MEDIA2018 KIT - Modern Luxurycdn.modernluxury.com/palm/PALM_MediaKit_2018.pdf · dining hot spots,...

MEDIAKIT

2018

MODERN LUXURY PALM BEACH is the

preeminent luxury lifestyle publication for Palm Beach,

acting as the LOCAL AUTHORITY on topics such as high-end retail, dining hot spots, design trends, and the area’s

top TASTEMAKERS and personalities.

As part of the award-winning Modern Luxury network

of regional publications, Modern Luxury Palm Beach

is able to deliver cutting-edge fashion spreads,

international travel features and revealing celebrity

profiles, ensuring its content consistently engages the

cultured reader. Plus, thanks to a renowned team on the

ground with its pulse on the market, interactive digital

brand extensions and unrivaled events, Modern Luxury Palm Beach excels in capturing the metropolitan lifestyle

and the philanthropic, arts and cultural communities,

making it a valuable partner for companies wishing

to reach Palm Beach’s most affluent consumers.

Bohemian Élan in Spring's Dresses

COOL & BREEZY

M O D E R N L U X U RY. C O M

THE NEW BREED OF BUSINESS

Palm Beach’s Young Entrepreneurs

Taking the Lead

JARDIN, BANKO CANTINA & GRATO Downtown West Palm’s

Resto Resurgence

PLUSInside the Best BashesPolo Season Kicks Off!

Luxe Listings Real Estate Heats Up

PALM BEACHM O D E R N L U X U R Y

WHO WE ARE

$389,540 AVERAGE HHI

$2,213,920 AVERAGE HH NET WORTH

$1,102,820AVERAGE VALUE OF

PRINCIPAL RESIDENCE

AFFLUENT

T H E B A S I C S

Male/Female ...........................................................................................41%/59%

Average age ......................................................................................................... 47

Married/partnered ..............................................................................................72%

College grad ......................................................................................................90%

Post-grad degree .................................................................................................37%

Own their own home ...........................................................................................84%

E N G A G E M E N T

Readers per copy ..................................................................................................3.7

Average time spent with an issue ...................................................................... 57 min.

Have read 3 out of 4 copies .................................................................................72%

T A K I N G A C T I O N

As a result of reading Modern Luxury magazines

Purchased From/Visited/Contacted Advertiser .........................................................80%

Visited an Advertiser’s Website/Looked For More Information/Saved Advertisement .......53%

SOURCE: 2015 IPSOS MODERN LUXURY READER STUDY, BASE: HHI $100K+

91% of our readers have taken some action as the

result of reading Modern Luxury magazines

OUR MODELA custom survey reveals a reader profile that embodies

what most luxury retailers and markets would call “THE PERFECT LUXURY DEMOGRAPHIC,” a highly

engaged audience with a strong interest in fashion, style and luxury goods that earns more and spends more than the readers of any other local magazine.

40% DIRECT RESIDENTIAL MAIL These copies are direct-mailed to homes in to homes in the most

affluent zip codes in Palm Beach and surrounding areas.

30% CONTROLLED COMMERCIAL Top-tier salons, private golf clubs, select retailers, medical

and professional offices and private jet terminals are among the premier public locations displaying copies,

adding significant breadth to our audience.

20% LUXURY HOTELS Placed in-room and with concierges in the finest hotels,

these copies reach the discerning traveler.

5% SELECT NEWSSTAND With targeted precision, our magazines are out to get the most exposure from airports, Barnes & Nobles, and boutique newsstand placement throughout the region.

5% EVENT DISTRIBUTION Our magazines will always be at the most important, most

exclusive, can’t-be-missed events throughout the year.

DIGITAL DISTRIBUTION Tablet devices and smartphones are reinventing

how our readers consume content. Accordingly, Modern Luxury Palm Beach will be available in both app and digital edition formats.

30,000Circulation

Our magazines have a high number of APP DOWNLOADS and an excellent rate of app interaction.

Our extensive EMAIL database and thriving social networks of active

followers further enhance our digital engagement with readers.

111,000Readership

Spring Swimwear’s Structural Silhouettes

THE NEXT WAVETHE NEW

BREED OF BUSINESSPalm Beach’s Young Entrepreneurs Taking the Lead



JARDIN, BANKO CANTINA & GRATO Downtown West Palm’s Resto Resurgence


SOUTH FLORIDA & US AIRPORT DISTRIBUTIONMiami International Airport - American Airlines, Admiral Club; Delta Sky Club

Fort Lauderdale International Airport - Banyan Air ServicesBoca Raton - Atlantic AviationPalm Beach - Delta Sky ClubOrlando International Airport - United Red Carpet ClubLaGuardia, NY - United Red CarpetNewark Liberty International - United Red CarpetChicago O’hare - United Red CarpetWashington Dulles International - United Red CarpetHartsfield-Jackson Atlanta International - Delta Sky Club

FBO DISTRIBUTION - ATLANTIC AVIATIONBoca Raton, FL; Palm Beach, FL, DeKalb-Peachtree, Atlanta, GA; Stewart International, New York and Teterboro, New Jersey

INTERNATIONAL AIRPORT DISTRIBUTIONAmerican Airlines International - Rio de Janeiro, Brazil; Benito Juarez, Mexico; Guarulhos International, Sao Paulo, Brazil; Juan Santamaria International, San Jose, Costa Rica

Copa Club - Panama; Guatemala; Santo Domingo, Dominican Republic; Santiago, Chile

WHERE WE ARE

MARKETING AMPLIFICATION

FULL-SERVICE CUSTOM PUBLISHING• Custom print and digital ad design services

• Custom print and digital advertorial layout design, photography and creation

• Print and digital high impact unit concept and creation

• Photography for special events

DIGITAL ADVERTISING• Online advertising on modernluxury.com and through

custom–designed microsites and videos

• Digital editions with interactive links and enhanced advertising options

• Email marketing via weekly e-newsletter or dedicated

e-mails deployed to our curated subscriber list

• Mobile apps with customized in-app interactivity

• Social media campaigns reaching our dedicated fans and followers

EVENTS & PROMOTION• Event creation—exclusively tailored events for highly targeted local influencers

• Signature events presented throughout the year, designed to generate sales, build

brand awareness and create strategic alliances among leading upscale brands

• Event sponsorships that leverage our high-profile local and national

partnerships. Modern Luxury Palm Beach offers advertisers affiliations

with complementary organizations and generates additional

brand exposure to a broader, more involved audience.

A 360-DEGREE PLATFORM for branding impact

{ A FULL 360° AD PROGRAM } PRINT + DIGITAL + SOCIAL MEDIA + EVENTS = BUSINESS GROWTH


Spring Swimwear’s Structural Silhouettes

THE NEXT WAVE

THE NEW BREED OF BUSINESS

Palm Beach’s Young Entrepreneurs

Taking the Lead

JARDIN, BANKO CANTINA & GRATO Downtown West Palm’s

Resto Resurgence



THE OCCASION Leave it to Loewe to up the ante on the boutique party. To celebrate the second edition of Maison&Objet Americas, the Spanish brand gathered a select number of Miami aesthetes at its Design District shop to showcase Creative Director Jonathan Anderson’s latest project, Marquetry in Leather, a set of colorful oak furniture and accessories accented with fragments of leather. THE CROWD Notable attendees at the rather intimate but buzzy affair included hotelier Alan Faena (in head-to-toe white, of course), attorney Marvin Ross Friedman, fashionista Kelly Framel, Design Miami/ director Rodman Primack and restaurateurs Anastasia Koutsioukis and Ahmet Erkaya. THE HIGHLIGHTS The early evening party was rather low-key in tone. Guests perused the store and checked out the designs as they compared M&O itineraries... and dinner plans.

BY MICHAEL MUZQUIZ

LEATHER UP Loewe shows the love for forward-thinking design.

1. Kelly Framel, Zachary Lynd and Alan Faena 2. Andrew Stevens and Kim Swift 3. Igor Ramirez and Michaela Dosamantes 4. Daniela Pascasio and Maximiliano Patane 5. A clutch from the Marquetry in Leather collection by Jonathan Anderson 6. The Loewe showroom in the Design District 7. Linda Levy Goldberg takes a peek at one of the armoires in the line.

on theSCENE

1

3

6

7

4

5

2

88

M I A M I S E P T E M B E R 2 0 1 6

PHO

TO

GR

APH

Y B

Y W

OR

LD R

ED E

YE

S O C I E T Y & C U L T U R E

EDITORIAL CALENDAR

DECEMBER 2017 FOOD AND FAMILY + FINE JEWELRY

AD CLOSE/ MATERIALS DUE: NOV 1

A focus on the best restaurants and where to celebrate the season, plus fabulous fine jewelry

JANUARY 2018 HEALTH & BEAUTY + E QUOTIENT: EQUESTRIANS, ENTERTAINING & EVENTS

AD CLOSE/ MATERIALS DUE: DEC 1 Get glam and in shape for spring: the latest in fab fitness, nutrition, trends, treatments and procedures

FEBRUARY 2018 GLORIOUS GARDENS + SWIM FASHION

AD CLOSE/ MATERIALS DUE: JAN 2 Feast your eyes on local slices of paradise, plus swim season fashion

MARCH 2018 SPRING FASHION & BEAUTY + WOMEN OF STYLE + REAL ESTATE & DESIGN

AD CLOSE/ MATERIALS DUE: FEB 1 A dose of fashion and beauty inspiration for the spring season, plus a closer look at the local real estate scene

APRIL 2018 THE NEXT WAVE + MEN’S FASHION

AD CLOSE/ MATERIALS DUE: MAR 1 The best of what’s new and upcoming in Palm Beach, featuring next-gen power couples, new developments and more

MAY/JUNE/JULY 2018 LUXE & LOCAL TRAVEL + INTERNATIONAL ESCAPES + SUMMER FASHION

AD CLOSE/ MATERIALS DUE: MAR 30

Glamorous getaways and unique retreats, along with the latest summer fashion

AUGUST, SEPTEMBER, OCTOBER 2018 ARTS & POWER

AD CLOSE/ MATERIALS DUE: JUL 2

From top-notch curators and patrons to exciting new talents in all creative fields, who holds the cultural currency

NOVEMBER 2018 PHILANTHROPY ISSUE + GIFT GUIDE AND WATCHES

AD CLOSE/ MATERIALS DUE: OCT 1

The inaugural issue launches with a focus on local philanthropists, plus our holiday gift guide featuring luxury watches

DECEMBER 2018 FOOD AND FAMILY + FINE JEWELRY

AD CLOSE/ MATERIALS DUE: NOV 1

A focus on the best restaurants and where to celebrate the season, plus fabulous fine jewelry

IN-THE-KNOW ultimate access to a LUXURY LIFESTYLE

OUR TEAM

Photos by Brett Hufziger

PUBLISHER

Jamie Altschul Jamie Altshul is the Publisher of Modern Luxury’s Palm Beach, the newest addition to Modern Luxury’s stable of

premiere regional luxury publications. As Publisher, Altshul will oversee the launch and growth of the brand’s print,

digital and robust events platform. Prior to her role at Modern Luxury, Altshul enjoyed a successful career in media

where she represented the most authoritative brands including WSJ magazine where served as its launch publisher

and at Conde Nast Media Group where she served as Executive Director. She also held senior roles at Vanity

Fair, Town & Country – where she also created and launched Town & Country Travel, and Wenner Media (Us

Weekly) prior to moving to South Florida to raise her family and continue her career. Altshul most recently served

as Executive Director for GQ and The New Yorker under Z Media and was the National Account Director at JES

Media, publisher of Boca Magazine and Worth Magazine. At JES Altshul developed integrated partnerships

amongst luxury brands creating multi-media programs across the publication’s print and digital properties.

EDITOR-IN-CHIEF

Jayne Chase As editor-in-chief of Modern Luxury’s Palm Beach, Jayne Chase will lead the editorial and design of the newest

luxury regional title for Modern Luxury. A Palm Beach resident and media expert, Chase began her career at Conde

Nast’s GLAMOUR and VANITY FAIR before moving to Hearst Publications where she served as the International

Editor at Harper’s Bazaar. She then became the Communications Director at J. Crew which led to regular TV

appearances as a fashion reporter on shows across the country including Good Morning America, ABC, NBC

and CNBC. She was also the Co-Host on the Martha Stewart Morning Living Radio Show on Sirius and hosted her

own radio show called A Fashoinable Life on1490 WGCH in Greenwich, Ct. Chase and her husband support the

Everglades Foundation and volunteer for the United Way of Palm Beach County where he serves on the board.

At Modern Luxury, we know that

community, more than ever, defines who we are.

AND CITY BY CITY, WE MAKE

LIVING WELL AN ART FORM.

We are the LARGEST LOCAL LUXURY

MEDIA COMPANY, delivering the most affluent

audiences in the most prominent cities in the U.S.

WE BRING LUXURY CLOSER TO HOME,

BECAUSE WE LIVE THERE TOO.

SEPTEMBER/OCTOBER 2016

THE SEASON'S EASY-BREEZY

LOOKS

THE ISLAND EDGE

RETAIL ROAD TRIP

4 MUST-VISIT DESIGN DESTINATIONS

DESIGN ISSUEFALL FASHION &

PLUSBRYAN CRANSTON, VIOLA DAVIS &

OTHER STARS AT THE MAUI FILM FESTIVAL

CHEF ED KENNEY GOES RETRO IN WAIKIKI

PERFECTLY AT HOME ON THE KONA COAST

A STARCHITECT DREAMS BIG IN MAUNAWILIM O D E R N L U X U RY. C O M

THE next LIST

L.A.’S MOST INTERESTING INNOVATORS

Gugu MBATHA-R AWTHE STAR’S PATH TO HOLLYWOOD & HER

INNER JOURNEY HOME

SHINE BRIGHT!Exquisite Jewelry, Dazzling Makeup

PlusDITA VON TEESE

SHARES HER LATEST LUST-HAVES

SHOPPING, DINING & ENTERTAINING

HIGHLIGHTS FOR THE HOLIDAY SEASON


FALLFASHION

2016FASHION

2016SEQUINS’ SHINING MOMENT VELVET FOR DAY & NIGHT

SKY-HIGH PLATFORMS

WOMEN OF STYLE 5 VALLEY TASTEMAKERS

& TRENDSETTERS

BILL CUNNINGHAMA FROM-THE-STREETS

FASHION TRIBUTE

MAKE IT REIN

PAMELA FLANAGAN BRINGS GIRL POWER

TO THE BENTLEY SCOTTSDALE POLO

CHAMPIONSHIPS

PLUSLAURA TANZER TALKS PHOENIX FASHION WEEK

SECRET SIPS: THE HOTTEST

SPEAKEASIES IN THE VALLEY

NATURAL BEAUTY: IN THE GARDEN

WITH JANE IREDALE

FASHION TRIBUTE

PLUSPLUSLAURA TANZER TALKS PHOENIX FASHION WEEK

BILL BILL

PAMELA FLANAGAN BRINGS GIRL POWER

TO THE BENTLEY SCOTTSDALE POLO

CHAMPIONSHIPS

BILL BILL CUNNINGHAMCUNNINGHAMA FROM-THE-STREETS


$4.99 March 2016sanfranmag.com$4.99 $4.99 $4.99 March 2016sanfranmag.com

THE VISIONARIES

A CENTER FOR THE

BLIND OPENS THE WORLD

TO THE SIGHTLESS

MAD FOR TOKYOWHY ARE SO MANY CHEFS STEALING IDEAS FROM JAPAN?

IN PARIS WITH GIVENCHY & SISLEY-PARIS

JIMMY CHOO TURNS 20

RIDER GALLOPS INTO FULTON MARKET

IN PARIS WITH GIVENCHY

& BEAUTY 2016

SPRING

ONE OFTHE GIRLS

Risqué Scenes, an Iconic Show’s End,

a Picture-Perfect Wedding... What’s Next

for Allison Williams?

REAL ESTATE UPRISING

THE SOUTH LOOP’S NEW LUXE PROPERTIES

& BEAUTY 2016

SPRINGFASHION


PLUSSERVING UP THE PINGPONG CRAZE

AMERICA’S CUP RACING TAKES ON LAKE MICHIGAN THE PERFECT GOLF SWING MAKEOVER

BEST OF SHOWSwiss Watch Fair Debuts From Rolex, Patek & More

TOP-DOWN TIMENew Roadsters From

Porsche, Jaguar & Mercedes Roar

MOODY BLUE

SUMMER’S MUST-WEAR

SHADE


CALLING THE SHOTS

A CLOSE-UP ON NATALIE PORTMAN IN HER NEW ROLE

AS DIRECTOR

WOMEN OF STYLE DC’S TASTEMAKERS &

TRENDSETTERS REDEFINE THE ART OF CHIC

SEQUINS’ SHINING MOMENT VELVET FOR DAY & NIGHT

SKY-HIGH PLATFORMS

FALLFASHION

2016M O D E R N L U X U RY. C O M

45WOW-WORTHY REAL WEDDINGS

PLUSGreat Escapes: Dreamy Destination

Wedding and Honeymoon Spots

So in LOVE

PIECE OF CAKE: TEXTURE IS IN!FRESH LOOKS IN BRIDAL BEAUTY

THE NEW ROMANTICS: GARDEN-INSPIRED FLORAL DECORDANCE THE NIGHT AWAY! DESIGNER DRESSES

KEEP YOU IN PERFECT STEP


CALIFORNIA

THE LARGEST LOCAL LUXURY MEDIA COMPANY DELIVERING THE MOST AFFLUENT AUDIENCES IN THE MOST PROMINENT CITIES IN THE U.S.

UPDATED 9.28.2017

90 TITLES 24 MARKETS

ATLANTATHE ATLANTAN50,000 | 10X

MEN’S BOOK ATLANTA25,000 | 4X

JEZEBEL30,000 | 10X

MODERN LUXURY WEDDINGS ATLANTA50,000 | 2X

MODERN LUXURY INTERIORS ATLANTA30,000 | 4X

CHARITY & SOCIAL DATEBOOK ATLANTA34,000 | 1X

MODERN LUXURY MEDICINE + DOCTORS34,000 | 2X

AUSTINAUSTIN WAY50,000 | 10X

LAS VEGASVEGAS65,000 | 10X

PHILADELPHIAPHILADELPHIA STYLE50,000 | 6X

MODERN LUXURY WEDDINGS PHILADELPHIA30,000 | 2X

MODERN LUXURY INTERIORS PHILADELPHIA30,000 | 2X

CHARITY & SOCIAL DATEBOOK PHILADELPHIA35,000 | 1X

MODERN LUXURY PUBLISHES TOURBILLON WATCHES INTERNATIONAL, TOURBILLON de GRISOGONO AND THE WYNN BRANDED MAGAZINE IN MACAU

THE HAMPTONSHAMPTONS MAGAZINE40,000 | 10X

BEACH MAGAZINE30,000 | 6X

ASPENASPEN MAGAZINE25,000 | 4X

ASPEN INSIDER’S GUIDE 30,000 | 1X

ASPEN PEAK2X | 40,000

NEW YORKGOTHAM65,000 | 8X

MANHATTAN MAGAZINE60,000 | 8X

CHARITY & SOCIAL DATEBOOK MANHATTAN 35,000 | 1X

BOSTONBOSTON COMMON50,000 | 6X

MODERN LUXURY WEDDINGS BOSTON30,000 | 2X

MODERN LUXURY INTERIORS BOSTON30,000 | 2X

CHARITY & SOCIAL DATEBOOK BOSTON 35,000 | 1X

SCOTTSDALEMODERN LUXURY SCOTTSDALE30,000 | 8X

MODERN LUXURY INTERIORS SCOTTSDALE 30,000 | 2X

SAN DIEGOMODERN LUXURY SAN DIEGO35,000 | 10X

MODERN LUXURY WEDDINGS CALIFORNIA100,000 | 2X

MODERN LUXURY INTERIORS CALIFORNIA100,000 | 4X

CHARITY & SOCIAL DATEBOOK SAN DIEGO 30,000 | 1X

ANGELENO75,000 | 10X

LA CONFIDENTIAL65,000 | 8X



CHARITY & SOCIAL DATEBOOK LOS ANGELES 35,000 | 1X

LOS ANGELES

SILICON VALLEYMODERN LUXURY SILICON VALLEY30,000 | 6X

ORANGE COUNTYMODERN LUXURY ORANGE COUNTY40,000 | 10X



CHARITY & SOCIAL DATEBOOK ORANGE COUNTY 45,000 | 1X

DALLASMODERN LUXURY DALLAS50,000 | 10X

MODERN LUXURY WEDDINGS DALLAS 50,000 | 2X

MODERN LUXURY INTERIORS TEXAS70,000 | 4X

CHARITY & SOCIAL DATEBOOK DALLAS 25,000 | 1X

HOUSTONHOUSTON MAGAZINE50,000 | 10X

MODERN LUXURY WEDDINGS HOUSTON50,000 | 2X

MODERN LUXURY INTERIORS TEXAS70,000 | 4X

CHARITY & SOCIAL DATEBOOK HOUSTON 50,000 | 1X

MIAMIMIAMI MAGAZINE50,000 | 10X

OCEAN DRIVE53,000 | 10X

ART BASEL25,000 | 1X

MODERN LUXURY INTERIORS SOUTH FLORIDA50,000 | 4X

CHARITY & SOCIAL DATEBOOK MIAMI 35,000 | 1X

SOUTH FLORIDA & THE CARIBBEANMODERN LUXURY WEDDINGS SOUTH FLORIDA & THE CARIBBEAN50,000 | 2X

PALM BEACHMODERN LUXURY PALM BEACH30,000 | LAUNCHING DEC 2017

WASHINGTON, D.C.CAPITOL FILE50,000 | 8X

MODERN LUXURY WEDDINGS WASHINGTON50,000 | 2X

DC MAGAZINE50,000 | 10X

CHARITY & SOCIAL DATEBOOK DC 47,000 | 1X

HAWAIIMODERN LUXURY HAWAII 50,000 | 5X

ALA MOANA MAGAZINE100,000 | 5X200,000 | 1X HOLIDAY ISSUE

HAWAII INSIDER’S GUIDE 25,000 | 1X

SAN FRANCISCOSAN FRANCISCO MAGAZINE75,000 | 12X



IN-ROOM CITYGUIDE66,000 | 1X

CHARITY & SOCIAL DATEBOOK SAN FRANCISCO 62,500 | 1X

CHICAGOCS75,000 | 10X

MICHIGAN AVENUE65,000 | 8X

MODERN LUXURY WEDDINGS CHICAGO50,000 | 2X

MODERN LUXURY WEDDINGS NORTH SHORE30,000| 1X

MODERN LUXURY INTERIORS CHICAGO50,000 | 4X

MEN’S BOOK CHICAGO50,000 | 4X

NS30,000 | 5X

CHICAGO CITYGUIDE 50,000 | 1X

CHARITY & SOCIAL DATEBOOK CHICAGO 80,000 | 1X

CHARITY & SOCIAL DATEBOOK PALM BEACHLAUNCHING 2019

MEDIA2018 KIT - Modern Luxurycdn.modernluxury.com/palm/PALM_MediaKit_2018.pdf · dining hot spots,...

Documents

Transcript of MEDIA2018 KIT - Modern Luxurycdn.modernluxury.com/palm/PALM_MediaKit_2018.pdf · dining hot spots,...