1

2

Presented by: Ali Imran

3

If you want to raise the prestige and greatness of Pakistan, you must not fall victim of any pressure, but do you duty as servants to the people and the state fearlessly and honestly services is the back bone of a state. You should not be influenced by any pressure by any political party or individuals. There is a very great responsibilities placed on your shoulders, maintain you high reputations, your prestige, your honor and integrity of your services, if you will start with that determination you will make a great contribution to the building up of Pakistan, of your conception and dreams like glorious state and one of greatest nation in the world.

Quaid E Azam’s address to public servants April 1948, Peshawar

PAKISTAN MOTORWAY POLICE (PMP) COMMENCED ITS OPERATIONS ON ISLAMABAD – LAHORE MOTORWAY ON 26TH NOVEMBER 1997.

OLD G.T. ROAD WAS ALSO ENTRUSTED TO PMP IN MARCH, 2001 AND THE ORGANIZATION WAS RENAMED AS “NATIONAL HIGHWAYS & MOTORWAY POLICE”.

TOTAL ENFORCEMENT AREA = 2460 KM HUGE TRAFFIC BURDEN

Freight Traffic 95% Passengers Traffic 90%

3

Introduction

MissionService above self, to ensure safety & security of road users, and provide prompt assistance to road-users in distress. In this endeavor, it is indeed our commitment to extend due

respect to all road users, be fair and uphold ethical practices at all times.

VisionTo ensure a safe and secure driving environment on

Highways & Motorways

5

6

We value life. Safety First

Moto

Professionalism

Integrity

Commitment

7

Core values

8

ORG. LAYOUT I.G

D.I.G Trg

D.I.GWest

D.I.GSouth

D.I.G HQ

D.I.GNorth

D.I.GCntrl

D.I.GTRG SchoolCmndnt

S.S.P N-1

S.S.PN-II

S.S.PN-III

D.S.PBeat -I

D.S.PBeat - II

D.S.PBeat-III

D.S.PBeat-IV

D.S.P HQ

For optimum efficiency, force functions in three shifts. Force comprises Educated Officers. Emphasis is given on smart turnout and professionalism. Effective accountability and senior command accountable

for misdeeds of subordinates. No documents seized during any violation of traffic rules by

the commuters. Complete delegation of authority and responsibility.  Force responsible for traffic discipline, safety of commuters

and initial action in crimes. Officer cadre for enforcement. Close supervision and effective command. SOPs for all operational activities. Adoption of Ticketing System.

Salient Features

9

Our main equipment and weapon is our Ethics, good well gesture and courtesy. But ensuring your safe journey and for crime control we are equipped with latest equipment e.g.

 Provida 2000/Vascar:speed checking videocamera radar.

Equipment and Vehicles

10

Emergency response unit Mobile monitoring van

Weber Hydraulic Cutters  First Aid Boxes:Night Vision Speed Checking Devices

Shaheen (750 cc motor bike) Communications System

Equipment (Cont.….)

11

12

Org. EnvironmentManning TrainingOperationBribe freeGood well gesture is a main tool.

CompetitorsMonopolyLeads and heads all traffic forces in Pakistan

SuppliersLocal contractorOpen tender

ORGANIZATION

Marketing intermediariesFinancial Marketing Services (Media, Radio channel F.M95

Islamabad)

Public Financial publicMedia publicCitizen actionsGeneral publicInternal public

Customers

ORGANIZATION( Cont…….)

13

Difference b/w NHA and MW&HP

EEEE Education Engineering Enforcement Environment

ORGANIZATION (Cont.…)

NHA

Structure

(Fwo,road bridges const)

M&HPRoad safety enforcement

14

Motorway Head by I.G( Inspector General)

Sectors 4 main sectors (North, West, Central and South)

Zone◉ Each sector divided into 3 zones

Sections Each section has 4 beats

Beats Each beats divided into sub beats

HQ’s each Section has its HQ base (kamra,hatiyan)

Segmentation

15

Customer relationship management Customers are in shape of Drivers,

who use the Roads. By giving safety gears as gifts Briefings With courtesy

CRM

16

Ticketing systems E ticketing

Awareness and safety seminars workshop broachers signs and banners Road Safety awareness walks

Emergency response unit (Help line130) Education

Driving training centers

Products

17

Our prime concern is road safety and make the roads safe for users. We also providing relief and rescue in any emergency and time of need at roads.

Road safety

SERVICES

18

19

Sudden need services

SERVICES (Cont.…….)

Accident relief Technical services

Ambulance

Mobile workshop Water supply

20

Marketing Strategies

Services quality

Services value

Satisfied and loyal

staff.

Healthy services growth

Marketing strategies (Cont.…..)

Marketing segmentation Geographic

Admin division Deployment as per division

Demographic No race no status ALL ARE EQUAL

FOR US Psychographic

Educated Uneducated

21

Behavioral Segmentation

OccasionsUser ratingLoyalty status

Special campaign on Eid UL Azha

22

23

Consumer driven policies

CRM Good well gesture Gifts packs Safety gears Briefing

Professionalism Maintain good image Equality Law enforcement

Marketing structure

Carefully monitoredGood credits

Non-economics factors

CRM with good well gesture 24

Education

Relationships and Support

We are working for life safety, Country progress, and for building up a best nation in the world. We are not working alone we have correspondence and support our sisters departments. Air force

F-7P Air craft taking off at motorway25

Relationship (Cont.…..)

Edhi For ambulance services in the time of need.

Rescue 1122 For disaster management ambulance and any

emergency services.

Hospitals All hospital in the area are on contact at any time in

case of any emergency.Police

For crime control and reporting

26

Customs For non customs paid vehicles on demand checking.

Anti narcotics : Drug smuggling

27

SWOT AnalysisStrength:

Bribe free Motivated Public friendly Well known at international level

Weakness Low staff Limited resources

Opportunities: Hiring by friendly countries for traffic staff

training Issuance of license (world recognition)

Threats There is no such competitor

28

About MW&HP

PUBPUBLIC FRIENDLY POLICINGLIC FRIENDLY POLICING

PUBLIC FRIENDLY POLICING

HELP FIRST PANELIZE LATER

29

130995163714

220887

493407

744806

964724

776577

872171

974475

0

200000

400000

600000

800000

1000000

1200000

Helps 130995 163714 220887 493407 744806 776577 872171 974475 964724

2000 2001 2002 2003 2004 2005 2006 2007 2008

Average Helps per Month = 80394Average Helps per day = 2643

HELPS RENDERED

Data collected from Computer Bureau, NH&MP, Islamabad

Motorway Police: An Agent of Change

Replication of NH&MP Model◦Punjab Highway Patrol◦ Islamabad Traffic Police◦Traffic Wardens

All the above three are also considered corruption free organizations

31

Q&A

MW&HP

32

33

Thank You