Dr. Vladimíra Zikmundová Department of Visual Culture

Faculty of Education, University of West Bohemia in Pilsen Czech Republic

Multimedia as a phenomenon in Czech Art Educationand its implementation in study programsof University of West Bohemia in Pilsen

8 FacultiesApplied Sciences 1 739Economics 2 337Electrical Engineering 2 187Education 3 143Law 2 365Mechanical Engineering 1 593Philosophy and Arts 3 370Health Care Studies 860Institute of Art and Design 421

Total number of students: 17 530Number of academic staff: 1 009Total number of staff: 2 069

Study programmes:Bachelor (Bc.)Master (Mgr., Ing.)Doctoral (PhD.)

Forms of study: full-time, combined

University of West Bohemia in Pilsen

Faculty of Education

Department of Visual Culture

•approx. 250 students•credit system study•compatibility with ECTS

Institute of Art and Design

Department of Visual Culture

Bc. study program „Visual Culture with aim to Education“---> 3 years---> not teacher training program (assistants, gallery education, facultative activities in visually imagery)

Ma. Study programs Art Education (for Elementary schools &for Secondary schools – combination with second subject / for Elementary Art schools and secondary schools – only Art Education)---> 2 years

BC program---> Basics of Multimedia (Adobe

Flash) - obligatory---> Basics of Graphic Editors (Adobe

Photoshop and Illustrator)- facultative

MA program---> New Media in Art Education (specifics of New Media)- obligatory---> Multimedia applications for Art Education - facultative

Multimedia in our study programs

Discussion about New Media in AE

1995, 2000, 2004Symposiums of Czech Section of InSEA

2004Framework Education Programme for Elementary Education

2007Framework Education Programme for Gymnasium

Framework Education Programmefor Elementary Education

Subject Matter

DEVELOPMENT OF SENSUAL PERCEPTIVENESS---> sensory effects of visual-representation expressions – fine-art production, photography, film, printed materials, television, electronic media, advertising

APPLICATION OF SUBJECTIVITY---> types of visual-representation expressions – how to distinguish between them, select them and apply them – toys, objects, text illustrations, creative painting, sculpture, statue, animated film, comics, photography, electronic image, advertising

VERIFICATION OF COMMUNICATIVE EFFECTS

Media Education

---> relation between AE and ME

Adobe Flash

Static images (and relations)

Dynamic images (and relations)

---> different kind of images vectors (drawing or painting)bitmaps (photography and film)

Interactivity (and communication)

vlazik@kvk.zcu.cz