Post on 05-Jun-2018
At Modern Luxury, we know that
community, more than ever, defines who we are.
AND CITY BY CITY, WE MAKE
LIVING WELL AN ART FORM.
We are the LARGEST LOCAL LUXURY
MEDIA & EVENTS COMPANY,
delivering the most affluent audiences
in the most prominent cities in the U.S.
WE BRING LUXURY CLOSER TO HOME,
BECAUSE WE LIVE THERE TOO.
SEPTEMBER/OCTOBER 2016
THE SEASON'S EASY-BREEZY
LOOKS
THE ISLAND EDGE
RETAIL ROAD TRIP
4 MUST-VISIT DESIGN DESTINATIONS
DESIGN ISSUEFALL FASHION &
PLUSBRYAN CRANSTON, VIOLA DAVIS &
OTHER STARS AT THE MAUI FILM FESTIVAL
CHEF ED KENNEY GOES RETRO IN WAIKIKI
PERFECTLY AT HOME ON THE KONA COAST
A STARCHITECT DREAMS BIG IN MAUNAWILIM O D E R N L U X U RY. C O M
COMMON’SMOMENT
THE MUSICIAN, ACTOR & PRODUCER GETS HIS DUE
OPEN HOUSE L.A.’S HOT REAL ESTATE SCENE
SUMMER’S BEST DENIM LOOKS
ONE ON ONE WITH DESIGNER MARC ANGEWALDORF ASTORIA OPENS IN BEVERLY HILLS FELIX TRATTORIA BRINGS A TASTE OF ITALY TO L.A.
JEAN DECODING
PLUS
M O D E R N L U X U RY. C O M
THE LARGEST LOCAL LUXURY MEDIA & EVENTS COMPANY DELIVERING THE MOST AFFLUENT AUDIENCES IN THE MOST PROMINENT CITIES IN THE U.S.
UPDATED 1.31.18
74 TITLES 22 MARKETS
ATLANTATHE ATLANTAN50,000 | 10X
MODERN LUXURY INTERIORS ATLANTA30,000 | 4X
MODERN LUXURY WEDDINGS ATLANTA50,000 | 2X
CHARITY & SOCIAL DATEBOOK ATLANTA34,000 | 1X
LAS VEGASVEGAS65,000 | 10X
PHILADELPHIAPHILADELPHIA STYLE50,000 | 10X
MODERN LUXURY WEDDINGS PHILADELPHIA30,000 | 2X
CHARITY & SOCIAL DATEBOOK PHILADELPHIA35,000 | 1X
ASPENASPEN MAGAZINE25,000 | 4X
ASPEN INSIDER GUIDE30,000 | 1X
NEW YORKMANHATTAN MAGAZINE60,000 | 8X
CHARITY & SOCIAL DATEBOOK MANHATTAN 35,000 | 1X
BOSTONBOSTON COMMON50,000 | 10X
MODERN LUXURY INTERIORS BOSTON30,000 | 2X
MODERN LUXURY WEDDINGS BOSTON30,000 | 2X
SCOTTSDALEMODERN LUXURY SCOTTSDALE30,000 | 8X
MODERN LUXURY INTERIORS SCOTTSDALE 30,000 | 2X
SAN DIEGOMODERN LUXURY SAN DIEGO35,000 | 10X
MODERN LUXURY INTERIORS CALIFORNIA100,000 | 4X
MODERN LUXURY WEDDINGS CALIFORNIA100,000 | 2X
CHARITY & SOCIAL DATEBOOK SAN DIEGO 30,000 | 1X
ANGELENO75,000 | 10X
MODERN LUXURY BEVERLY HILLS50,000 | 3X
MODERN LUXURY INTERIORS CALIFORNIA100,000 | 4X
MODERN LUXURY WEDDINGS CALIFORNIA100,000 | 2X
CHARITY & SOCIAL DATEBOOK LOS ANGELES 35,000 | 1X
LOS ANGELES
SILICON VALLEYMODERN LUXURY SILICON VALLEY35,000 | 8X
ORANGE COUNTYMODERN LUXURY ORANGE COUNTY40,000 | 10X
MODERN LUXURY INTERIORS CALIFORNIA100,000 | 4X
MODERN LUXURY WEDDINGS CALIFORNIA100,000 | 2X CHARITY & SOCIAL DATEBOOK ORANGE COUNTY 45,000 | 1X
DALLASMODERN LUXURY DALLAS50,000 | 10X
MODERN LUXURY INTERIORS TEXAS70,000 | 4X
MODERN LUXURY WEDDINGS DALLAS 50,000 | 2X
CHARITY & SOCIAL DATEBOOK DALLAS 25,000 | 1X
HOUSTONHOUSTON MAGAZINE50,000 | 10X
MODERN LUXURY INTERIORS TEXAS70,000 | 4X
MODERN LUXURY WEDDINGS HOUSTON50,000 | 2X
CHARITY & SOCIAL DATEBOOK HOUSTON 50,000 | 1X
MIAMIMIAMI MAGAZINE50,000 | 10X
CHARITY & SOCIAL DATEBOOK MIAMI 35,000 | 1X
WASHINGTON, D.C.DC MAGAZINE50,000 | 10X
MODERN LUXURY WEDDINGS WASHINGTON50,000 | 2X
CHARITY & SOCIAL DATEBOOK DC 47,000 | 1X
HAWAIIMODERN LUXURY HAWAII 50,000 | 5X
ALA MOANA MAGAZINE100,000 | 5X200,000 | 1X HOLIDAY ISSUE
HAWAII INSIDER’S GUIDE 25,000 | 1X
SAN FRANCISCOSAN FRANCISCO MAGAZINE75,000 | 12X
MODERN LUXURY INTERIORS CALIFORNIA100,000 | 4X
MODERN LUXURY WEDDINGS CALIFORNIA100,000 | 2X
IN-ROOM CITYGUIDE66,000 | 1X
CHARITY & SOCIAL DATEBOOK SAN FRANCISCO 62,500 | 1X
CHICAGOCS75,000 | 10X
MEN’S BOOK CHICAGO50,000 | 4X
NS30,000 | 5X
MODERN LUXURY INTERIORS CHICAGO50,000 | 4X
MODERN LUXURY WEDDINGS CHICAGO50,000 | 2X
CHICAGO CITYGUIDE 50,000 | 1X
CHARITY & SOCIAL DATEBOOK CHICAGO 80,000 | 1X
THE HAMPTONSBEACH MAGAZINE30,000 | 6X
PALM BEACHMODERN LUXURY PALM BEACH30,000 | 8X
CHARITY & SOCIAL DATEBOOK PALM BEACHLAUNCHING 2019
SOUTH FLORIDA & THE CARIBBEANMODERN LUXURY INTERIORS SOUTH FLORIDA50,000 | 4X
MODERN LUXURY WEDDINGS SOUTH FLORIDA & THE CARIBBEAN50,000 | 2X
SOURCE: 2015 IPSOS MODERN LUXURY READER STUDY, BASE: HHI $100K+
41% / 59%MALE/FEMALE
47AVERAGE AGE
72%MARRIED/PARTNERED
READER PROFILE
OUR COMMUNITY WHO WE ARE
$389,540AVERAGE HHI
$2,213,920AVERAGE HH NET WORTH
$1,102,810AVERAGE VALUE OF
PRINCIPAL RESIDENCE
84%OWN PRINCIPAL RESIDENCE
AFFLUENT
UPDATED 1.31.18
SOURCE: 2015 IPSOS MODERN LUXURY READER STUDY, BASE: HHI $100K+
3.7READERS PER COPY
72%READ 3+ OUT OF 4 ISSUES
57 minutesAVERAGE TIME SPENT WITH ISSUE
93%TOOK ANY ACTION*
80%PURCHASED FROM/VISITED/
CONTACTED ADVERTISER*
53%VISITED AN ADVERTISER’S WEBSITE/LOOKED FOR MORE INFORMATION/
SAVED ADVERTISEMENT*
*As a result of reading issues in last 12 months
HIGHLY ENGAGED
90%COLLEGE GRADUATE
37%POST-GRADUATE DEGREE
89%PROFESSIONAL/MANAGERIAL
78%ATTENDED CHARITY EVENT
IN PAST 12 MONTHS
EDUCATED & INFLUENTIAL
OUR COMMUNITY WHO WE ARE
54%TOOK AN ACTIVE ROLE IN
CIVIC, SOCIAL OR POLITICAL ISSUE IN PAST 12 MONTHS
UPDATED 1.31.18
OUR COMMUNITY WHERE WE ARE
DOOR TO DOOR DELIVERY, TO ALL THE RIGHT DOORS. Our targeted circulation is limited to exclusive distribution points. An efficient model that eliminates any waste.
ALL MODERN LUXURY TITLES ARE AAM AUDITED OR AAM AUDITED RATE BASE PENDING 2019
43%
31%
19%DIRECT RESIDENTIAL MAILHomes $1.5 million+
LUXURY HOTELS4 and 5-star hotels in room and at concierge
TARGETED COMMERCIAL
High-end salons and spas, private clubs, select boutiques, private jet
terminals and premier locations
1%SELECT NEWSSTAND
Targeted airports, Barnes &Noble and
boutique newsstands
6%SELECT EVENTSPrivate events and via select charity partners across the country
NATIONAL RATE BASE:
1,810,000TOTAL NATIONAL AUDIENCE:
6,731,000
UPDATED 1.31.18
NATIONAL EDITORIAL CALENDAR 2018
ANGELENO | ASPEN MAGAZINE | THE ATLANTAN | BEACH | BOSTON COMMON | CS | DC MAGAZINE | HOUSTON MAGAZINE | MANHATTAN MAGAZINE | MIAMI MAGAZINE
MODERN LUXURY DALLAS | MODERN LUXURY HAWAII | MODERN LUXURY ORANGE COUNTY | MODERN LUXURY PALM BEACH | MODERN LUXURY SAN DIEGO | PHILADELPHIA STYLE | SILICON VALLEY MAGAZINE
MODERN LUXURY SCOTTSDALE | SAN FRANCISCO MAGAZINE | VEGAS MAGAZINE
Issue themes may vary from city to city depending on publishing schedule. Check the local media kit for the most up-to-date issue themes. Modern Luxury City Titles publish 10x in 2018 with the following exceptions: San Francisco magazine 12x; Manhattan magazine 8x; Modern Luxury Palm Beach 8x; Modern Luxury Scottsdale 8x; Modern Luxury Silicon Valley 8x. Note: Miami magazine will print in February with a double issue in May/June. Modern Luxury Resort Titles publish as follows: Beach 6x; Modern Luxury Hawaii 5x; Aspen magazine 5x
JAN/FEBBEST OF THE CITY
The ultimate guide to the best and most luxurious offerings—where to go and what to do in each city.
JUL/AUGTHE FEAST ISSUE
This annual collector’s edition serves up each cities’ hottest restaurants,
best dishes, top chefs and influential culinary personalities.
MARCHSPRING FASHION & BEAUTYThe most inspired fashion and beauty
looks of the season.
SEPTEMBERFALL FASHION & BEAUTY
WOMEN OF STYLEOur favorite luxurious looks from the fall
collections, plus our annual celebration of remarkable women of style within each city.
OCTOBERMEN’S FASHIONWINTER TRAVEL
Layered looks for the well-suited gentleman. Plus, our annual guide to exotic destinations
and weekend winter getaways.
MAYHEALTH & BEAUTY ISSUE
SUMMER TRAVELAll things beautiful and healthy, including
our favorite influencers in each market. Plus, destinations near and far to make for
an unforgettable summer.
NOVEMBERTHE GIVE BACK ISSUE
HOLIDAY GIFTINGOur salute to the local do-gooders who
have gone above and beyond forour cities’ charities. Plus, the best gifts to
give and get this holiday season.
ON-SALE 12.30.17AD CLOSE/ MATERIALS DUE 12.1.17
ON-SALE 3.1.18AD CLOSE/ MATERIALS DUE 2.1.18
ON-SALE 4.1.18AD CLOSE/ MATERIALS DUE 3.1.18
ON-SALE 5.1.18AD CLOSE/ MATERIALS DUE 3.30.18
ON-SALE 6.1.18AD CLOSE/ MATERIALS DUE 5.1.18
ON-SALE 7.1.18AD CLOSE/ MATERIALS DUE 6.1.18
ON-SALE 9.1.18AD CLOSE/ MATERIALS DUE 8.1.18
ON-SALE 10.1.18AD CLOSE/ MATERIALS DUE 8.31.18
ON-SALE 11.1.18AD CLOSE/ MATERIALS DUE 10.1.18
ON-SALE 12.1.18AD CLOSE/ MATERIALS DUE 11.1.18
APRILMEN OF THE MOMENTThe local gentlemen who are
having “their year” and defining the cultural zeitgeist.
JUNETHE REAL ESTATE ISSUE
The faces, spaces and places that are changing the city’s landscape.
UPDATED 1.31.18
DECEMBERTHE CREATIVITY ISSUE
From top-notch curators and patrons to exciting new talents, a look at who holds
the cultural currency within each city.
IN EVERY ISSUE EDITORIALGET THE LOOK Fashion, beauty and style notes inspired by our cover subject
CLICKIntimate moments captured by a local lens
NOW INWhat you need to know now
SOCIETY & CULTUREThe monthly social scene
STYLE & BEAUTYMust-haves and trends from our national editors
DESIGN & REALTY The latest in home design and must-see properties city by city
TRAVEL & RECREATIONInspired destinations near and far
FOOD & DRINKA guide to the best and brightest on the culinary scene
SOCIAL SCENESnapshots from the latest galas and VIP events
LOOK WHO’S TALKINGA quick take with a local notable
OUR COMMUNITY ON THE GO
653,000+ENGAGEDNEWSLETTERSUBSCRIBERSACROSS THE COUNTRY
882,000+FOLLOWERSON SOCIAL CHANNELSACROSS THE COUNTRY
Connection to our community requires access. We’re everywhere they are. On every platform.
UPDATED 1.31.18
EVENTS DIVISION 22 MARKETS
MODERN LUXURY EVENTS DIVISION is a full-service experiential programming and event department.
Our events division is incomparable. With marketing specialists based in each and every city we are your local liaisons, conversant in the culture within.
WE PROVIDE:
• Consultative services and insights, from venue sourcing to consumer research and behavioral insights specific to each market
• Immersive brand ambassador programming, inclusive of casting, to align with your brand DNA
• Full-service event concept development and execution
50+MARKETERS
22 CITIES
MORE THAN
2,400 EVENTS IN 2017
DESIGN STUDIO CUSTOM CONTENTMODERN LUXURY DESIGN STUDIO is a full-service design studio with a luxury sensibility, made up of experienced creatives and brand strategists.
We partner with your brand to develop creative solutions that reinforce your message and engage our community across all platforms.
WE PROVIDE:
• Custom content on a local level across all platforms
• A stable of locally-based creative professionals
• Designers who work on all platforms including print, digital, video and more
• Copywriters who embody the brand’s voice
• Brand strategists who will work with you to uncover your goals and help achieve them
PLATFORMS: • Print and tablet • Digital and video • Emails • Social media channels
FOR THESE WOMEN,
SITTING QUIETLY ON
THE SIDELINES IS JUST
NOT THEIR STYLE. WHAT
IS THEIR STYLE? EMPOWERING
OTHER WOMEN TO LIVE BIG—
AND MAKE SOME NOISE.
GRACE BYERSHer TV character, Anika Calhoun on the Fox hit Empire, may be fi ercely self-centered and calculating, but in real life actress Grace Byers is fi erce when it comes to advocacy for the deaf community and anti-bullying. The Cayman Islands native and newlywed (she married her co-star Trai Byers) has deaf parents and experienced her share of bullying in earlier years.
“Both have impacted me in tremendous ways,” she explains. “I’m thrilled to positively aid and increase awareness of both communities.” Her inspiration: her mother, a single, deaf, black woman who raised Byers and her sister with “exorbitant amounts of perseverance, love, bravery, tenacity, spirituality, integrity, and the most strength I have ever seen,” she says. “I’ve seen her defy insurmountable odds.”
Byers herself came up against tough odds (including two serious car crashes). While growing up, she couldn’t visualize how a girl from the Islands could pursue a full-time acting career. But once accepted into the M.F.A. acting program at the University of California Irvine, a showcase took her from LA to NYC where several theater productions, short fi lms and national commercials led her to Chicago—and her TV debut as Anika Calhoun. She can identify with Empire’s Calhoun because, “we’re both educated, indomitable women of color who know what we want and have the audacity and ambition to get it.” She even shares her effortlessly sexy style, confessing to raiding Anika’s closet for the most epic statement pieces.
When she isn’t burning up the small screen, or supporting the causes she believes in, you’ll fi nd Byers fi nishing up her fi rst book, an illustrated self-love narrative for children that has been in the works for two years.
Her advice to others: keep going. Perseverance is key. “Work hard, hone your craft, have faith, always be prepared and commit to a positive attitude. Everything else will come in the time it is supposed to.“
Grace, seen here making some noise in a Solace London “Amelle” sleeveless draped crepe sheath dress, $610; Christian Louboutin “Follies” spike 100mm red sole pump, $1,295; Vita Fede “Mini Titan” double pearl earrings, $325. All available at Neiman Marcus Beverly Hills, 9700 Wilshire Blvd; 310.550.5900.
M A K E S O M E N O I S E O F YO U R O W N W I T H NEIMAN MARCUS. FIND THESE LOOKS AND MORE IN CUSP AT NEIMAN MARCUS BEVERLY HILLS. LEARN MORE ABOUT OUR LA NOISEMAKERS BY FOLLOWING US AT #NMMAKESOMENOISE
#MAKESOMENOISE PRESENTED BY NEIMAN MARCUS + AMERICAN EXPRESS
PH
OTO
: ST
EVEN
SIM
KO
FAST FORWARD A SPECIAL PROMOTION PRESENTED BY PORSCHE FAST FORWARD A SPECIAL PROMOTION PRESENTED BY PORSCHE
FAST FORWARDDRIVING DISRUPTION IN A NEW AGE
For some 69 years, Porsche has questioned the status quo in the automotive industry. Whether it’s their iconic 1948 Porsche 356, whose shape inspires today’s 911 Carrera, or the advanced 918 Spyder supercar, Porsche has always created vehicles that inspire passion and fuel innovation. The newest Porsche vehicle, coming this spring, is a disruptor in an industry that’s often more focused on the final destination than the experience of the journey. It is in this journey where the Panamera truly delivers with an unparalleled driving experience that’s second to none.
In typical Porsche fashion, the Panamera is available in a number of
different performance levels, each more aggressive than the last. For most, the 330 horsepower Panamera with its turbocharged V6 engine will prove more than satisfying, running from zero to 60 mph in a spine-tingling 5.2 seconds with the optional Sports Chrono package. But, if that’s not fast enough for your performance tastes, then surely the Panamera 4S will suffice, with its 440 horsepower, 2.9-liter twin-turbocharged V6, which sprints from zero to 60 mph in just 4.0 seconds.
Still not enough, you say? Not to worry. The Panamera Turbo is your ride with its twin-turbocharged V8, producing 550 horsepower, which propels this super sedan from zero to 60 mph in only 3.4 seconds. For
those who value the stealth silence and sustainable mobility of a hybrid, the Panamera E-Hybrid is for you. It is enough to impress performance purists with a 4.4 second dash from zero to 60 mph.
No matter which Panamera you choose, Porsche designers have created a game-changing interior space that makes the journey feel as liberating as the destination. In fact, Porsche gave designers the freedom to create a space that’s totally unique from almost every other four-door on the road. For example, if you choose, you can equip your Panamera with twin rear bucket seats, offering private jet-inspired accommodations perfect for those occasions when you want to kick back and let someone else do the driving. Those two lucky rear-seat passengers can also be coddled with heated, ventilated, and power-adjustable seats, ideal thrones from which to enjoy the optional Porsche Rear Seat Entertainment system with its high-def, 10-inch seatback displays.
Up front, the Panamera is just as inviting, putting the driver first with a fullsuite of advanced controls inspired by the Porsche 918 Spyder supercar. Front and center is the signature Porsche analog tachometer, flanked by two 7-inch, fully customizable thin film transistor (TFT) screens that allow drivers the ability to fully customize what vehicle and infotainment data is displayed. To the right of the instrument cluster is a dazzling 12.3-inch touchscreen display, which makes mobile phone connectivity, navigation inputs, and audio selections simple and straightforward. From here, a capacitive touchscreen surface flows down the center stack, putting a variety of touch-sensitive climate and vehicle dynamics controls within easy reach of the driver. There is even an app, allowing you to track the location of your Panamera or send destinations to your vehicle from your wrist.
On the road or the racetrack, the Panamera feels incredibly nimble with performance chops to shame most two-door sports cars. A new Porsche Dynamic Chassis Control (PDCC Sport) system maximizes the vehicle’s agility based on its 3D directional sensors. A driving mode switch on the steering wheel allows you to dial in your preferred driving experience, from Normal to Sport Plus, while a Sport Response button instantly sends maximum power to the wheels for 20 seconds, especially ideal for freeway on-ramps or just for grins.
The greatest thrill of the Panamera is experiencing all of this performance technology on a racetrack. Recognizing this, Porsche offers customers a New Vehicle Delivery Program at the Porsche Experience Center locations. This innovative, no-cost program includes a VIP tour of the Porsche Experience Center, a new-vehicle orientation, and the highlight: an exhilarating 90-minute experience behind the wheel of a Porsche on its driver development track. Put your racing shoes on—coming spring 2017, the new Porsche Panamera available at your local authorized Porsche dealer.
THE NEW PORSCHE PANAMERABase price: $85,000 – $160,000Transmission: 8-Speed PDKHorsepower: 330 - 550 hpTorque: 331 - 567 lb.-ft.Maximum cargo capacity: 46 cu. ft.Fuel tank: 21.1 gal.Weight: 4,960 lbs.0 - 60 mph: 5.4 - 3.4 secondsTop Track Speed: 162 - 190 mph
FAB FEATURES:
Sport Response button on steering wheel
Adaptive cruise control
Burmester 3D high-end Surround Sound
THE NEW PORSCHE PANAMERAShaking up the automotive industry’s traditional notion of a four-door sedan.
Big Ideas in Small BusinessThese successful entrepreneurs not only dreamed about a bright future—
they ran headfirst towards it—fueled by optimism, innovative thinking and some guiding principles: Work to Your Strengths. Know Where You’re Going. Show Appreciation.
Who knew that the ban of a basket-ball shoe could actually propel it to success? That’s what happened to identical twins Adam and Ryan Goldston in 2010. Their Concept 1 shoe was banned from professional play for the simple reason it enabled the wearer to jump higher. And, in true “no-publicity-is- bad-publicity” form, the Goldston’s company, Athletic Propulsion Labs, took off.
It’s no coincidence though. Working to their strengths, the brothers started APL out of their USC dorm room in 2009 where they were recruited to play basketball. The proprietary Load N’ Launch tech-nology they developed was the result of Adam wanting better hops. APL has been playing over the rim ever since, creating a category for athletic footwear “at the intersec-tion of performance and style,” Ryan says. “Our goal has always been to create a collection you can wear seamlessly throughout the day.” The Concept 1 isn’t even APL’s
best-selling shoe. The TechLoom Pro and the TechLoom Phantom, made from performance textiles with an outsole inspired by the shape of a feather, carry that distinction. The company has collections for men and women.
The boys have taken a page out of their father’s playbook: he too was a sneaker development guru for two major brands. But they take none of it for granted. They show appreciation by giving back—the company supports the Women’s Cancer Fund in tribute to their be-loved grandmother.
Now APL is working on expanding outside the states. They know where they are going, unapologetically striving to redefine the fashion and performance categories globally. Says Adam: “Our favorite mantra is one our dad taught us years ago and the one we live by today—ask for forgiveness, not permission.” As for that infamous ban, it still stands.athleticpropulsionlabs.com
Leap of FaithATHLETIC PROPULSION LABS
Posh PupsMAX-BONE
Max-Bone owner Parisa Fowles-Pazdro says she may have named her company after her husband, but inspiration for opening her luxury business came in the form of four legs, coarse fur, and unconditional love—her beloved English Bulldog, Macintosh. “He means the world to me. He makes me happy every day.”
With a luxury fashion and interior background, Swedish-born Fowles-Pazdro knew where she was going when she set out to duplicate the simple-chic fashion she prefers for MacIntosh. Fowles-Pazdro designs everything, chooses the fabrics, and maintains a close relationship with manufacturers to get the quality she wants. “Everything is designed for practical reasons: our hoodies, like the best-selling Harbor Hoodie, keep dogs warm, but also stop pet hair from going everywhere. And our bow ties can be used as collars.” Cat lovers, don’t despair: there is fashion for kitty here, too.
This first stand-alone luxury dog line and its stores feel more like a high-end fashion retailer. As cus-tomers shop the latest styles for Fido at Max-Bone, they can also enjoy champagne. “While most pet stores feel unwelcoming and might even smell bad, ours feature luxury materials—marble, stone and wood-work,” Fowles-Pazdro says, adding that pups shopping with their owners are given organic treats. “We love dogs more than humans,” she jokes.
Expansion is happening quickly for Max-Bone. In addition to its global online business, there are currently two retail spaces in prime locations, and, after a successful pop-up in Malibu last year, a third store will open in Pacific Palisades, then onto San Francisco. And, thanks to global word-of-mouth, there are now 200 boutiques around the world selling the Max-Bone catalogue. The end goal? Fowles-Pazdro is serious when she says, “A Max-Bone in every city!”
max-bone.com
Good sports, Adam and Ryan Goldston, founders of Athletic Propulsion Labs and
the best-selling TechLoom Pro.
Max-bone founder Parisa Fowles-Pazdro and her four-legged friends in designer duds.
Small Business. Big Opportunity. Bright Future.
presented by
AP
L p
hoto
s co
urte
sy o
f Ath
leti
c P
rop
ulsi
on L
abs.
Max
-bon
e p
hoto
s by
And
y S
tora
lek
for f
urto
grap
hs.
S P E C I A L P R O M OT I O N
To shop these styles and more, visit www.simongjewelry.com/fine-jewelry
1. LOBES OF LUXURYIf you’ve followed me for a while, you know I especially love oversized earrings. They’re the perfect way to elevate an outfit and make a bold statement. Tassels were big in 2016, but this year’s runways show us that oversized earrings will be all about the ‘art’ of the design.
1. 18k white gold earrings are set with .71 ctw of white diamonds with pink diamond accents MSRP: $3,080 2. 18k rose gold loop midi ring with .17 ctw white diamondsMSRP: $1,210
3. 18k yellow gold with with 11.71 ct pink tourmaline and 1.04 ctw white diamonds MSRP: $20,130
4. 18k white gold ear climbers set with .62 ctw of white diamondsMSRP: $2,750
5. 18k white and rose gold, 2.20 ctw white diamonds MSRP: $6,600
STYLE THAT SPARKLES
Style provocateur, Brighton Keller of the blog, Brighton The Day, partnered with Simon G. Jewelry to share her favorite spring jewelry trends. Here, she gives us the inside scoop
on what to wear and what to wish for this season.
2. ROSY OUTLOOKIt’s the ultimate mix master! Rose Gold
blends perfectly with other metals because it acts as a buffer between silver and traditional
gold. This popular, trend-right shade has a delicate and ultra-feminine look, lending
itself to the refined, intricately designed pieces we can expect to see a lot of this spring.
5. ALL IN THE MIXMixing metals, an interior design mainstay, is now on-trend in fashion with rose gold playing a central role. With rings especially, it’s less about matching, and more about surprising. Layering diverse colors, textures, finishes and sizes (large with more delicate shapes) adds richer, more interesting style.
4. CUFF ‘EMBelieve it or not, ear “cuffs” have been around since the Fifties and Sixties, but now more elaborate jeweled crawlers,
first resurfacing in quaint form two years ago, are glamming it up ALL over the
runways in bolder, more statement-making designs than ever before.
3. L IGHT BR IGHTSIntense shade pairings are having a field day this spring. Yellow shows its perpetually happy face, especially when paired with attention-grabbing turquoise or in-the-spotlight hot pink. The latter combo, perfect with rose gold jewelry, creates a bold, festive contrast.
Phot
ogra
ph b
y: V
anes
sa C
have
z
Angeleno
75,000 RATE BASE
262,500 TOTAL AUDIENCE
10X FREQUENCY
Aspen Magazine The AtlantanREADER PROFILE MALE/FEMALE ...........................43/57% AVERAGE AGE .................................. 49 MARRIED/PARTNERED ......................67%
AFFLUENT (AVG) HOUSEHOLD INCOME ...........$604,860 HOUSEHOLD NET WORTH ...$2,324,400 VALUE/PRINCIPAL RESIDENCE ...$1,582,390 OWN PRINCIPAL RESIDENCE ..............81%
EDUCATED & INFLUENTIAL COLLEGE GRADUATE ......................91% POST-GRADUATE DEGREE ................48% PROFESSIONAL/MANAGERIAL .........92% ATTENDED CHARITY EVENT (PAST 12 MOS) ....76% TOOK ACTIVE ROLE IN CIVIC, SOCIAL OR POLITICAL ISSUE (PAST 12 MOS)...............59%
HIGHLY ENGAGED READERS PER COPY .......................... 3.5 AVG. TIME SPENT WITH ISSUE ... 52 MIN. READ 3+ OUT OF 4 ISSUES .............59%
DISTRIBUTION DIRECT RESIDENTIAL MAIL ................ 38% CONTROLLED COMMERCIAL ........... 35% LUXURY HOTELS ............................... 23% NEWSSTAND SALES ..........................1% EVENTS ............................................ 3%
OUR COMMUNITY CITY BY CITY
SOURCE: 2015 IPSOS MODERN LUXURY READER STUDY, BASE: HHI $100K+ / ALL MODERN LUXURY TITLES ARE AAM AUDITED OR AAM AUDITED RATE BASE PENDING 2019
25,000 RATE BASE
55,000 TOTAL AUDIENCE
4X FREQUENCY
READER PROFILE MALE/FEMALE ........................47%/53% AVERAGE AGE .................................. 47 MARRIED/PARTNERED ......................72%
AFFLUENT (AVG) HOUSEHOLD INCOME ...........$450,690 HOUSEHOLD NET WORTH ... $2,638,390
EDUCATED & INFLUENTIAL COLLEGE GRADUATE ......................92% POST-GRADUATE DEGREE ................47% PROFESSIONAL/MANAGERIAL .........91% ATTENDED CHARITY EVENT (PAST 12 MOS) ... 89% TOOK ACTIVE ROLE IN CIVIC, SOCIAL OR POLITICAL ISSUE (PAST 12 MOS)...............58%
HIGHLY ENGAGED READERS PER COPY .......................... 2.2 AVG. TIME SPENT WITH ISSUE ... 57 MIN. READ 3+ OUT OF 4 ISSUES .............75%
DISTRIBUTION DIRECT RESIDENTIAL MAIL .................36% CONTROLLED COMMERCIAL ............31% LUXURY HOTELS ............................... 20% NEWSSTAND SALES ......................... 4% EVENTS .......................................... 10%
READER PROFILE MALE/FEMALE ........................ 41%/59% AVERAGE AGE .................................. 47 MARRIED/PARTNERED ......................72%
AFFLUENT (AVG) HOUSEHOLD INCOME ........... $389,540 HOUSEHOLD NET WORTH ....$2,213,920 VALUE/PRINCIPAL RESIDENCE .....$1,102,810 OWN PRINCIPAL RESIDENCE ............. 84%
EDUCATED & INFLUENTIAL COLLEGE GRADUATE ......................90% POST-GRADUATE DEGREE ................37% PROFESSIONAL/MANAGERIAL .........89% ATTENDED CHARITY EVENT (PAST 12 MOS) ....86% TOOK ACTIVE ROLE IN CIVIC, SOCIAL OR POLITICAL ISSUE (PAST 12 MOS)...............55%
HIGHLY ENGAGED READERS PER COPY .......................... 3.3 AVG. TIME SPENT WITH ISSUE ... 55 MIN. READ 3+ OUT OF 4 ISSUES .............77%
DISTRIBUTION DIRECT RESIDENTIAL MAIL ................ 44% CONTROLLED COMMERCIAL ........... 33% LUXURY HOTELS ................................18% NEWSSTAND SALES ........................<1% EVENTS ............................................ 4%
50,000 RATE BASE
165,000 TOTAL AUDIENCE
10X FREQUENCY
UPDATED 1.31.18
Beach (THE HAMPTONS)
30,000 RATE BASE
108,000 TOTAL AUDIENCE
6X FREQUENCY
READER PROFILE MALE/FEMALE .......................... 40/60% AVERAGE AGE .................................. 48 MARRIED/PARTNERED ......................63%
AFFLUENT (AVG) HOUSEHOLD INCOME ............$519,960 HOUSEHOLD NET WORTH ....$2,531,910 VALUE/PRINCIPAL RESIDENCE .....$1,321,020 OWN PRINCIPAL RESIDENCE ............. 77%
EDUCATED & INFLUENTIAL COLLEGE GRADUATE ......................93% POST-GRADUATE DEGREE ................51% PROFESSIONAL/MANAGERIAL .........91% ATTENDED CHARITY EVENT (PAST 12 MOS) ...88% TOOK ACTIVE ROLE IN CIVIC, SOCIAL OR POLITICAL ISSUE (PAST 12 MOS)...............54%
HIGHLY ENGAGED READERS PER COPY .......................... 3.6 AVG. TIME SPENT WITH ISSUE ... 50 MIN. READ 3+ OUT OF 4 ISSUES .............63%
DISTRIBUTION DIRECT RESIDENTIAL MAIL .................41% CONTROLLED COMMERCIAL ........... 50% LUXURY HOTELS ................................. 3% NEWSSTAND SALES ..........................1% EVENTS ............................................ 4%
745 B
OYLS
TON
STR
EET,
SU
ITE 4
01, B
OSTO
N, M
A 0
2116
Women of Style
5 Boston Trendsetters
You Need To Know
Plus
ElizabethOlsen
The Wind RiverStar’s Me-Moment
Kick-Start the Season With Rooftop Revelry, Penthouse
Aspirations & Must-See Theatre!M O D E R N L U X U RY. C O M
FALL FASHION / WOM
EN OF STYLE / ELIZABETH OLSEN FA
LL 20
17
MO
DE
RN
LUX
UR
Y.CO
M
CSBoston Common†
OUR COMMUNITY CITY BY CITY
75,000 RATE BASE
DELIVERED 8.1% ABOVE RATE BASE*
270,000 TOTAL AUDIENCE
10X FREQUENCY
50,000 RATE BASE
165,000 TOTAL AUDIENCE
10X FREQUENCY
READER PROFILE MALE/FEMALE ...........................41/59% AVERAGE AGE .................................. 45 MARRIED/PARTNERED ......................76%
AFFLUENT (AVG) HOUSEHOLD INCOME ........... $367,280 HOUSEHOLD NET WORTH ... $1,664,350 VALUE/PRINCIPAL RESIDENCE .......$791,670 OWN PRINCIPAL RESIDENCE ............. 88%
EDUCATED & INFLUENTIAL COLLEGE GRADUATE ......................93% POST-GRADUATE DEGREE ................37% PROFESSIONAL/MANAGERIAL .........81% ATTENDED CHARITY EVENT (PAST 12 MOS) ...82% TOOK ACTIVE ROLE IN CIVIC, SOCIAL OR POLITICAL ISSUE (PAST 12 MOS)...............62%
HIGHLY ENGAGED READERS PER COPY .......................... 3.6 AVG. TIME SPENT WITH ISSUE ... 65 MIN. READ 3+ OUT OF 4 ISSUES .............78%
DISTRIBUTION DIRECT RESIDENTIAL MAIL ................ 29% CONTROLLED COMMERCIAL ........... 46% LUXURY HOTELS ................................21% NEWSSTAND SALES ........................<1% EVENTS ............................................ 3%
READER PROFILE MALE/FEMALE ........................ 49%/51% AVERAGE AGE ................................42.1
HOUSEHOLD INCOME $200,000+ ................................... 99% $250,000+ ................................... 59%
LIQUID ASSETS $1 MILLION+ ................................ 99% $2 MILLION+ ..................................61%
READER LIFESTYLE & BUYING POWERCOMPARED TO THE GENERAL POPULATION, BOSTON COMMON READERS ARE:
• 3X MORE LIKELY TO DRIVE A LUXURY EXOTIC
OR LUXURY PRESTIGE VEHICLE
• 23% MORE LIKELY TO HAVE PURCHASED
HIGH-END WATCHES IN THE PAST YEAR
• 24% MORE LIKELY TO OWN FOUR OR MORE
VEHICLES
DISTRIBUTION CONTROLLED COMMERCIAL ........... 43% DIRECT RESIDENTIAL MAIL .................26% LUXURY HOTELS ................................18% EVENTS ...........................................13%
SOURCE: 2015 IPSOS MODERN LUXURY READER STUDY, BASE: HHI $100K+ / ALL MODERN LUXURY TITLES ARE AAM AUDITED OR AAM AUDITED RATE BASE PENDING 2019†SOURCE: CLARITAS SEGMENTATION & MARKET SOLUTIONS AND 2016 PRIZM.
UPDATED 1.31.18
Houston Magazine
50,000 RATE BASE
160,000 TOTAL AUDIENCE
10X FREQUENCY
READER PROFILE MALE/FEMALE ...........................41/59% AVERAGE AGE .................................. 47 MARRIED/PARTNERED ......................72%
AFFLUENT (AVG) HOUSEHOLD INCOME ........... $389,540 HOUSEHOLD NET WORTH ....$2,213,920 VALUE/PRINCIPAL RESIDENCE .....$1,102,810 OWN PRINCIPAL RESIDENCE ............. 84%
EDUCATED & INFLUENTIAL COLLEGE GRADUATE ......................90% POST-GRADUATE DEGREE ................37% PROFESSIONAL/MANAGERIAL .........89% ATTENDED CHARITY EVENT (PAST 12 MOS) ...85% TOOK ACTIVE ROLE IN CIVIC, SOCIAL OR POLITICAL ISSUE (PAST 12 MOS)...............70%
HIGHLY ENGAGED READERS PER COPY .......................... 3.2 AVG. TIME SPENT WITH ISSUE ... 51 MIN. READ 3+ OUT OF 4 ISSUES .............82%
DISTRIBUTION DIRECT RESIDENTIAL MAIL ................ 42% CONTROLLED COMMERCIAL ........... 43% LUXURY HOTELS ............................... 10% NEWSSTAND SALES ........................<1% EVENTS ............................................ 5%
DC MagazineREADER PROFILE MALE/FEMALE ...........................41/59% AVERAGE AGE .................................. 42 MARRIED/PARTNERED ......................75%
AFFLUENT (AVG) HOUSEHOLD INCOME ........... $289,040 HOUSEHOLD NET WORTH .... $1,752,160 VALUE/PRINCIPAL RESIDENCE ....... $853,170 OWN PRINCIPAL RESIDENCE ............. 86%
EDUCATED & INFLUENTIAL COLLEGE GRADUATE ......................90% POST-GRADUATE DEGREE ................47% PROFESSIONAL/MANAGERIAL .........92% ATTENDED CHARITY EVENT (PAST 12 MOS) ...77% TOOK ACTIVE ROLE IN CIVIC, SOCIAL OR POLITICAL ISSUE (PAST 12 MOS)...............56%
HIGHLY ENGAGED READERS PER COPY .......................... 4.2 AVG. TIME SPENT WITH ISSUE ... 48 MIN. READ 3+ OUT OF 4 ISSUES .............63%
DISTRIBUTION DIRECT RESIDENTIAL MAIL .................41% CONTROLLED COMMERCIAL ........... 35% LUXURY HOTELS ................................19% NEWSSTAND SALES ........................<1% EVENTS ............................................ 5%
50,000 RATE BASE
DELIVERED 9.9% ABOVE RATE BASE*
210,000 TOTAL AUDIENCE
10X FREQUENCY
M O D E R N L U X U RY. C O M
MARCH 2017 $5.95
MA
NH
ATTA
N
40
FU
LTO
N S
T.,
11
TH F
LOO
R,
NEW
YO
RK
, N
Y 1
00
38 SPRING
FASHION & BEAUTY
BAGS BONANZA / ROYAL GARMENTS FOR MODERN TIMES / MUST-HAVES FOR
THE SEASON / MAC’S LATEST COLLABS / TIPS FROM LOCAL
TASTEMAKERS & MORE
REWRITES THE RULES ON
BEING A STAR
CollinsLily
Manhattan Magazine
OUR COMMUNITY CITY BY CITY
SOURCE: 2015 IPSOS MODERN LUXURY READER STUDY, BASE: HHI $100K+ / ALL MODERN LUXURY TITLES ARE AAM AUDITED OR AAM AUDITED RATE BASE PENDING 2019
READER PROFILE MALE/FEMALE ........................43%/57% AVERAGE AGE .................................. 46 MARRIED/PARTNERED ...................... 61%
AFFLUENT (AVG) HOUSEHOLD INCOME ........... $589,770 HOUSEHOLD NET WORTH ... $2,336,540 VALUE/PRINCIPAL RESIDENCE ..... $1,217,740 OWN PRINCIPAL RESIDENCE ............. 70%
EDUCATED & INFLUENTIAL COLLEGE GRADUATE ......................93% POST-GRADUATE DEGREE ................50% PROFESSIONAL/MANAGERIAL .........89% ATTENDED CHARITY EVENT (PAST 12 MOS) ....86% TOOK ACTIVE ROLE IN CIVIC, SOCIAL OR POLITICAL ISSUE (PAST 12 MOS)...............52%
HIGHLY ENGAGED READERS PER COPY .......................... 3.6 AVG. TIME SPENT WITH ISSUE ... 52 MIN. READ 3+ OUT OF 4 ISSUES .............64%
DISTRIBUTION DIRECT RESIDENTIAL MAIL ................ 50% CONTROLLED COMMERCIAL ........... 23% LUXURY HOTELS ............................... 22% NEWSSTAND SALES ..........................1% EVENTS ............................................ 4%
60,000 RATE BASE
216,000 TOTAL AUDIENCE
8X FREQUENCY
Get Swept Away by the Season’s Chicest Looks
Architecture, Interiors, Dining & More in 4 Fabulous Cities
& Design IssueFALL FASHION
SCOTTISH STARLET KAREN GILLAN AT MAUI FILM FESTIVAL
GRAMMY WINNER KALANI PE‘A
Honor Roll
SEPTEMBER/OCTOBER 2017
M O D E R N L U X U RY. C O M
Miami Magazine
50,000 RATE BASE
210,000 TOTAL AUDIENCE
10X FREQUENCY
Modern Luxury Dallas
Modern Luxury Hawaii
READER PROFILE MALE/FEMALE .......................... 50/50% AVERAGE AGE .................................. 46 MARRIED/PARTNERED ......................71%
AFFLUENT (AVG) HOUSEHOLD INCOME ...........$303,650 HOUSEHOLD NET WORTH ....$1,574,320 VALUE/PRINCIPAL RESIDENCE .......$789,770 OWN PRINCIPAL RESIDENCE ............. 92%
EDUCATED & INFLUENTIAL COLLEGE GRADUATE ......................85% POST-GRADUATE DEGREE ................29% PROFESSIONAL/MANAGERIAL .........87% ATTENDED CHARITY EVENT (PAST 12 MOS) ...65% TOOK ACTIVE ROLE IN CIVIC, SOCIAL OR POLITICAL ISSUE (PAST 12 MOS)...............46%
HIGHLY ENGAGED READERS PER COPY .......................... 4.2 AVG. TIME SPENT WITH ISSUE ... 66 MIN. READ 3+ OUT OF 4 ISSUES .............67%
DISTRIBUTION DIRECT RESIDENTIAL MAIL ................ 45% CONTROLLED COMMERCIAL ........... 23% LUXURY HOTELS ............................... 22% NEWSSTAND SALES ........................<1% EVENTS .......................................... 10%
50,000 RATE BASE
195,000 TOTAL AUDIENCE
10X FREQUENCY
READER PROFILE MALE/FEMALE ...........................41/59% AVERAGE AGE .................................. 48 MARRIED/PARTNERED ......................86%
AFFLUENT (AVG) HOUSEHOLD INCOME ........... $471,220 HOUSEHOLD NET WORTH ...$2,540,440 VALUE/PRINCIPAL RESIDENCE .......$859,760 OWN PRINCIPAL RESIDENCE ............. 95%
EDUCATED & INFLUENTIAL COLLEGE GRADUATE ......................84% POST-GRADUATE DEGREE ................23% PROFESSIONAL/MANAGERIAL .........86% ATTENDED CHARITY EVENT (PAST 12 MOS) ....81% TOOK ACTIVE ROLE IN CIVIC, SOCIAL OR POLITICAL ISSUE (PAST 12 MOS)............... 51%
HIGHLY ENGAGED READERS PER COPY .......................... 3.9 AVG. TIME SPENT WITH ISSUE ... 54 MIN. READ 3+ OUT OF 4 ISSUES .............67%
DISTRIBUTION DIRECT RESIDENTIAL MAIL ................ 47% CONTROLLED COMMERCIAL ........... 27% LUXURY HOTELS ................................17% NEWSSTAND SALES ........................<1% EVENTS ............................................ 9%
READER PROFILE MALE/FEMALE ...........................41/59% AVERAGE AGE .................................. 49 MARRIED/PARTNERED ......................75%
AFFLUENT (AVG) HOUSEHOLD INCOME ........... $431,250 HOUSEHOLD NET WORTH ....$2,398,150 VALUE/PRINCIPAL RESIDENCE .... $1,190,000 OWN PRINCIPAL RESIDENCE ............. 78%
EDUCATED & INFLUENTIAL COLLEGE GRADUATE ......................84% POST-GRADUATE DEGREE ................22% PROFESSIONAL/MANAGERIAL .........93% ATTENDED CHARITY EVENT (PAST 12 MOS) ....84% TOOK ACTIVE ROLE IN CIVIC, SOCIAL OR POLITICAL ISSUE (PAST 12 MOS)............... 41%
HIGHLY ENGAGED READERS PER COPY .......................... 3.3 AVG. TIME SPENT WITH ISSUE ... 58 MIN. READ 3+ OUT OF 4 ISSUES .............72%
DISTRIBUTION DIRECT RESIDENTIAL MAIL ................ 50% CONTROLLED COMMERCIAL ........... 10% LUXURY HOTELS ............................... 37% NEWSSTAND SALES ........................<1% EVENTS ............................................ 3%
50,000 RATE BASE
165,000 TOTAL AUDIENCE
5X FREQUENCY
UPDATED 1.31.18
Modern Luxury Orange County
40,000 RATE BASE
144,000 TOTAL AUDIENCE
10X FREQUENCY
READER PROFILE MALE/FEMALE ...........................41/59% AVERAGE AGE .................................. 48 MARRIED/PARTNERED ......................71%
AFFLUENT (AVG) HOUSEHOLD INCOME ...........$590,440 HOUSEHOLD NET WORTH ....$3,461,960 VALUE/PRINCIPAL RESIDENCE .... $1,399,040 OWN PRINCIPAL RESIDENCE ..............76%
EDUCATED & INFLUENTIAL COLLEGE GRADUATE ......................94% POST-GRADUATE DEGREE ................24% PROFESSIONAL/MANAGERIAL .........92% ATTENDED CHARITY EVENT (PAST 12 MOS) ...85% TOOK ACTIVE ROLE IN CIVIC, SOCIAL OR POLITICAL ISSUE (PAST 12 MOS)............... 41%
HIGHLY ENGAGED READERS PER COPY .......................... 3.6 AVG. TIME SPENT WITH ISSUE ... 53 MIN. READ 3+ OUT OF 4 ISSUES .............76%
DISTRIBUTION DIRECT RESIDENTIAL MAIL ................ 53% CONTROLLED COMMERCIAL ........... 22% LUXURY HOTELS ................................18% NEWSSTAND SALES ........................<1% EVENTS ............................................ 6%
OUR COMMUNITY CITY BY CITY
SOURCE: 2015 IPSOS MODERN LUXURY READER STUDY, BASE: HHI $100K+ / ALL MODERN LUXURY TITLES ARE AAM AUDITED OR AAM AUDITED RATE BASE PENDING 2019
35,000 RATE BASE
154,000 TOTAL AUDIENCE
10X FREQUENCY
READER PROFILE MALE/FEMALE ...........................41/59% AVERAGE AGE .................................. 47 MARRIED/PARTNERED ......................72%
AFFLUENT (AVG) HOUSEHOLD INCOME ........... $389,540 HOUSEHOLD NET WORTH ....$2,213,920 VALUE/PRINCIPAL RESIDENCE .....$1,102,810 OWN PRINCIPAL RESIDENCE ............. 84%
EDUCATED & INFLUENTIAL COLLEGE GRADUATE ......................90% POST-GRADUATE DEGREE ................37% PROFESSIONAL/MANAGERIAL .........89% ATTENDED CHARITY EVENT (PAST 12 MOS) ...78% TOOK ACTIVE ROLE IN CIVIC, SOCIAL OR POLITICAL ISSUE (PAST 12 MOS)............... 51%
HIGHLY ENGAGED READERS PER COPY .......................... 4.4 AVG. TIME SPENT WITH ISSUE ... 49 MIN. READ 3+ OUT OF 4 ISSUES .............84%
DISTRIBUTION DIRECT RESIDENTIAL MAIL ................ 62% CONTROLLED COMMERCIAL ........... 10% LUXURY HOTELS ................................16% NEWSSTAND SALES ........................<1% EVENTS ...........................................11%
Modern Luxury San Diego
UPDATED 1.31.18
30,000 RATE BASE
111,000 TOTAL AUDIENCE
8X FREQUENCY
READER PROFILE MALE/FEMALE ...........................41/59% AVERAGE AGE .................................. 47 MARRIED/PARTNERED ......................72% AFFLUENT (AVG) HOUSEHOLD INCOME ........... $389,540 HOUSEHOLD NET WORTH ....$2,213,920 VALUE/PRINCIPAL RESIDENCE .....$1,102,810 OWN PRINCIPAL RESIDENCE ............. 84% EDUCATED & INFLUENTIAL COLLEGE GRADUATE ......................90% POST-GRADUATE DEGREE ................37% PROFESSIONAL/MANAGERIAL .........89% ATTENDED CHARITY EVENT (PAST 12 MOS) ...78% TOOK ACTIVE ROLE IN CIVIC, SOCIAL OR POLITICAL ISSUE (PAST 12 MOS)............... 51% HIGHLY ENGAGED READERS PER COPY .......................... 3.7 DISTRIBUTION DIRECT RESIDENTIAL MAIL ................ 62% CONTROLLED COMMERCIAL ........... 10% LUXURY HOTELS ................................16% NEWSSTAND SALES ........................<1% EVENTS ...........................................11%
Modern Luxury Palm Beach
OUR COMMUNITY CITY BY CITY
SOURCE: 2015 IPSOS MODERN LUXURY READER STUDY, BASE: HHI $100K+ / ALL MODERN LUXURY TITLES ARE AAM AUDITED OR AAM AUDITED RATE BASE PENDING 2019 UPDATED 1.31.18
Modern Luxury Scottsdale
30,000 RATE BASE
111,000 TOTAL AUDIENCE
8X FREQUENCY
READER PROFILE MALE/FEMALE ...........................41/59% AVERAGE AGE .................................. 46 MARRIED/PARTNERED ......................75%
AFFLUENT (AVG) HOUSEHOLD INCOME ........... $488,130 HOUSEHOLD NET WORTH ... $2,025,000 VALUE/PRINCIPAL RESIDENCE .....$1,154,410 OWN PRINCIPAL RESIDENCE ............. 85%
EDUCATED & INFLUENTIAL COLLEGE GRADUATE ......................95% POST-GRADUATE DEGREE ................35% PROFESSIONAL/MANAGERIAL .........89% ATTENDED CHARITY EVENT (PAST 12 MOS) ...75% TOOK ACTIVE ROLE IN CIVIC, SOCIAL OR POLITICAL ISSUE (PAST 12 MOS)...............65%
HIGHLY ENGAGED READERS PER COPY .......................... 3.7 AVG. TIME SPENT WITH ISSUE ... 56 MIN. READ 3+ OUT OF 4 ISSUES .............80%
DISTRIBUTION DIRECT RESIDENTIAL MAIL ................ 47% CONTROLLED COMMERCIAL ............26% LUXURY HOTELS ............................... 20% NEWSSTAND SALES ........................<1% EVENTS ............................................ 7%
30,000 RATE BASE
108,000 TOTAL AUDIENCE
5X FREQUENCY
READER PROFILE MALE/FEMALE ...........................37/63% AVERAGE AGE .................................. 45 MARRIED/PARTNERED ......................76%
AFFLUENT (AVG) HOUSEHOLD INCOME ........... $347,030 HOUSEHOLD NET WORTH ....$1,590,730 VALUE/PRINCIPAL RESIDENCE .......$809,860 OWN PRINCIPAL RESIDENCE ............. 89%
EDUCATED & INFLUENTIAL COLLEGE GRADUATE ......................93% POST-GRADUATE DEGREE ................38% PROFESSIONAL/MANAGERIAL .........84% ATTENDED CHARITY EVENT (PAST 12 MOS) ...85% TOOK ACTIVE ROLE IN CIVIC, SOCIAL OR POLITICAL ISSUE (PAST 12 MOS)................61%
HIGHLY ENGAGED READERS PER COPY .......................... 3.6 AVG. TIME SPENT WITH ISSUE ...64 MIN. READ 3+ OUT OF 4 ISSUES .............80%
DISTRIBUTION DIRECT RESIDENTIAL MAIL .................61% CONTROLLED COMMERCIAL ........... 32% LUXURY HOTELS ..................................1% NEWSSTAND SALES ........................<1% EVENTS ............................................ 6%
NS
READER PROFILE MALE/FEMALE ...........................46/54% AVERAGE AGE .................................. 47 MARRIED/PARTNERED ......................74%
AFFLUENT (AVG) HOUSEHOLD INCOME ........... $313,820 HOUSEHOLD NET WORTH ....$2,470,150 VALUE/PRINCIPAL RESIDENCE .....$1,408,910 OWN PRINCIPAL RESIDENCE ..............76%
EDUCATED & INFLUENTIAL COLLEGE GRADUATE ......................88% POST-GRADUATE DEGREE ................35% PROFESSIONAL/MANAGERIAL .........90% ATTENDED CHARITY EVENT (PAST 12 MOS) ... 68% TOOK ACTIVE ROLE IN CIVIC, SOCIAL OR POLITICAL ISSUE (PAST 12 MOS)...............54%
HIGHLY ENGAGED READERS PER COPY .......................... 3.6
DISTRIBUTION DIRECT RESIDENTIAL MAIL ................ 35% CONTROLLED COMMERCIAL ........... 35% LUXURY HOTELS ............................... 20% NEWSSTAND SALES ......................... 5% EVENTS ............................................ 5%
35,000 RATE BASE
108,000 TOTAL AUDIENCE
8X FREQUENCY
Modern Luxury Silicon Valley
OUR COMMUNITY CITY BY CITY
50,000 RATE BASE
165,000 TOTAL AUDIENCE
10X FREQUENCY
Philadelphia Style†
75,000 RATE BASE
DELIVERED 8.6% ABOVE RATE BASE*
300,000 TOTAL AUDIENCE
12X FREQUENCY
65,000 RATE BASE
234,000 TOTAL AUDIENCE
10X FREQUENCY
READER PROFILE MALE/FEMALE ...........................46/54% AVERAGE AGE .................................. 49 MARRIED/PARTNERED ......................74%
AFFLUENT (AVG) HOUSEHOLD INCOME ........... $313,820 HOUSEHOLD NET WORTH ....$2,470,150 VALUE/PRINCIPAL RESIDENCE .....$1,408,910 OWN PRINCIPAL RESIDENCE ..............76%
EDUCATED & INFLUENTIAL COLLEGE GRADUATE ......................88% POST-GRADUATE DEGREE ................35% PROFESSIONAL/MANAGERIAL .........90% ATTENDED CHARITY EVENT (PAST 12 MOS) ...68% TOOK ACTIVE ROLE IN CIVIC, SOCIAL OR POLITICAL ISSUE (PAST 12 MOS)...............54%
HIGHLY ENGAGED READERS PER COPY .......................... 4.0 AVG. TIME SPENT WITH ISSUE ... 65 MIN. READ 3+ OUT OF 4 ISSUES .............77%
DISTRIBUTION DIRECT RESIDENTIAL MAIL ................ 34% CONTROLLED COMMERCIAL ........... 34% LUXURY HOTELS ................................17% NEWSSTAND SALES ......................... 5% EVENTS .......................................... 10%
San Francisco Magazine Vegas Magazine†
SOURCE: 2015 IPSOS MODERN LUXURY READER STUDY, BASE: HHI $100K+ / ALL MODERN LUXURY TITLES ARE AAM AUDITED OR AAM AUDITED RATE BASE PENDING 2019 †SOURCE: CLARITAS SEGMENTATION & MARKET SOLUTIONS AND 2016 PRIZM.
READER PROFILE MALE/FEMALE ........................... 49/51% AVERAGE AGE ............................... 46.6 HOUSEHOLD INCOME $200,000+ ................................... 99% $250,000+ ................................... 73%
LIQUID ASSETS$750,000+ ................................... 99%$1 MILLION+ ................................. 92%$2 MILLION+ ................................. 58%
READER LIFESTYLE & BUYING POWERCOMPARED TO THE GENERAL POPULATION, PHILADELPHIA STYLE READERS ARE:
• 3X MORE LIKELY TO DRIVE A LUXURY PRESTIGE
OR LUXURY SPORT VEHICLE• 86% MORE LIKELY TO PURCHASE HIGH-END
WATCHES• 79% MORE LIKELY TO HAVE TRAVELED
ABROAD 10+ TIMES IN PAST 3 YEARS
DISTRIBUTION DIRECT RESIDENTIAL MAIL .................36% CONTROLLED COMMERCIAL ........... 32% LUXURY HOTELS ............................... 28% EVENTS ............................................ 3% LUXURY AIRLINE/CAR PLACEMENT ......1%
READER PROFILE MALE/FEMALE ........................... 49/51% AVERAGE AGE ............................... 43.2 HOUSEHOLD INCOME $200,000+ ................................... 99% $250,000+ ....................................71% LIQUID ASSETS$750,000+ ................................... 99%$1 MILLION+ ..................................91%$2 MILLION+ ................................. 33%
READER LIFESTYLE & BUYING POWERCOMPARED TO THE GENERAL POPULATION, VEGAS READERS ARE:
• 2X MORE LIKELY TO PURCHASE HIGH-END
WATCHES
• 2X MORE LIKELY TO OWN FOUR OR MORE
VEHICLES
• 4X AS LIKELY TO HAVE MADE 10+ BUSINESS
FLIGHTS IN THE PAST YEAR
• 6X MORE LIKELY TO DRIVE A LUXURY EXOTIC
VEHICLE
DISTRIBUTION LUXURY HOTELS ................................56% CONTROLLED COMMERCIAL ........... 23% DIRECT RESIDENTIAL MAIL ................ 20% SUBSCRIBERS/EVENTS .......................1%
UPDATED 1.31.18
OUR COMMUNITY MEN’S BOOK
READY FOR HIS CLOSE-UPNightlife Impresario Billy Dec Launches
a Film Company
AUTO & Entertainment
ISSUE
PLUSFITNESS THAT FEELS GOOD
OH, NATURAL! WINES TO DRINK NOWFRANK LLOYD WRIGHT TURNS 150
HOT WHEELS!The Latest � om Cadillac, Genesis, Porsche & More
M O D E R N L U X U RY. C O M
Men’s Book Chicago
50,000 RATE BASE
180,000 TOTAL AUDIENCE
4X FREQUENCY
DISTRIBUTION DIRECT RESIDENTIAL MAIL ................ 32% CONTROLLED COMMERCIAL ........... 58% EVENTS .......................................... 10%
READER PROFILE
MALE/FEMALE ............................ 92/8%
AVERAGE AGE .................................. 49
MARRIED/PARTNERED ......................72%
AFFLUENT (AVG)
HOUSEHOLD INCOME ...........$342,500
HOUSEHOLD NET WORTH .... $1,618,750
VALUE/PRINCIPAL RESIDENCE .......$638,590
OWN PRINCIPAL RESIDENCE ............. 92%
EDUCATED & INFLUENTIAL
COLLEGE GRADUATE ......................88%
POST-GRADUATE DEGREE ................44%
PROFESSIONAL/MANAGERIAL .........95%
ATTENDED CHARITY EVENT (PAST 12 MOS) ....74%
TOOK ACTIVE ROLE IN CIVIC, SOCIAL OR POLITICAL ISSUE (PAST 12 MOS)...............50%
HIGHLY ENGAGED READERS PER COPY ...... ATL 3.3 / CHI 3.6 AVG. TIME SPENT WITH ISSUE ....68MIN. READ 3+ OUT OF 4 ISSUES .............72%
SOURCE: 2015 IPSOS MODERN LUXURY READER STUDY, BASE: HHI $100K+ / ALL MODERN LUXURY TITLES ARE AAM AUDITED OR AAM AUDITED RATE BASE PENDING 2019 UPDATED 1.31.18
From “Yes” to Happily Ever After,
Modern Luxury Weddings inspires the
TRUE LUXURY CONSUMER as she embarks
on the spending spree of her lifetime, with the best
each city has to offer for the big day and beyond.
With publications from coast to coast,
Modern Luxury Weddings is the
ONLY COLLECTION OF LOCAL TITLES
THAT CATERS TO A LUXURY BRIDE.
SOURCE: 2015 MODERN LUXURY BRIDAL STUDY, BASE: HHI $100K+
89%HAVE/WILL SIGN UP FOR
A BRIDAL REGISTRY
83%BUY BASED ON QUALITY,
NOT PRICE
33AVERAGE AGE
$262,800AVERAGE HHI
OUR BRIDES-TO-BE
MORE THAN 1 in 3 PLAN TO WEAR
2+dressesAT THEIR
WEDDING/RECEPTION
Spend 4X THE NATIONAL AVERAGE ON A WEDDING DRESS
Wedding Venues / Event Planners / Bridal Salons Registered Brides / Premium Bridal Events
Jewelers / High-End Retailers
TARGETED DISTRIBUTION
UPDATED 1.31.18
OUR NATIONAL WEDDING PORTFOLIO
PHILADELPHIA
M O D E R N L U X U RY. C O M
cult ofpersonality
CUSTOMIZE YOUR WEDDING DAY WITH
AN INFUSION OF INDIVIDUAL STYLE
PlusYOUR DIRECT
DISPATCH FROM BRIDAL FASHION
WEEK, FRESH GREENERY-INSPIRED
TABLESCAPES & MORE
M O D E R N L U X U RY. C O M
Modern Luxury Weddings Atlanta
50,000 RATE BASE175,000 TOTAL AUDIENCE
2X FREQUENCY
BOSTON
M O D E R N L U X U RY. C O M
Modern Luxury Weddings California
100,000 RATE BASE360,000 TOTAL AUDIENCE
2X FREQUENCY
L A U N C H I N G I N 2 0 1 8
Modern Luxury Weddings Boston
30,000 RATE BASE102,000 TOTAL AUDIENCE*
2X FREQUENCY
Modern Luxury Weddings Washington
50,000 RATE BASE150,000 TOTAL AUDIENCE
2X FREQUENCY
Modern Luxury Weddings South Florida
& The Caribbean50,000 RATE BASE
240,000 TOTAL AUDIENCE2X FREQUENCY
Modern Luxury Weddings Chicago
50,000 RATE BASE175,000 TOTAL AUDIENCE
2X FREQUENCY
Modern Luxury Weddings Houston
50,000 RATE BASE175,000 TOTAL AUDIENCE
2X FREQUENCY
L A U N C H I N G I N 2 0 1 8
Modern Luxury Weddings Philadelphia
30,000 RATE BASE102,000 TOTAL AUDIENCE*
2X FREQUENCY
Modern Luxury Weddings Dallas
50,000 RATE BASE175,000 TOTAL AUDIENCE
2X FREQUENCY
FALL/WINTERON-SALE
JUNE 15AD CLOSE/MATERIALS DUE
MAY 1
SPRING/SUMMERON-SALE DEC 14
AD CLOSE/MATERIALS DUE NOV 1
EDITORIAL CALENDAR
ALL MODERN LUXURY TITLES ARE AAM AUDITED OR AAM AUDITED RATE BASE PENDING 2019 / *PUBLISHER’S ESTIMATE UPDATED 1.31.18
RAISING THE BARRE THE SEASON’S STUNNING
LOOKS TAKE CENTER STAGE
NAKED CAKES LOCAL BAKERIES DARE TO BARE THEIR TIERS
CROWN GLORY DAZZLING DIAMOND HEADPIECES
FIT FOR A PRINCESS BRIDE
Pure ROMANCE
M O D E R N L U X U RY. C O M
PlusSUNNY FORECAST:
YELLOW DECOR IS HOT!
GORGEOUS GOWNS FROM LOCAL DESIGN
DUO EDITH ÉLAN
6 STUNNING NORTH SHORE NUPTIALS
OF-THE-MOMENT PEAR-SHAPED
ENGAGEMENT RINGS MAKE A STYLISH
STATEMENT
FRESHCUT
M O D E R N L U X U RY. C O M BY THE PUBLISHERS OF NS MAGAZINE
Modern Luxury Weddings North Shore
30,000 RATE BASE108,000 TOTAL AUDIENCE
APRIL
ASPEN
ON THE COVERBeaded V-neck ballgown with cap sleeves, $5,200, by Danielle Caprese at kleinfeldbridal.comPhoto by James + Schulze
AMAZING GRACEREAL ASPEN WEDDINGS P. 146 BRIDAL GOWNS WITH POISE P. 154 PERFECTING THE FIRST DANCE P. 164
Modern Luxury Weddings Aspen
25,000 RATE BASE55,000 TOTAL AUDIENCE
MAY & DEC
Modern Luxury Weddings Scottsdale
30,000 RATE BASE111,000 TOTAL AUDIENCE
DECEMBER
SPECIAL ISSUES WITHIN CITY EDITIONS
460,000RATE BASE
1,634,000TOTAL AUDIENCE
NATIONAL CIRCULATION
Design-savvy homeowners and industry
insiders look to Modern Luxury Interiors for
national and local trends, chic local shopping tips
and revealing peeks behind the doors of the
most prestigious addresses in each city—all
while connecting readers with the designers
responsible for helping us to live well.
WHERE LUXURY LIVES WHO WE ARE
SOURCE: 2015 MODERN LUXURY READER STUDY CONDUCTED BY IPSOS, BASE: HHI $100K+
39% / 61%MALE/FEMALE
51AVERAGE AGE
89%COLLEGE GRADUATE
READER PROFILE
88%OWN THEIR
PRINCIPAL RESIDENCE
46%OWN 2+ RESIDENCES
91%PURCHASED HOME DÉCOR/
HOME FURNISHINGS IN THE PAST 12 MONTHS
59%WILL REMODEL IN NEXT 12 MONTHS
88%PURCHASED HOME ELECTRONICS
IN THE PAST 12 MONTHS
INVESTING IN THEIR HOME
$409,460AVERAGE HHI
$882,690AVERAGE VALUE OF
PRINCIPAL RESIDENCE
$2,445,190AVERAGE HH NET WORTH
AFFLUENT HOMEOWNERS
Targeted Residential / Members of ASID, AIA & IIDA Design Showrooms / Real Estate Brokerages
Model Home Sales Centers / Trade Shows
TARGETED DISTRIBUTION
UPDATED 1.31.18
OUR NATIONAL INTERIORS PORTFOLIO
M O D E R N L U X U RY. C O M
BOSTON
Modern Luxury Interiors Boston
30,000 RATE BASE102,000
PROJECTED TOTAL AUDIENCE
2X FREQUENCY
Modern Luxury Interiors Atlanta
Modern Luxury Interiors California
Modern Luxury Interiors Chicago
Modern Luxury Interiors Scottsdale
Modern Luxury Interiors South Florida
Modern Luxury Interiors Texas
70,000 RATE BASE
248,500 TOTAL AUDIENCE
4X FREQUENCY
30,000 RATE BASE
111,000 PROJECTED TOTAL
AUDIENCE2X
FREQUENCY
50,000 RATE BASE
185,000 TOTAL AUDIENCE
4X FREQUENCY
30,000 RATE BASE
99,000 TOTAL AUDIENCE
4X FREQUENCY
100,000 RATE BASE
340,000 TOTAL AUDIENCE
4X FREQUENCY
50,000 RATE BASE
180,000 TOTAL AUDIENCE
4X FREQUENCY
SOURCE: 2015 IPSOS MODERN LUXURY READER STUDY, BASE: HHI $100K+ / ALL MODERN LUXURY TITLES ARE AAM AUDITED OR AAM AUDITED RATE BASE PENDING 2019
WINTERBest of Design
ON-SALE JAN 25
AD CLOSE/MATERIALS DUE JAN 2
SPRINGThe Outdoor Issue
ON-SALE APR 11
AD CLOSE/MATERIALS DUE MAR 8
SUMMERThe Hue &
Real Estate IssueON-SALE JUL 25
AD CLOSE/MATERIALS DUE JUN 8
FALLThe Kitchen & Bath Issue
ON-SALE OCT 10
AD CLOSE/MATERIALS DUE SEPT 7
EDITORIAL CALENDAR
360,000 RATE BASE 1,265,500 TOTAL AUDIENCENATIONAL CIRCULATION
UPDATED 1.31.18