MOUNT HOPELEARNING CENTERSusie So | 2013susie.com, sso@risd.edu443 827 1726

In a safe and nurturing environment, the Mount Hope Learning Center (MHLC) provides opportunities for the community to learn valuable skills, self-respect, and confidence to create better lives and productive futures.

BRAND MESSAGING

Initial sketches for the MHLC logo. The first designs focused on communicating the overall personality of the Learning Center. A large portion of the ideas attempted to incorporate the MHLC acronym into the design.

LOGO

Before After

COLOR PALETTE

LOGO ACCENT COLORSLOGO VARIATION

Hex: # FFE708RGB: 255, 231, 8CMYK: 0, 5, 100, 0

Hex: # F3CC30RGB: 243, 204, 48CMYK: 0, 19, 100, 0

Hex: #B7B6B0RGB: 183, 182, 176CMYK: 28, 23, 27, 0

Hex: #DF9492RGB: 223, 148, 146CMYK: 0, 51, 31, 0

Hex: #2A766FRGB: 42, 118, 111CMYK: 100, 31, 60, 13

Hex: #1E2746RGB: 30, 30, 70CMYK: 100, 89, 43,

Hex: #166993RGB: 22, 105, 147CMYK: 100, 51, 25, 4

Hex: #F3CC30RGB: 243, 204, 48CMYK: 0, 19, 100, 0

Hex: #FC2908RGB: 252, 146, 8CMYK: 0, 52, 100, 0

Hex: #AFB0AERGB: 175, 176, 174CMYK: 0, 0, 2, 36

Hex: #FFFFFFRGB: 255, 255, 255CMYK: 0, 0, 0, 0

Hex: #000000RGB: 0, 0, 0 CMYK: 0, 0, 0, 100

Hex: #DFD6D7RGB: 213, 214, 215CMYK: 15, 11, 11, 0

TYPOGRAPHY

Font FamiliesOnly Gill Sans MT is used for the logo and any variation of the logo. Gill Sans TT and Gill Sans MT are both for print and web use.

A. Gill Sans (TT) LightABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@#$%^&*()

B. Gill Sans (TT) RegularABCDEFGHIJKLMNOPQRSTUVWYZabcdefghijklmnopqrstuvwxyz1234567890!@#$%^&*()

C. Gill Sans MT RegularABCDEFGHIJKLMNOPQRSTUVWYZabcdefghijklmnopqrstuvwxyz1234567890!@#$%^&*()

D. Gill Sans MT BoldABCDEFGHIJKLMNOPQRSTUVWYZabcdefghijklmnopqrstuvwxyz1234567890!@#$%^&*()

BUSINESS CARD & STATIONERY

POSTER DESIGN

WEBSITE

INFOGRAPHIC

Since MHLC’s main focus is on school age youth, the goal of the infographic was to stress the importance and essentiality of afterschool programs in students’ lives. The infographic also discusses the myriad of benefits that programs like MHLC provide.

PATTERNS

APPLIED DESIGN

THANK YOU

Susie So | 2013susie.com, sso@risd.edu443 827 1726