NBS Tidings NSHM Business School Durgapur October – December 2015 Volume 1 Issue 2

Campus Placement News

Above - Dr. Probir Bose, Campus Director handing over the offer letter to Gourav Saha (MBA 2014-16). Gourav has been selected in Allegis Group, Bangalore.

Above Right - Dr. Probir Bose, Campus Director handing over the offer letter to Kumar Gaurav (MBA 2014-16). Kumar Gourav has been selected in Bajaj Capital, Patna.

Dr. Probir Bose,

Campus Director

handing over the

offer letter to

Kumar Anubhaw

(MBA 2014-16).

Kumar Anubhaw

has been selected

in Just Dial, Patna.

Dr. Probir Bose,

Campus Director

handing over the

offer letter to Jaya

Chawla (MBA 2014-

16). Jaya has been

selected in Price

Waterhouse Coo-

pers, Kolkata.

Pele Events (Internal), Freshers’ Welcome 2

Pele Events (External) 3

Winter Internship Program 4

Industry Interaction, Constitution Day 5

Management Develop-ment Program, Agomoni

Adda 6

Publications, Alumni En-trepreneur, Alumni News 7

Article 8

Article (contd...) 9

Article (contd...) 10

Pele in NSHM 11

Inside this issue

Pageant winners Pratik Nath and Sayantani Bhattacharya being

crowned Mr. Fresher and Ms. Fresher respectively during the

Freshers’ Welcome program.

Sales simulation exercise in progress during the Freshers’

Welcome program. Students pose as buyers and sellers

while they are negotiating the deal.

Pele Events (Internal)

Freshers’ Welcome

Page 2 NBS Tidings

Above L - Winners of the Intra-College football quiz competition Above R - The finalists of the Inter-College football tournament

The Winners of the Inter-College football tournament Intra-College football quiz competition in progress

Pele Events (External) Volume 1 Issue 2 Page 3

NAME OF THE SCHOOL PLACE DATE

KV BURDWAN BURDWAN 10/8/2015

MDB DAV PUBLIC SCHOOL BANKURA 10/6/2015

EAST WEST MODEL SCHOOL BURDWAN 10/5/2015

NIT DURGAPUR DURGAPUR 30/09/2015

NPTI DURGAPUR DURGAPUR 10/2/2015

BIDHAN SCHOOL DURGAPUR 10/8/2015

AG CHURCH DURGAPUR 10/6/2015

PRANABANANDA VIDYA MANDIR DURGAPUR 10/6/2015

STEEL CARMEL DURGAPUR 10/7/2015

ST. XAVIERS DURGAPUR 10/5/2015

MAMC MODERN HIGH DURGAPUR 10/1/2015

ST PETERS SCHOOL DURGAPUR 10/6/2015

DAV MODEL SCHOOL DURGAPUR 10/5/2015

Guru Teg Bahadur DURGAPUR 10/8/2015

Dr.B.C roy Pharmacy college DURGAPUR 10/6/2015

Techno India Group Public School BIRBHUM 10/5/2015

PRIYA DARSHINI PUBLIC SCHOOL KULTI 10/8/2015

ISL ANNEXE, DHANBAD 10/6/2015

DPS, DHANBAD DHANBAD 10/6/2015

NCL VIDYA MANDIR ASANSOL 30/09/2015

DELHI PUBLIC SCHOOL DURGAPUR 10/3/2015

Beluri N.G Institution ASANSOL 30/09/2015

KV CMERI DURGAPUR 10/7/2015

St.Patricks ASANSOL 10/8/2015

De Nobili Maithon Maithon 10/8/2015

SSSSS GURUKULAM DHANBAD 10/6/2015

Green Point KULTI 10/8/2015

St. Pauls Academy BURDWAN 10/6/2015

KV CRPF DURGAPUR 10/7/2015

Bidhan Ch. Inst For Girls DURGAPUR 10/7/2015

DAV Durlabhpur Durlabhpur 10/9/2015

HEM SHEELA MODEL SCHOOL DURGAPUR 10/6/2015

Asansol Ramkrishna Mission ASANSOL 10/8/2015

BRS BURNPUR BURNPUR 10/6/2015

NHIT ASANSOL 10/6/2015

Kulti College KULTI 10/8/2015

SANAKA COLLEGE Sanaka 10/3/2015

Bankura Bed College and DeD college BANKURA 10/6/2015

Pele Quiz at Kendriya Vidyalaya Burdwan

Pele Quiz at National Power Training Institute Durgapur

Pele Quiz at National Institute of Technology Durgapur

Pele Quiz at Bankura Institute of Law & Technology

WIP (Winter Internship Program) Page 4 NBS Tidings

This year the winter internship ex-

tended to six areas of management viz:

Logistics, HR, IT, Marketing, Finance,

Health Care. The students were ex-

posed to various corporate experiences

like direct selling, port operations,

banking operations, insurance sector,

Customer satisfaction database and

others.

As a part of this internship project, stu-

dents are required to maintain a day to

day basis report which shall help them

to know their learning process during

the 30 days of training time.

Top companies like Eminence shipping,

Seatrans Shipping company, Rawmet

Commodities, Pantaloons, M K Shaw &

Associates, Adept Infoways and Su-

preme chose the students through in-

terview for the training program. As

indicated by the students the entire

procedure is helping them to prepare

themselves for the corporate world.

The different sectors are majorly concentrat-

ing on projects like shipping operations, port

operation, customer relation satisfaction,

channel customer satisfaction and database

employee relation ship with management im-

portance of marketing in health care sectors,

Data Analysis in CA firms, Bulk cargo trading

majorly import of coal from Australia, South

Africa , Russia & China .

15%

15%

19%8%

12%

8%

15%

8%

WIP Sectors

Manufacturing

Internationa Trading

Port and shipping

Financial Services

Retail

Health Care

Insurance

Sl. No. Name of student Company Place

1 Namrata Banerjee Eminence Kolkata

2 Kumarjit Roy Essar Durgapur

3 Aeheli Mitra Eminence Kolkata

4 Chayan Naskar Adept Kolkata

5 Sohini Roy Rawmet Kolkata

6 Pratik Nath Supreme Durgapur

7 Suparna Sengupta Supreme Durgapur

8 Md Nazir Imam Pantaloons Durgapur

9 Subhrojyoti Mandal Axis Bank Durgapur

10 Sayantani Bhattacharya IQ City Durgapur

11 Ankita Mishra Seatrans Kolkata

12 Pritam Roy Chowdhury MK Shaw & Raniganj

13 Swagata Chatterjee Adept Kolkata

14 Beauty Mondal Supreme Durgapur

15 Mom Chatterjee Supreme Durgapur

16 Rajeswari Halder Birla Sunlife Durgapur

17 Indu Nag Birla Sunlife Durgapur

18 Abhijit Goswami Essar Durgapur

19 Abinash Bauri MK Shaw & Durgapur

20 Debodyoti Saha Rawmet Kolkata

21 Suman Kumari Birla Sunlife Durgapur

22 Vishal Kumar Singh Pantaloons Durgapur

23 Ipsita Ghosh Birla Sunlife Durgapur

24 Indrani Mukherjee IQ City Durgapur

25 Prasenjit Own Busin ess Durgapur

26 Sarita Kumari Shoppers Kolkata

Constitution Day

Industry Interaction Volume 1 Issue 2 Page 5

Other Speakers: Dr. Gargi Banerjee : Asst Professor , NBS Ms Supriya Das : 1st year BTTM Ms Sreya Mukherjee : 1st BTTM Ms Sinchita Dam : 2nd year , BTTM The program started with a Welcome note speech by Professor Bijay Bhujabal, Princi-pal, NBS. This was followed by reading out the Preamble of the constitution to the audience by Professor Amrita Bhatta-charya. Dr. Gargi Banerjee, Professor NBS, talked about the Federation of India. This was fol-lowed by speech from the students on how the constitution was formed, the present structure of our constitution and the im-portance of the constitution for the Indian Citizens. Foreign policies and India’s ap-proach towards the foreign bonding were also discussed in brief.

Constitution Day was celebrated in NSHM Knowledge Campus on 26th November 2015, 4 pm onwards and continued for an hour. Keynote Speaker : Professor L.N Gupta

Coordinator: Prof. Amrita Bhattacharya

Left - Mr Atul Prasad, Visual Merchandiser, Panta-

loons Fashion & Retail Ltd. delivering a talk on

‘Visual Merchandising’ to the final year students of

NBS on 21st November, 2015. Visual Merchandising

is included in the curriculum of students opting for

Marketing specialization.

Right - Mr Ramaprasanna Chel, HR Manager, Pan-

taloons Fashion & Retail Ltd. giving an insight to

the final year students of NBS on ‘Types of Retail

Format & Store Layout’ on 21st November, 2015.

Types of Retail Format & Store Layout is also a

part of the curriculum of MBA with Marketing

specialization.

Agomoni Adda, a cultural program con-

ducted every year, that heralds the

Durga Puja, was held on 17th October,

2015.

Faculty Members from NBS participated

in the event which was marked by Ran-

bindra Sangeet, Bhajan, Dance perform-

ances, Recitation and so on.

Agomani Adda

Management Development Program Page 6 NBS Tidings

A workshop on following topics was con-

ducted for the post-graduate engineering

students of National Power Training Insti-

tute, Durgapur (A Unit of Ministry of Power,

Govt of India) at their campus on 13 Nov

2015 on Leadership Effectiveness and

Style Adaptability, Paper Ring Chain Experi-

ment, Stress Management, Time Manage-

ment and Career Orientation.

The Resource Persons were Prof Bijay

Bhujabal, Principal, and Prof Amrita

Bhattacharya, NSHM Business School.

The program was highly appreciated

by all the participants.

Right - The participants of the MDP with the resource person.

Above - Dr. Bijay Bhujabal addressing the gathering during the MDP.

My hometown is in Asansol so I had decided to do MBA from a reputed college which has good faculty and good placement cell nearby my hometown. On further research done the best col-lege in Durgapur was NSHM knowledge campus and without any second thought I took my admission and started my journey of MBA. In 4th semester I got a job in AEGON RELIGARE LIFE INSURANCE (ASANSOL BRANCH) as a BUSINESS DEVELOPMENT MANGER. To be very true I was not satisfied with the job or I would say that JOB WAS NOT MY CUP OF TEA. I had a entrepreneur skill so after working for 2 month I gave my resignation letter and joined my family business which was setup in 1893. In 1983 the first centralized AC HOTEL of ASANOL was made by my father named as HOTEL AKBAR and it’s still maintained by us. In 2008 another new hotel was started in ASANSOL to add on the business. The name is HOTEL ELITE PLAZA and a market was also inaugurated as ELITE PLAZA MARKET. In 2015 I decided to cross the bounda-

Life bring tears, smile and memories. Tears dry, smiles fade but memories are for life time. College days are very special so was mine in NSHM. It gave me the best of friends, faculty members and placement too. I bagged my first job in ICICI Securities which gave me an opportunity to explore the finan-cial sector. Later I shifted to Vodafone as a Store Manager and got the exposure of Re-tail Industry. Today I am with Reliance Jio in Customer Service Department looking after the compliance and responsible for hassle free service to my customers.

Faculty Members’ Publications

Alumni News

Volume 1 Issue 2 Page 7

Currently working in United Institute of Management, Allahabad, UP as a Lecturer. I am also pursuing PhD in ‘entrepreneurship manage-ment’ from ISM Dhanbad. I have also worked for 1.5 years in an UGC sponsored project in management area at ISM Dhanbad.

A proud alumni of NBS Durgapur, I hold myself in high esteem and feel quiet fortunate to be a part of this newsletter. I joined Axis Bank Deoghar Branch in the year 2011 as Assistant Manager after graduating frm NBS and my for-mer experiences gained at NBS turned out to be quite helpful and beneficial for me which helped me in becoming Opeations Head in Axis Bank, Jamtara Branch.

Zain Hassan

MBA (2013-2015)

Namrata Chatterjee

MBA (2009-2011)

Rohit Sinha

MBA (2008-2010)

Madhurima Roychowdhury

MBA (2011-2013)

Mohan, Anand (2015), Role of E-

Business—Challenges & Opportunities in

an Indian Economy, International Journal

of Advanced Research in Computer Sci-

ence & Software Engineering, Vol-5, Is-

sue-11, Nov 2015, pp. 471-475, ISSN:

2277-128X. Dr. Sebabrata

Chatterjee

Dr. Anand

Mohan

Entrepreneurial venture by Alumnus

Chatterjee, Sebarata (2015), Factors

affecting customer satisfaction in after

sales service in automobile industry

( Passenger Car Segment), Interna-

tional Journal of Marketing & Finan-

cial Management, Vol – 3, Issue – 10,

Oct – Nov , 2015, pp. 01-08, ISSN –

2349 -2546.

Article Page 8 NBS Tidings

A Bicycle at the Price of Your Scooter or Bike or Car - Any Takers? - Bijay Bhujabal

If a smooth-talking young man approaches you to give a demo of his slim and attractive-looking bicycle

promising health and lifestyle benefits, I guess you won’t say no. He would encourage you to take a ride

of the bike, explaining how to engage the gears (There may be anything between 7 to 30gears in the bike!

And you thought two-wheelers come at best with 5 gears!). Chance is there that you will take his bike for

a spin, first getting impressed at how light yet sure footed it feels, then get surprised how easy and

smooth the pedaling and steering effort is, and finally, amazed at the kind of speed you are able to attain

with it! Then alighting from it, though silently wanting to take it for a long ride, possibly on the smooth

tarmac of the nearby National Highway but shying away from asking the guy, you would enthusiastically

enquire about its price. Upon hearing that bikes such as this cost anywhere between INR INR 25,000 to

INR 14 Lakhs, your amusing and sarcastic reaction will be like, “Are you kidding man! For that price, one

can get a moped, or a scooter, a mobike, a hatchback car or even a mid-sized premium sedan!! One must

be nuts, or might have big lottery money, to spend that kind of money on a bicycle!! Aren’t Made in India

geared bikes available for at best for INR 7 grands! A bicycle is after all a bicycle!”

Well not exactly, as you might have realized after the test ride of his bike. But still then, you might not

have been convinced at that kind of super-premium price tag. Let me explain what makes these super

premium life style and sports bicycles so expensive.

The Price Value Equation

To start with, almost all the premium bikes are imported and have to pay very high customs duties. The

total duties to be paid for them could be as high as 44%. Add to that the expensive materials used to

manufacture their frames and other components.

The whole bicycle could be rigid or foldable. The main component of a bicycle is its frame. Other compo-

nents such as wheels, handle, seat, cranks, forks, etc. are fitted to the frame. The materials commonly

used for the making of the frame are metals, non-metals or a combination of both. Among metals, steel is

the most common and familiar to all of us. The other metals include aluminum alloys, titanium, magne-

sium, scandium, and beryllium. Non-metals include carbon fiber (most popular among the non-metals),

thermoplastics, bamboo, wood and even cardboard. Materials such aluminum, titanium and carbon fiber,

though expensive, are light-weight, corrosion-resistant and strong.

Today I proudly introduce myself to the world of business as a pass out from NSHM

Business school. It is a privilege for me to acknowledge what my professors from

NSHM did for me and my business. As an entrepreneur I got inspiration and my start

up got much required guidance from the faculty of business. My teachers became my

mentors. Aishik Sarkar

Article (contd...) Volume 1 Issue 2 Page 9

In addition to frames made of such materials, these high-end bikes are fitted with components which are

extremely light-weight, strong, and build to last a lifetime. Many of them come with hydraulic and spring

suspensions at both front and rear ends, gears, light-weight and strong wheels, strong brakes-now a days

even disk brakes at both ends. Their hubs and ball bearings are completely sealed to prevent dust, water

and moisture from entering; as a result, they do not need any kind of greasing or lubrication for a long

time. Often these bicycles are foldable, and mostly serviceable by the owner, except for physical and

structural damages. You can disassemble the bike and reassemble it using some simple manufacturer-

supplied quick-release tools in no time. For example, you can take the wheel in less than 10 seconds and

take the tire out by hand after depressurizing it. The only things one needs to replace are the tires and

brake shoes, that too after 3-5 years! So not surprisingly, the annual maintenance cost is a negligible INR

500/- with even very extensive mile churning. Contrast this experience with your experience with the

mass produced bicycles you have ridden in your childhood and school days (often the chain gets loose

and unmounts from the crank or the free wheel, the mud guards obviate the need for the bell by knock-

ing the frame constantly, the ball bearings wear out and make the joints/hubs loose, brake pads wear out

thin in no time, tires get punctured at the drop of a hat in the summers, the list is endless). I myself had a

Hero bicycle with double suspension and world famous Shimano gears (20 combinations) till a couple of

years back, but was hardly able to ride it because of the troubles it used to give every other day!

So as we saw, for an avid biker and health enthusiast, the bike will pay for itself in the long run. If you did-

n’t have to pay the high customs duties, then an INR 25,000/- bike will cost you just INR 17361/- (with

duties at 44%).

Premium Bike Buyer’s Guide

Bicycle types

There are many types of bicycles. They are classified by their functions, by the types of sports they are

used for, by the design of their frames, by the mode of their propulsion (i.e., gears, without gears, battery

-powered), and by style. However, to keep it simple, I will briefly explain the following types:

Road Bikes: Meant for racing

Mountain Terrain Bikes (MTB): Meant for off-road biking

Hybrid Bikes: Can be used both on roads and off-roads

BMX: Used for stunt biking (BMX stands for bicycle motocross)

Cruiser Bikes: For relaxed long-ridings

Tourng Bikes: For touring and long journeys

In India, we mainly find Roadster Bikes (the one ones you find majority of common people riding), Sports

Light Roadsters (SLRs) and MTBs .

Article (contd...) Page 10 NBS Tidings

Major Premium Bike Brands Available in India

Among the Indian brands, south-based TI Cycles’ BSA Montra, Atlas’ Hi-Tech Bikes and Hero’s Urban Trail

are noteworthy. Among the imported ones, Trek and Tern, (both imported by Firefox), Giant(imported by

Pune-based Starkenn Sports Pvt. Ltd), Cannondale and Bianchi (both imported by BSA, may cost as much

as INR 14 lakhs) are noteworthy. The INR 14,000- 30,000 segment is the most popular segment currently in

India. Majority of buyers are young (25 to 40 years), health-conscious people who use these top-of-the-

line cycles for sport, recreation, or exercise. The bicycle market in the country is valued at Rs 4,600 crore,

of which the premium segment constitutes Rs 1,000 crore with a compounded annual growth rate of 30

per cent.

What to look for in a premium bike

For daily commuting, hybrid bikes are considered the best. The most important part to look for is the

shape of its frame and the material it is made of. Then consider the shape of the handle and if it suits your

riding style. As far as the fork is concerned, the rigid ones provide more stability than the hydraulic ones,

whereas the latter provides better cushioning on rough roads, and hence better comfort. Next on the look-

out should be brakes, which could be the normal ones with rubber brake shoes or disk ones (either at the

front only, or at both the ends). Disk brakes cost a good extra amount but worth the bucks considering the

speed at which these bikes can carry you. Do enquire if the ball bearing sets are sealed types or not. It is

also very important to check the presence of safety accessories like reflectors all around and bell. Other

accessories to ask for are a side stand, mud flaps, water bottle holder, bicycle pump holder (if not part of

the standard equipment). Last but not the least, do ask for a little training on how to troubleshoot and do

the maintenance by self.

The author is Principal, NSHM Business School Durgapur, and a bicycle enthusiast. His student Aishik Sarkar

(MBA Batch of 2013-15 of this Institute) has turned entrepreneur with the retailing of premium bicycles. He

owns one such bike (weighing just 10 kgs) and is an avid biker. He has covered 400 kms in one stretch and

clocks 30 kms daily. He is able to attain a peak speed of 50 km per hour! Many of the facts presented in this

article are based on his user experience. He can be reached at +91 814 555 4500,

aishik.sarkar0@gmail.com, www.buycycles.net.in.)

Pele in NSHM

The People Behind NBS Tidings

Editors: Dr. Anand Mohan Dr. Somroop Siddhanta Valuable guidance by: Dr. P.K Bose Dr. Naveen Das Dr. Bijay Bhujabal Valuable inputs given by: Dr. Sebabrata Chatterjee Dr. Arun Upadhyay Dr. Gargi Banerjee Prof. Mithun Guha Prof. Amrita Bhattacharya

Feedback & Suggestions

We would love to have your feedback, sugges-tions and valuable inputs. Please feel free to share the same at: anand.mohan@nshm.com +91 94754 13589 somroop.siddhanta@nshm.com +91 90026 50046

Felicitation of Football Legend Pele at NSHM Felicitation of Football Legend Pele at NSHM

Pele @ NSHM Kolkata

Pele @ Netaji Indoor Stadium Kolkata

Volume 1 Issue 2 Page 11