A Vision of the Future of Marketing and

A Roadmap to Get There

October 22-24, 2014

Big Investment,

Heightened

Accountability

Dynamic

Competitive

Market

Need to Raise

Strategic

Game

What’s Driving the Need for MO?

Cross-functional

Alignment

Critical

Under Media/

Regulatory

Scrutiny

M & A

Integration

Challenges

EXTERNAL DRIVERS VALUE DRIVERS MOBILIZATION DRIVERS

Solving Perpetual Challenges

CUSTOMER PROFITABILITY

BUSINESS INTELLIGENCE

RETURN ON MARKETING

STRATEGY EXECUTION

MARKETING SCALABILITY

BUYING PROCESS ACCELERATIONPipelineAccountability

Knowledge & ProcessFlexibility & Discipline

GoalsAlignment

PredictivePersuasion

Attribution of ContributionKeep CustomersDrive Company

MARKETING OPERATIONSSOLUTIONS

PERPETUAL CHALLENGES

The Journey to Maturity

Sustained Marketing Effectiveness

What’s Possible?

Provable

Repeatability EndurabilityConsistency

Workflow Measurability Efficiency

Where We’re

Heading

Where We’re At

Alignment AccountabilityAgility

Predictable Impactful

Chief Marketing Officer

Analytics

MO Leader /

Chief of Staff

Performance

Management

Actionable

Insight

Revenue &

Growth

Marketing

Transformation

Marketing

Technology

Budget/PlanCampaigns/Leads

Sales Alignment Governance

Shared ServiceChannel Ops

Benchmarking

VoC

Process

Change

Capabilities

IT Alignment

Data

Metrics & KPIs

Knowledge

Web Ops

CoEInnovation Adoption

Organizing for the Future

Other Direct Reports

(PM, MC, PR, SM, EM, CM)

? ? ? ? ?

How to Stay in Touch

Phone/Text: 408-421-2421 (m)

E-mail: gary.katz@renesas.com/gary.katz@mopartners.com

Follow me on Twitter: @garymkatz

Connect with me on LinkedIn: www.linkedin.com/in/garykatz/

Friend me on Facebook: www.facebook.com/garymkatz

Read www.mopartners.com/blog

Join Marketing Operations Partners and Marketing Operations Future Forum LinkedIn Groups