Moving forward in a mobile world:optimising your communications

Ryan LongHobsons London, UK | February 2017

Ryan Long

Sr. Front-end Developer

Technical Support

7 Years

Moving mobile forward

As reported by mashable.com… in 1984, the first cellular phone was bought for roughly $3,995.

The phone, a Motorola DynaTAC, had approximately 30 minutes of use time.

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Know the Facts

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Some interesting stats...

1,400,000,0004,600,000,000

46

Web Statistics

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Did you know?

72%61% 50%

● Filling out a form is much easier

● Mobile friendly pages offer a more engaging experience

● Without it, many users will ‘move on’ on mobile devices

Becoming a minimalist

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Be Simple, But Clear

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Be Simple, But Clear

1. Simplicity

Source: http://usabilitygeek.com/

2. Negative Space

3. Contrast

4. but remember...

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Less is more if less does more

Case Study

Empowering with analytics

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2 Minute analytics overview

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50%B.

Time

Demographics

A.

C.

Top 3

Empower with analytics

Sources

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Sources

analyticsacademy.withgoogle.com

Emails: a deep dive

Email Statistics

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Interesting email statistics

8

79%

17%

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Sources

How many use email on their phones?

76%UK Adults

use a smartphone

60%Use email

Social Media

B.

Texting

Email

A.

C.

Top 3

● iPhone still leading● Gmail in second

Seven helpful tips

Emails are shrinking

● Less content, like the web, often equals more

● Easy to read

● More enjoyable on mobile devices

1

Animated GIF’s

● Animated GIF’s bring interaction to email

● Guides, products, timers and more

● Keep students engaged

2

Be more casual

● Makes your content more relatable

● Easier to read

3

Don’t forget CTA’s

● Drives users to an end goal

● Gives purpose to your email

● Increases engagement

4

Use engaging photos

● Visually pleasing helps increase engagement

● Poor quality photos deter users

5

Using the data

● Gives you insight into engagement

● See the clicks

● Alter campaigns to be more effective

6

Helpful snippets

● These code snippets will help you build more useful emails faster!

7 Target  Gmail  specifically:  goo.gl/s8sSBU

Add  a  valuable  pre-­header:  goo.gl/FWr2tP

Add  a  twitter  ‘follow’  link:  goo.gl/yb5BWT

Use  a  simple  ‘bulletproof’  button:  goo.gl/5BZyhY

Remove  blue  links  on  apple  devices:  goo.gl/V1xNYQ

Don’t forget support

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● Each platform has it’s own support for responsive email

Responsive Email Support

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Responsive Email Support

Additionally, each app can have its own support for email“

ExamplesSpeaker: Ryan Long

Handout

How Hobsons can help

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We now offer responsive support within

different areas of several of our products.

Moving Hobsons Forward

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1

2

3

4

5

Interest Pages Groupchat

VIP Pages

Events & Interviews

Answer

Connect

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1 Inquiry Forms

2 Application Forms

3 Self Service Center

4 Emails (*)

Radius

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1

2

Create Account

Login

ApplyYourself

3 Reset Password

4 Status

5 Decision Letter

6 Submit Enrollment

Questions?

ryan.long@hobsons.com