What are the morning shows?

There was a time when mornings meant cool breeze, birdsongs and the rising sun with hopes of a new day ahead, but that meaning has steadily changed over time. Morning shows or breakfast television, as it is commonly known in the western world has redefined it as:

“what our mornings mean, and this change has been brought about by none other than our gorgeous trendsetting female hosts who are now a part of our popular culture”.

Morning show in Pakistan Few years back there was

only PTV on air morning show.

As the number of morning show increases other channels start morning shows due to heavy competition.

Most popular morning shows in Pakistan

Utho jago pakistanBy shaista wahidi

Good morning pakistan.By nida yasir

Subha sawaray sama ka sathBy sanam baloch

And many more

Purpose of morning shows The main purpose of

these shows was to make the morning of viewers fresh and informative with a lively touch to give a new lease of life to the viewers.

Segments in morning shows

Cooking

Segments in morning show

Home making

Segments in morning show

Grooming

Segments in morning show Talking to celebrity

Segments in morning show

Health tips

Segments in morning show

Dancing and weeding

POSITIVE EFFECT

Morning show positive effect on society

Good start of domestic women’s day

Positive effect

Entertainment

Positive effect

Awareness

Positive effect

Beauty tips

Positive effect

Fitness awareness

Positive effect

Socio economic awareness

Positive effect

Trend changing information

Positive effect

Women are aware about their responsibilities and rights.

NEGATIVE EFFECT

Morning show negative effect on society

Against our religious values

Negative effect

Against our cultural values

Negative effect

Show off elements

Negative effect

Brand consciousness

Negative effect

Giving concept of ideal life.

Negative effect

Wastage of time

Negative effect

Some morning shows attempt to illuminate harsh realities of life.

Strange but true

With all the glamour shown and if pluralistic theories deem that media holds a mirror to the society, then who says that Pakistan is under developed?

POINT OF VIEW OF HOSTS ABOUT MORNING SHOW

Point of views of different hosts about their morning shows

Nida yasir.

Shaista wahidi.

Nida yasir

How is your show different from other morning shows?

The different thing about my show is that it has a family touch. I talk about my husband and my kids on the show. I treat all my guests as friends, we chit chat during the show as if we are sitting in my drawing room.

Have morning shows brought about a real change in today's woman's mindset?

I think it is a very difficult task to change someone's mentality, but to do that successfully one has to keep a soft approach. Change has to come with love and affection. I always convey a life-learning lesson in a manner that is acceptable for everyone.

How much importance do you give to ratings while deciding content for your show?

Rating is ofcourse important to keep my show running. But I also do shows on subjects for which I don't get high ratings. If I find any interesting topic, I always make an attempt to highlight it through my program.

Shaista wahidi

How is your show different from other morning shows?  I always strive to do

programs on unusual themes. I invited dwarfs on my show and I also did a special program on disabled persons. My program has its own uniqueness and we don't have competition with anyone. I do something on our show and later it becomes a trend.

Have morning shows brought about a real change in today's woman's mindset

When the morning show trend begun, it really brought about some good and positive changes. Unfortunately, today same is not the case. Morning shows instead of keeping a constructive approach, are talking about only good looks, make-up and physical attributes

How much importance do you give to ratings while deciding content for your show?

It is a part of my job to bring ratings for my show, so obviously it is very important for me. But I also do shows on subjects for which I don't get high rating Recently, I did a show on Balochi heroes, it did not get maximum ratings but it was my effort to give a platform to our real life heroes.

Future of morning show

Future of morning show

Honestly speaking, very soon morning shows will vanish. The only reason for it is the lack of variety. Masses are now fed up of watching the same kind of shows. To keep morning shows alive, we seriously need to make some efforts to give quality entertainment to people.