Post on 11-Aug-2014
description
My Car is TalkingBut What’s It Saying?
Win! We’re raffling off a BlueAnt Supertooth for your car at the end of the panel.
Poor design in your car? A button, a sound, an application …
Submit via Twitter @sxswmycar or comment at meebo.com/sxsw
Mary S. Butler, RazorfishJason Kriese, Microsoft AutoMike Jones, Smart DesignDavid Kidd, George Mason UniversityKaren Kaushansky, Tellme
About Me
Current• Senior Content Strategist, Razorfish• Editor, Headlightblog.com
Previous• Editor-in-Chief, Forbes.com luxury auto site• Managing Editor, Cars.com
David Kidd
George Mason University•Driver distraction•Interruptions•UsabilityLiberty Mutual•Perceptions of driving abilityWestat•Driving experience
Promising trends:• Speech-based interfaces• Infotainment for information control
Potential concerns:• Aesthetics over human-centered design• Interfaces that are incompatible with driving
Intuitive and functional design that
accommodates the limitations of the driver
7
think
jasonkriese
user experience program mgr
“I design, define, and develop features for the Microsoft Auto platform.”
Zzzzzzzz…
my 60 minute commute in 60sec 45sec
13.7 exhilarating miles
en route
2 incoming calls (“The Boss” and Grandma)
4 GB of music
1 worthwhile radio station (Def Lepperd!)
1 2 3x perusing m.facebook
1 change to a 9am meeting
arrived!
We need to facilitate purposeful, micro
consumption of content in the car.
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think
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Doesn’t turn on
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We used to fawn over new cars, now our phones and laptops get the
attention. Carmakers are eager for the affection we give our gadgets.
Hence, screens.
It’s a good thing: They’re more accurate to the car, and more
effective for the driver. 25
think
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Karen Kaushansky
Copyright 2008 Microsoft Corporation, Confidential & Proprietary
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All I want to do is make a phone call
Designing for the car means designing
interactions that are natural and non-stressful which today and in the
future can be voice (speech input, audio
output).33
think
Automakers and their designers
need to figure out better ways to integrate
consumer hand-held and other portable devices
into vehicles.34
think
Michael’s Mazda 3 Hatchback
Kenni’s 2004 Honda Pilot EX
Evan’s 1996 Infiniti G20
Question 1: Challenges / Pain Points
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Charting anxiety
task/situation over time
anxiety
calm
freakin’ out
unfamiliar
travelling with
passengers
pre-planning
completedincoming
call
write on paper
new search while
driving
updating route
last 5% of nav
arrived
Prototyping
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Occlusion Method
Patten C.J.D., Kircher, A., Ostlund, J., Nilsson, L., & Svenson, O. ( 2006). Driver experience and cognitive workload in different traffic environments. Accident Analysis and Prevention, 38, 887-894.
Recarte, M.A. & Nunes,L.M. (2003). Mental workload whiel driving: Effects on visual search, discrimination, and decision making. Journal of Experimental Psychology: Applied, 9(2), 119-137.
Peripheral Detection Task
Harbluk, J.L., Burns, P.C., Lochner, M., & Trbovich, P.L. (2007). Using the lane-change test (LCT) to assess distraction: Tests of visual-manual and speech-based operation of navigation system interfaces. Proceedings of the Fourth International Driving Symposium on Human Factors in Driver Assessment, Training, and Vehicle Design.
Lane-change Test (LCT)
Eye-tracking and EEG
Kidd, D.G., Cades, D.M., Horvath, D.J., Jones, S.M., Pitone, M.J., & Monk, C.M. (2008). Listen up! Do voice recognition systems help drivers focus on the road? User Experience, 7(4), 10-12.
Timeline Analysis
Best methods
Cars of the future
Cars of the (Near) Future
Sony Xplod car stereo with a front USB port
Delphi three-port hub
Multiple ports allow multiple consumer interfaces
Car of the Future
Land Rover LRX Concept
Delphi iPhone Car Controller
Rinspeed iChange
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Lamborghini display
http://www.todayandtomorrow.net/2008/03/28/reventon-2/
http://cars.about.com/od/lamborghini/ig/2008-Lamborghini-Reventon-pics/2008-Lamborghini-Reventon-dash.-33s.htmhttp://cars.about.com/od/lamborghini/ig/2008-Lamborghini-Reventon-pics/2008-Lamborghini-Reventon-dash.htm
Tasks performed in the car
80%
69% 62%46% 45%
34% 32% 29% 27% 26% 21% 21% 19% 18% 18% 13% 13%
2%
3%2%
2% 3%
3%19%
12% 21%14%
10% 8% 6% 3% 6%5% 4%
18%28%
36%52% 52%
63%49%
59%52%
60%71% 69% 75% 79% 76% 82% 83%
0%
20%
40%
60%
80%
100%
I Do This Would Like To Don't Want To
Mary S. Butler, Razorfish (Mary.Butler@razorfish.com)Jason Kriese, Microsoft Auto (jkriese@microsoft.com)Mike Jones, Smart Design (Michael@SmartDesignUSA.com)David Kidd, George Mason U. (dkidd3@gmu.edu)Karen Kaushansky, Tellme (kjkausha@microsoft.com)
Continue the conversation: My Car is Talking But What It’s Saying on Facebookhttp://bit.ly/sxswmycar