Post on 21-Jan-2016
Five SparrowsMulti-Channel Marketing
Five SparrowsYour Website Should Be:
Your Website
• Custom only – no template sites
• Standards-based CSS code
• Compatible with today’s web technology
• Fully owned with access to all files and content
• Avoid free or proprietary platforms – don’t get boxed in!
Five SparrowsSearch Engine Optimization
SEO
• Keyword research matters
• Optimize each web page
• Content “freshness” is a new ranking signal
• Inbound links still important
• Local search
• Paid ads
Five SparrowsYour Social Presence
• YouTube
• Google Plus
• Blog
SocialMedia
Five SparrowsOnline Marketing
• Article syndication
• Video marketing
• Directory submissions
• Press releases
• Optimized landing pages
• QR codes
OnlineMarketing
Five SparrowsEmail Marketing
• E-newsletters
• Email campaigns
• Opt-in only
• Multi-media links (podcast, video, social...)
• Consistent sending schedule
• Use a professional listserv service
EmailMarketing
Five SparrowsTrack & Measure
• Web analytics
• SEO ranking reports
• Social measurement reports
• Email campaign results
• Google Alerts
Track &Measure
Five SparrowsMobile Website
• Mobile “friendly” is not enough
• Regular websites are difficult on mobile devices
• 50% of people in the U.S. today have smart phones
• Mobile will be consumers’ “first screen” by 2013
MobileWebsite
Five SparrowsHow to Manage ALL Channels
• Set up and configure channels to work with each other
• Build a Content Pipeline to plan and schedule marketing activities
• Send updates to channels with one action
• Pre-schedule automatic marketingactivities
• Use Content Manager to make content updates
Integrated Marketing
Management