Mots preso gk_102214
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A Vision of the Future of Marketing and A Roadmap to Get There October 22-24, 2014
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Transcript of Mots preso gk_102214
A Vision of the Future of Marketing and
A Roadmap to Get There
October 22-24, 2014
Big Investment,
Heightened
Accountability
Dynamic
Competitive
Market
Need to Raise
Strategic
Game
What’s Driving the Need for MO?
Cross-functional
Alignment
Critical
Under Media/
Regulatory
Scrutiny
M & A
Integration
Challenges
EXTERNAL DRIVERS VALUE DRIVERS MOBILIZATION DRIVERS
Solving Perpetual Challenges
CUSTOMER PROFITABILITY
BUSINESS INTELLIGENCE
RETURN ON MARKETING
STRATEGY EXECUTION
MARKETING SCALABILITY
BUYING PROCESS ACCELERATIONPipelineAccountability
Knowledge & ProcessFlexibility & Discipline
GoalsAlignment
PredictivePersuasion
Attribution of ContributionKeep CustomersDrive Company
MARKETING OPERATIONSSOLUTIONS
PERPETUAL CHALLENGES
The Journey to Maturity
Sustained Marketing Effectiveness
What’s Possible?
Provable
Repeatability EndurabilityConsistency
Workflow Measurability Efficiency
Where We’re
Heading
Where We’re At
Alignment AccountabilityAgility
Predictable Impactful
Chief Marketing Officer
Analytics
MO Leader /
Chief of Staff
Performance
Management
Actionable
Insight
Revenue &
Growth
Marketing
Transformation
Marketing
Technology
Budget/PlanCampaigns/Leads
Sales Alignment Governance
Shared ServiceChannel Ops
Benchmarking
VoC
Process
Change
Capabilities
IT Alignment
Data
Metrics & KPIs
Knowledge
Web Ops
CoEInnovation Adoption
Organizing for the Future
Other Direct Reports
(PM, MC, PR, SM, EM, CM)
? ? ? ? ?
How to Stay in Touch
Phone/Text: 408-421-2421 (m)
E-mail: [email protected]/[email protected]
Follow me on Twitter: @garymkatz
Connect with me on LinkedIn: www.linkedin.com/in/garykatz/
Friend me on Facebook: www.facebook.com/garymkatz
Read www.mopartners.com/blog
Join Marketing Operations Partners and Marketing Operations Future Forum LinkedIn Groups
