Leslie Kerns Cosabeth Bullock Aaron Eske

OK, we get it!

1. What makes a story press-worthy?2. How to get your stories to press?

What makes a story press-worthy?

Personal

Relatable

Surprising

Relevant

Timely

A

B

A! B!

A!

How to get your stories to press?

How to get your stories to press?

Tip 1: Be opportunistic…but not disorganized

Tip 2: Choose the right outlet for your story and story-teller

Tip 3: Look online, offline and under-the-line for great stories

Tip 4: Use the 5 factors in your pitch (and the 3-finger rule)

Tip 5: Think of your story-tellers as ‘clients’ or ‘bosses’

How to get your stories to press?

Tip 1: Be opportunistic…but not disorganized

Tip 2: Choose the right outlet for your story and story-teller

Tip 3: Look online, offline and under-the-line for great stories

Tip 4: Use the 5 factors in your pitch (and the 3-finger rule)

Tip 5: Think of your story-tellers as ‘clients’ or ‘bosses’

Tip 1: Be opportunistic

Tip 1: Be opportunistic

How to get your stories to press?

Tip 1: Be opportunistic…but not disorganized

Tip 2: Choose the right outlet for your story and story-teller

Tip 3: Look online, offline and under-the-line for great stories

Tip 4: Use the 5 factors in your pitch (and the 3-finger rule)

Tip 5: Think of your story-tellers as ‘clients’ or ‘bosses’

Tip 2: Choose the right outlet for your story and story-teller

Which tip do you want to learn about?

Tip 3: Look online, offline and under-the-line for great stories

Tip 4: Use the 5 factors in your pitch (and the 3-finger rule)

Tip 5: Think of your story-tellers as ‘clients’ or ‘bosses’

Tip 4: Write a catchy email pitch

(202-478-6120)

Tip 4: Write a catchy email pitch

Personal

(202-478-6120)

Tip 4: Write a catchy email pitch

Relatable

(202-478-6120)

Tip 4: Write a catchy email pitch

Surprising

(202-478-6120)

Tip 4: Write a catchy email pitch

Relevant

(202-478-6120)

Tip 4: Write a catchy email pitch

Timely

(202-478-6120)

Be Dogged!*No animals were hurt in the making of this webinar.

Contact: Leslie Kerns, lkerns@mrss.com

Thank you!