MOVEMENT AND

EMPHASIS

• Visual movement is used by artists to direct viewers eyes through their work, most often to a focal point or focal areas (A.K.A. the center of interest).

• Movement is directed along lines, edges, shapes and colors.

• Your eyes naturally follow these lines and edges that you see in drawings, paintings, sculpture, architecture and nature.

MOVEMENT

• Used by artists to create an area of dominance or focus in their art. Emphasis also controls the sequence in which parts of the artwork are noticed.

EMPHASIS

• Emphasizing an Element-this element dominates the entire work

Emphasizing an Area-one area is dominant over the others creating a ‘focal point’ or ‘focal area’

TYPES OF VISUAL EMPHASIS

Focal Point or Focal Area-the most important part of the work or the first part of

the work to attract the attention of the viewer

TECHNIQUES TO CREATE EMPHASIS

• Using the Rule of Thirds ensures good placement of a focal point

RULE OF THIRDS

LOCATION

• Placing an element that contrasts(is different) with the rest of the work

CONTRAST

• One object or a few objects are placed alone or apart from similar objects

• This draws attention to the isolated object or objects

ISOLATION

• An object that looks out of the ordinary or is very different than other objects will draw attention and become the focal point

UNUSUAL

• When many elements in a work point to one area or object, that becomes the focal point

• Also can be achieved with people looking in a certain direction

CONVERGENCE