PR vs Marketing vs Advertising

CPR Wk2 Practice Molly Murdoch

PR is all about building good relationships with the public through media exposure. This exposure is gained not paid for.

Dictionary.com defines it as “The art or science of establishing and promoting a favorable relationship with the public.”

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AdvertisingSimply put, advertising is paid for. Agencies

specialize in creating media to help sell products. They use billboards, television

commercials, internet ads etc.

The goal of advertising is to sell a product or service

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Marketing

Marketing encompasses many facets of creating and maintaining company relationships. Things

like giveaways, trade shows or even taking a client out for lunch could fall under marketing.

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Goals

• Marketing - To make sure companies are promoting their products or services to the people who want or need them

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• Advertising- To sell a product or service

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• PR - Ipublic

Similarities

PR & Marketing both use strategic planning and focus on goals of the business or company. They also focus on the brand of the company and maintaining a

certain image.

References

http://heartifb.com/2013/10/23/the-difference-between-pr-marketing-and-advertising/

http://hooplamedia.wordpress.com/2008/01/29/defining-the-terms-the-differences-between-pr-marketing-and-advertising/