Multichannel Marketing Trends 2017
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Transcript of Multichannel Marketing Trends 2017
How to close the loop in medical rep - physician - patient communication.
MCM trends 2017
Who we areClients
Who we arePartners
EVENTS 2016
We might have met
A day in a life of the sales rep
36% selling24 % in person vs. 12% virtually
64% not selling
State of Sales Report, Salesforce
The challenge to mHCPs is to leverage their agile, iterative
methodologies within an established, rigorous industry
HCP
The Wearable Life 2.0, PwC
65% have become a stronger advocate
for my own health; I no longer
automatically accept what the doctor tells
me.
Patient
Generation HowHavas
Trend #1
30% of companies
already use eDetailing;
60% are
planning to replace printed
aids with interactive
content
The Role of the Sales Representative in a Multichannel World, eyeforpharma
Trend#2
56% of physicians prefer interactive dialogue; 45% – value visual effects
Multichannel Engagement Report, IMS Health
94% who met a sales rep online
are willing to attend another
remote session.
Trend#3
The QuintilesIMS research in UK & Spain
Trend#4
52% of smartphone users look for medical information from a mobile device
Mobile Health Market Report 2013-2017, Research2Guidance
49% use wearables for healthcare control
Trend#5
The Wearable Life 2.0, PwC
Trend #6
State of Sales Report, Salesforce
Trend#7
State of Sales Report, Salesforce
How to connect stakeholders across channels?
How to accomplish: DIGITAL FACTORY
- TECHNOLOGY - HUMAN RESOURCES- INNOVATION - RAPID UPDATES
DICISION MAKING TOOL
- TRACK THE USER JOURNEY- MEASURE ENGAGEMENT- USE DATA TO SUPPORT DECISION MAKING PROCESS
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