Mt. Hope Learning Center Style Guide
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description
Style guide created for the Mount Hope Learning Center in Providence, RI, as part of an overall campaign created for a course "Design for Good".
Transcript of Mt. Hope Learning Center Style Guide
MOUNT HOPELEARNING CENTERSusie So | 2013susie.com, [email protected] 827 1726
In a safe and nurturing environment, the Mount Hope Learning Center (MHLC) provides opportunities for the community to learn valuable skills, self-respect, and confidence to create better lives and productive futures.
BRAND MESSAGING
Initial sketches for the MHLC logo. The first designs focused on communicating the overall personality of the Learning Center. A large portion of the ideas attempted to incorporate the MHLC acronym into the design.
LOGO
Before After
COLOR PALETTE
LOGO ACCENT COLORSLOGO VARIATION
Hex: # FFE708RGB: 255, 231, 8CMYK: 0, 5, 100, 0
Hex: # F3CC30RGB: 243, 204, 48CMYK: 0, 19, 100, 0
Hex: #B7B6B0RGB: 183, 182, 176CMYK: 28, 23, 27, 0
Hex: #DF9492RGB: 223, 148, 146CMYK: 0, 51, 31, 0
Hex: #2A766FRGB: 42, 118, 111CMYK: 100, 31, 60, 13
Hex: #1E2746RGB: 30, 30, 70CMYK: 100, 89, 43,
Hex: #166993RGB: 22, 105, 147CMYK: 100, 51, 25, 4
Hex: #F3CC30RGB: 243, 204, 48CMYK: 0, 19, 100, 0
Hex: #FC2908RGB: 252, 146, 8CMYK: 0, 52, 100, 0
Hex: #AFB0AERGB: 175, 176, 174CMYK: 0, 0, 2, 36
Hex: #FFFFFFRGB: 255, 255, 255CMYK: 0, 0, 0, 0
Hex: #000000RGB: 0, 0, 0 CMYK: 0, 0, 0, 100
Hex: #DFD6D7RGB: 213, 214, 215CMYK: 15, 11, 11, 0
TYPOGRAPHY
Font FamiliesOnly Gill Sans MT is used for the logo and any variation of the logo. Gill Sans TT and Gill Sans MT are both for print and web use.
A. Gill Sans (TT) LightABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@#$%^&*()
B. Gill Sans (TT) RegularABCDEFGHIJKLMNOPQRSTUVWYZabcdefghijklmnopqrstuvwxyz1234567890!@#$%^&*()
C. Gill Sans MT RegularABCDEFGHIJKLMNOPQRSTUVWYZabcdefghijklmnopqrstuvwxyz1234567890!@#$%^&*()
D. Gill Sans MT BoldABCDEFGHIJKLMNOPQRSTUVWYZabcdefghijklmnopqrstuvwxyz1234567890!@#$%^&*()
BUSINESS CARD & STATIONERY
POSTER DESIGN
WEBSITE
INFOGRAPHIC
Since MHLC’s main focus is on school age youth, the goal of the infographic was to stress the importance and essentiality of afterschool programs in students’ lives. The infographic also discusses the myriad of benefits that programs like MHLC provide.
PATTERNS
APPLIED DESIGN
