Post on 21-Feb-2021
ACI-NA Annual ConferenceSeptember 29, 2018
NAVIGATING DATA STRATEGIES:WHY WIRELESS WINS
Scott Ewalt, VP of Product & Customer Experience, Boingo
WORLD CLASS WIRELESS
Boingo delivers unparalleled wireless
solutions at iconic venues serving
more than
1BILLION
CONSUMERS ANNUALLY
FOR THE
© 2018 Boingo Wireless – Confidential – Page 2
WORLD’S PREMIERPROPERTIES
ACI Meeting Terminal ATerminal B
Terminal C
LOOKING BACK: 2017
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“Data Lake provides bird’s eye view of wireless network.”
NETWORK
AIRPORT OPERATIONS
CUSTOMER INSIGHTS
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DATA TODAY: 2018
ACI Meeting“Wireless networks will soon connect everything and enable airports to have a 360-view not only of network insights, but rich real-time venue and passenger insights.”
SKYROCKETING MOBILE DATA
MORE CONNECTED DEVICES + DAWN OF IOT
NEW DATA OPPORTUNITIES
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IT’S A WIRELESS WORLD
Mobile data growth is increasing exponentially.
Translates to a 7-fold increase through 2021.
Business travelers carry three devices on average—laptop,
tablet, smartphone. 20.4 billion IoT devices to be
deployed by 2020.
More devices, more data, more diverse wireless
networks opens the door to even greater insight
into actionable analytics.
Welcome to the age of digital disruption.
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5G’s NETWORK CONVERGENCEMore wireless spectrum opens a unified network design that meets demands of the 5G era.
LICENSED SPECTRUM
SHAREDSPECTRUM
UNLICENSED SPECTRUM
High density, ultra-low energy IoT/connected sensors
Enhanced local broadband with high capacity and data rates
Extreme bandwidth, ultra-low latency for high reliability
Data from many sources means
silos break down.
Understanding the customer journey requires us to ask the right questions.
Then we can activate the data to transform businesses.
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DATA BEYOND DASHBOARDS
NETWORK PERFORMANCE
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Obtaining More Insights For
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ZOOMED OUT: NETWORK INSIGHTS
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ZOOMED IN: NETWORK INSIGHTS
Status of network equipment, status by location.
Manage acrossvendors.
NETWORK PERFORMANCE
AIRPORT OPERATIONS
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Obtaining More Insights For
Discovering passenger traffic patterns
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OPERATIONAL INSIGHTS
Discovering passenger traffic patterns
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OPERATIONAL INSIGHTS
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Share of departing and arriving passengers.
OPERATIONAL INSIGHTS
NETWORK PERFORMANCE
AIRPORT OPERATIONSPASSENGER EXPERIENCE
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Obtaining More Insights For
Netflix & Chiller Gamer
Casual Browser
Social Butterfly
Entertainment 1% 6% 1% 1%
File Sharing 2% 2% 2% 3%
Gaming 7% 53% 5% 2%
Msg/Collaboration 11% 7% 9% 57%
Streaming Media 70% 21% 14% 24%
Web Browsing 9% 9% 68% 13%
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PASSENGER INSIGHTSLeveraging big data & machine learning: case study on passenger preferences.
W ORKMAN FRIENDLYVACATIONER
AIRPORT ENTHUSIAST
SUNLOUNGE TOURIST
?
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UNDERSTANDING PASSENGER BEHAVIOR
Top 5 Services (Download)
CONCESSIONSRevenue opportunities through
loyalty programs, promotions and location-based targeting.
PASSENGER ENGAGEMENT
Build profiles and target messages. Know what passengers are
returning.
OPERATIONSSecure cost savings by improving
efficiencies, building automation and backend systems. Amplify traffic
management and passenger flow by season.
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BETTER INTELLIGENCE, BETTER AIRPORTS
THANKYOU
Scott Ewaltsewalt@boingo.com
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