishik.sarkar0@gmail.com, www.buycycles.net.in.)
Pele in NSHM
The People Behind NBS Tidings
Editors: Dr. Anand Mohan Dr. Somroop Siddhanta Valuable guidance by: Dr. P.K Bose Dr. Naveen Das Dr. Bijay Bhujabal Valuable inputs given by: Dr. Sebabrata Chatterjee Dr. Arun Upadhyay Dr. Gargi Banerjee Prof. Mithun Guha Prof. Amrita Bhattacharya
Feedback & Suggestions
We would love to have your feedback, sugges-tions and valuable inputs. Please feel free to share the same at: anand.mohan@nshm.com +91 94754 13589 somroop.siddhanta@nshm.com +91 90026 50046
Felicitation of Football Legend Pele at NSHM Felicitation of Football Legend Pele at NSHM
Pele @ NSHM Kolkata
Pele @ Netaji Indoor Stadium Kolkata
Volume 1 Issue 2 Page 11