Post on 16-Nov-2014
description
«Multichannel marketing. Sales force enablement»
WEBINAR
AUGUST 21, 2014
QAP expertise
over 5 years in pharma 100 international projects 50 eDetails per month
Agenda1. MULTICHANNEL MARKETING STRATEGIES: PROVEN AND EMERGING CHANNELS
2. CLM FOR YOUR MULTICHANNEL MARKETING ENABLEMENT.
3. EDETAILING PRESENTATION AS A TOOL FOR A MODERN MED REP – COMBINING CHANNELS
4. PRACTICAL SHOWCASE - DIGITAL FUEL FOR INTEGRATED MULTICHANNEL APPROACH BASED ON VISEVEN CLM
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Satisfy the needs of your customers
Demanding customers
Creativity
New approaches
Unreal demands become real with multichannel marketing
Customers feel free to demand more nowadays. Why not to give them what they want?
Provide them with your presentations in any way they like!
Always find fresh ideas to gain results
• Multichannel marketing together with your fresh ideas regarding how to present the products always interact customers because they feel you try hard for them
• Be simple at what you demonstrate and at the same time interactive
Multichannel marketing will do everything for you
Save and send a customer your presentations as a weblink
Share a presentation as an app with the doctor
Medical Representative – still the most important channel of communication
However, the HCP might prefer other channels too
■ 98% search for medical information online.
■ 86% want more e-resources.
■ 55% get pharma information from HCP communities.
■ 10% get pharma information from pharma websites
While the number of field force is decreasing, other channel are booming
CLM for the Multichannel Marketing Empowerment Respond to HCPs needs
Right metrics for tracking
For more insights
Expert community:Breaking Ground CLM Innovations on
Engage with us:
oksana.matviienko@qapint.com
julia.paskel@qapint.com