Murdoch Molly CPR Wk2 Practice
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Transcript of Murdoch Molly CPR Wk2 Practice
PR vs Marketing vs Advertising
CPR Wk2 Practice Molly Murdoch
PR is all about building good relationships with the public through media exposure. This exposure is gained not paid for.
Dictionary.com defines it as “The art or science of establishing and promoting a favorable relationship with the public.”
Photo Credit: http://pteehok.hu/images/occasion/fb8e4a2acd8c16e606b08d5b54158feb_tjufp.jpg
AdvertisingSimply put, advertising is paid for. Agencies
specialize in creating media to help sell products. They use billboards, television
commercials, internet ads etc.
The goal of advertising is to sell a product or service
Photo Credit: http://www.viralblog.com/wp-content/uploads/2011/09/advertising.jpg
Marketing
Marketing encompasses many facets of creating and maintaining company relationships. Things
like giveaways, trade shows or even taking a client out for lunch could fall under marketing.
Photo Credit: http://www.stopgap.com.au/uploads/ctas/blogs/AUS%20blog%20images/Digital%20marketing.png
Goals
• Marketing - To make sure companies are promoting their products or services to the people who want or need them
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• Advertising- To sell a product or service
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• PR - Ipublic
Similarities
PR & Marketing both use strategic planning and focus on goals of the business or company. They also focus on the brand of the company and maintaining a
certain image.
References
http://heartifb.com/2013/10/23/the-difference-between-pr-marketing-and-advertising/
http://hooplamedia.wordpress.com/2008/01/29/defining-the-terms-the-differences-between-pr-marketing-and-advertising/