Moving Forward in a Mobile World: Optimising Your Communications
Transcript of Moving Forward in a Mobile World: Optimising Your Communications
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Moving forward in a mobile world:optimising your communications
Ryan LongHobsons London, UK | February 2017
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Ryan Long
Sr. Front-end Developer
Technical Support
7 Years
Moving mobile forward
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As reported by mashable.com… in 1984, the first cellular phone was bought for roughly $3,995.
The phone, a Motorola DynaTAC, had approximately 30 minutes of use time.
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#HUEMEA17
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Know the Facts
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Some interesting stats...
1,400,000,0004,600,000,000
46
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Web Statistics
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Did you know?
72%61% 50%
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● Filling out a form is much easier
● Mobile friendly pages offer a more engaging experience
● Without it, many users will ‘move on’ on mobile devices
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Becoming a minimalist
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Be Simple, But Clear
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Be Simple, But Clear
1. Simplicity
Source: http://usabilitygeek.com/
2. Negative Space
3. Contrast
4. but remember...
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Less is more if less does more
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Case Study
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Empowering with analytics
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2 Minute analytics overview
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50%B.
Time
Demographics
A.
C.
Top 3
Empower with analytics
Sources
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Sources
analyticsacademy.withgoogle.com
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Emails: a deep dive
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Email Statistics
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Interesting email statistics
8
79%
17%
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Sources
How many use email on their phones?
76%UK Adults
use a smartphone
60%Use email
Social Media
B.
Texting
A.
C.
Top 3
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● iPhone still leading● Gmail in second
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Seven helpful tips
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Emails are shrinking
● Less content, like the web, often equals more
● Easy to read
● More enjoyable on mobile devices
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Animated GIF’s
● Animated GIF’s bring interaction to email
● Guides, products, timers and more
● Keep students engaged
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Be more casual
● Makes your content more relatable
● Easier to read
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Don’t forget CTA’s
● Drives users to an end goal
● Gives purpose to your email
● Increases engagement
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Use engaging photos
● Visually pleasing helps increase engagement
● Poor quality photos deter users
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Using the data
● Gives you insight into engagement
● See the clicks
● Alter campaigns to be more effective
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Helpful snippets
● These code snippets will help you build more useful emails faster!
7 Target Gmail specifically: goo.gl/s8sSBU
Add a valuable pre-header: goo.gl/FWr2tP
Add a twitter ‘follow’ link: goo.gl/yb5BWT
Use a simple ‘bulletproof’ button: goo.gl/5BZyhY
Remove blue links on apple devices: goo.gl/V1xNYQ
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Don’t forget support
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● Each platform has it’s own support for responsive email
Responsive Email Support
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Responsive Email Support
Additionally, each app can have its own support for email“
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ExamplesSpeaker: Ryan Long
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Handout
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How Hobsons can help
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We now offer responsive support within
different areas of several of our products.
Moving Hobsons Forward
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Interest Pages Groupchat
VIP Pages
Events & Interviews
Answer
Connect
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1 Inquiry Forms
2 Application Forms
3 Self Service Center
4 Emails (*)
Radius
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Create Account
Login
ApplyYourself
3 Reset Password
4 Status
5 Decision Letter
6 Submit Enrollment