Music Video

Lesson 1

Lesson objectives

• Understand some key attributes and the purpose of music videos

What is a Music Video?

Complete the sentence• “A music video is……………………..”• Discuss

• Brain storm

A music video is not

• A 3 part text• No Todorov

What is the purpose of a music video?

• Brainstorm• Promote

Artist Music

• Financial• Artistic?

Watch a MV

• Rock DJ - Robbie Williams• Analyse• Shot count

Music VideoLesson 2

History of MV’s

Lesson objectives

• To understand the history of the evolution of the MV

• To reinforce lesson 1 especially relating to the purpose of MV

How it all started

• 1900 Gramophone invented• 1920 Fischinger sound/vision

synchronisation• 1927 1st sound film• 1940’s Hollywood musicals• 1939+ Panarom• 1963 Ready Steady Go (ITV)• 1964 TOTP (BBC) + Beatles

How it all started

• 1981 MTV +Pop clips on Nickelodeon• 1983 CMTV + Thriller• 1984 Music Box in Europe• 1985 VH1 begins + MTV take over• 1987 MTV Europe to 1.6 million

homes

MTV Europe

MTV UK weekly reach %

1992

1993

1994

1995

1996

1997 99

819

9920

0020

0120

0220

0320

0420

0520

0620

0720

0820

090

2

4

6

8

10

12

MTV UK weekly reach %

1992

1993

1994

1995

1996

1997 99

819

9920

0020

0120

0220

0320

0420

0520

0620

0720

0820

090

2

4

6

8

10

12 Factors for decline• Proliferation of pop

channels• Proliferation of cable TV• YouTube

MTV Europe subscribers 2001

• MTV Central 33, 208, 517 • MTV Italia 15, 866, 816 • MTV European 10, 547, 850 • MTV UK & Ireland 10, 149, 761 • MTV Spain 8,029,854 • MTV NL 5,385,120 • MTV Nordic 5, 279, 559 • MTV France 5,261, 625 • MTV Poland 1,620, 325 • Hotel Room 218,235 • Total Free To Air 4,580,000 • Total 100, 147, 662

MTV in decline?

MTV channels today

MUZU via Facebook

Viva streaming

Artist channels on line

Note Link To social media

View and discuss

Music VideoLesson 3

Analysing Music Videos

Essay title

The evolution and changing role of the Music Video from 1900, and it’s likely development in the future.

• 800 - 1000 words• Word processed • Illustrations allowed• Referenced • Copy on blog + Paper copy for feedback• Deadline Friday 4th July• Details on blog

Lesson Objectives

• To understand the key characteristics of an MV

• To begin to apply formal analytical techniques to MVs

Background

• Are there styles of MV?• Discuss

Content

• What are some of the typical elements of a MV?

• Discuss

Andrew Goodwins Analysis

• Andrew Goodwin• Dancing in the

Distraction Factory• Published 1992• Suggests 7

characteristics of MVs• Not all MVs show all 7 -

but many do

1 Lyrics and visuals

Relationship between lyrics and what is shown on screen

• Illustrating• Amplifying• Contradicting Eg - Showing an image of a dead dog

when the lyric “dead dog” is sung.

2 Music and visuals

Relationship between music and what is shown on screen

• Illustrating• Amplifying e.g. pace• Contradicting• Cutting visuals in time to music • Shot-count v bpm is relevant

3 Genres exists

There are MV genres• They are often associated with specific

musical genresExamples of genre include• Stadium performance• Studio performance• Location• Narrative based• Others?

4 Artist close ups

Record companies require that the main artist is strongly featured (in close up?)

• Artistic branding• Celebrity making• Artistic portrayal• Implications on looking good

5 Star iconography

Artist may develop their own star iconography

• Branding• Style• Brand values/USP e.g. Spice Girls

6 Voyeurism (esp in treatment of women)

Concept of seeing something you should/would not usually see

• Nudity/near nudity/revealing clothes• Exhibitionism • An intimate location e.g. bedroom• Screen within screen

Mirror shot Door/window framing Cameras or binoculars

Voyeurism

• What is acceptable?• Too much - limits audience• Too little - uninteresting

Voyeurism - Frame within a frame

• Not overtly “sexual”• Image surrounded by something

acting as a frame eg. Doorway, window etc

Frame within a frame

Voyeurism

Mirror shot

+

Scanty clothing +

Private setting

Voyeurism

Subject framed by • door• window or • other frame

7 Intertextuality

There are often intertextual references to

• Other MV• Movies• TV texts• etc

In addition

Normal conventions apply• Camera angles• Camera movements• Editing

• etc

Examples

• Watch the examples and identify the 7 factors

Summary

Further activities• Practice applying Goodwins to a MV

of your choice• Visit Blog link to see detailed

Goodwins analysis of a Rihanna video

Music Video

Lesson 4Analysis of MV

Essay title

The evolution and changing role of the Music Video from 1900, and it’s likely development in the future.

• 800 - 1000 words• Word processed • Illustrations allowed• Referenced • DeadlineFriday 4th JulyREMINDER

Aims

• Understand the practical application of Goodwins Analysis

• Try the application

Review sheet

Example for analysis

• It’s Raining Men Geri Halliwell

Activity

• Plan an essay - bullet point the following paragraphs

• Intro• 1 para for each Goodwin point• Conclusion

Music Video

Lesson 5Analysis of MV 2

Aims

• To gain further experience of the analysis of MVs using Goodwins as a framework

• Understand that some MV’s exhibit some aspects even at the expense of others

Aims

• To gain further experience of the analysis of MVs using Goodwins as a framework

• Understand that some MV’s exhibit some aspects even at the expense of others

Preparation

• Rule up “goodwins sheet”

Examples for analysis

• Jennifer Lopez • Discuss

Examples for analysis

• George Michael• What are the main characteristics

and creative elements of this?