Co-located with: Produced by:

Questions? Contact us at 1.866.458.4935 or 1.303.390.1776 | tradeshows@newhope.com

Education & Events March 7-11, 2018Trade Show Anaheim Convention Center North Hall March 8-10, 2018 Anaheim Convention Center Main Halls March 9-11, 2018Anaheim, CA, USA

Find your spark... in Anaheim!

2018ShowProfile

expowest.comCONTACT YOUR EXPO WEST ACCOUNT MANAGER TODAY!

1.866.458.4935 or 1.303.390.1776 | expo@newhope.com

Co-located with:

Reach a Highly Qualified Buying AudienceNatural Products Expo West continues to be the leading trade show in the natural, organic and healthy products industry. Rated #39 in the top 100 trade shows in the US by Trade Show Executive, Natural Products Expo West continues to help attendees and exhibitors alike reach their business goals.

Distribution33%

HealthPractitioner

20%

Retail47%

Other

E-tailer

Natural Food Rest/Food Service

Independent Grocer/Co-op/Natural Products Store

Gourmet & Specialty ProductsStore/Gift Store

Chain Natural Products Store

Retail47%Attendee Profile Type

* Other Retailers includes: Discount/Mass Merchandiser Retailer,

Independent Drug Store/Pharmacy, Gift Products Store, Bookstore, Pet Supply Store/

Grooming, and Mail-Order Catalog

• Amazon.com• Costco Wholesale• Earth Fare• Fairway Market• Fresh Thyme Farmers Market• Jimbo’s Naturally

• Kroger• Lucky’s• Mom’s Organic Market• NCGA• Natural Grocers• New Seasons

• PCC Markets• Publix• Safeway, Inc.• Sprouts• Target Stores• The Fresh Market

• Trader Joe’s • Vitamin Shoppe• Wal-Mart Supercenters• Wegmans• Whole Foods

Diversified Buyers Include:

expowest.comCONTACT YOUR EXPO WEST ACCOUNT MANAGER TODAY!

1.866.458.4935 or 1.303.390.1776 | expo@newhope.com

Co-located with:

• Engredea• Natural & Specialty Food• Lifestyle• Business Solutions & Packaging

• Organic • Supplements• Hot Products

Product Pavilions Include:

All Booths Include:• Mobile App Listing• In Print Show Directory Map Listing

(deadlines apply)• Show promotion to over 150,000 decision makers

via targeted buyer programs, association partnerships, year-round global promotions and a comprehensive direct mail, advertising, telemarketing and e-media campaign.

• Six Badges per 10’ x 10’ space• Two Super Pass Upgrades per 10’x10’ space• Digital Listing: product specials, company description,

brand names, appointment setting• Electronic Press Release placement for download by

qualified media• Exhibitor-Hosted Events Listing (online only)• Standard Booth Drapery

Digital Listing• Company Name• Booth Number• City, State, Country• 500 character description• Up to 10 product

category selections

• Brand Name Listing• Up to 2 show specials• Additional Information

(Greening, International, First-time Exhibitor)

• Contact exhibitor link

In Print Show Directory Map (print deadlines apply)

• Company name, booth number• Booth location shown on floorplanEach contracted exhibitor will be listed with the company information provided on your Exhibitor Booth Contract. Any changes to your contracted information must be submitted in writing by February 1st, 2017. Exhibitors will be allowed one listing per 10’x10’ space purchased. Spaces 10’x20’ and larger will include one exhibitor listing, and one co-exhibitor listing. Exhibitors of spaces 10’x30’ or larger, who would like more than the one co-exhibitor listing per 10’x10’ space may purchase additional listings for $1,500 a piece. These co-exhibitor listings include the 500 character description on our website and will be listed alpha numerically on the Show Directory Map.

Reserve Your Booth for 2018!

Contact your account manager:Call 1.866.458.4935 or 1.303.390.1776

Email us at

expo@newhope.com Visit www.expowest.com

FREEDigital Listing

Included with

Booth Purchase

All Tabletops Include:• Mobile App Listing • 3 badges• 1 counter height table (6’x2’)• 1 counter height stool • Wastebasket• The counter is draped in front with cream

colored drape

expowest.comCo-located with:

General InformationBooth MovesOnce you are contracted, if you would prefer another booth location, your company is eligible to submit an online Booth Move Request. Requests are prioritized according to our priority points system, then by the date in which they are received. Should a booth become available, you will be contacted by Expo Sales. Completing a Booth Move Request does not absolve an exhibitor from liability of the original contract should we be unable toaccommodate this request. Booth Moves begin immediately following Natural Products Expo West 2017.

CancellationsYour booth is contracted once your Exhibit Space Contract or a proxy form is signed and exhibit space is allocated. Cancellations must be made in writing and are subject to the following provisions:1) Cancellations and booth downsizes

received by 11/9/2017 are subject to a cancellation fee equal to 40% of the booth price.

2) Cancellations and booth downsizes received on or after 11/10/2017 are subject to a cancellation fee equal to 100% of the booth space being cancelled.

3) Cancellations and booth downsizes will receive one (1) penalty point. If Exhibitor has not set up their booth by 6:00 p.m., 3/8/2017 and has not contacted the Expo Show Management Office at the convention center, we reserve the right to reassign that Exhibitor’s booth(s).

4) Cancellations will result in forfeit of all exhibitor badges.

*Please note cancellation and downsizing fees apply as soon as a contract or proxy form is signed. Downsizing a booth space is considered a cancellation and will be assessed a penalty fee and a penalty point.

• Total Exhibit Space 478,264 net sq. ft. • Total Exhibiting Companies 3,080• Total Attendance 77,684• First Time Attendees 13,717

Based on Natural Products Expo West 2016

Natural Products Expo West continues to be the leading trade show for natural and organic products

Investment OpportunitiesBooths are priced according to the number of visible sides

Reserve Your Booth for 2018!

Contact your account manager:Call 1.866.458.4935 or 1.303.390.1776

Email us at expo@newhope.com Visit www.expowest.com

Booth Type/Visibility Regular RateACC Main Hall Islands $87.75/sq. ft.4 sides Entitled to use hanging signsACC Main Hall Peninsulas $85.75/sq. ft. 3 sides Entitled to use hanging signsACC Main Hall Booth Blocks Call for Quote2 sides Entitled to use hanging signs

and carpet the aisleACC Main Hall Corners $7,695.002 sides Standard size 10’ wide

and 10’ deepACC Main Hall Inlines (8x10, 9x10,10x10)

$6,895.00

1 side Standard size 10’ wide and 10’ deepACC Main Hall Ballroom Inline $6,555.00ACC Ballroom Corner $7,055.00ACC Tabletops (main hall) $5,225.00ACC Tabletops (ballroom) $4,665.00ACC North Hall 8x10 Inline $6,555.00ACC North Hall 8x10 Corner $7,355.00

expowest.comCo-located with:

Sponsorship Opportunities Sponsorships provide a unique opportunity to build brand awareness, capture market share, and position your company as a leader within the industry. Before, during and after the show, sponsorships offer value-add opportunities.

• Activation Zones• Badge Branding• Catch Your Spark Free Rides• Charging Stations• Coffee Service• Conference Tracks• Evenings on the Plaza

• Floor Graphics• Food Trucks• Hotel Room Distribution• Lanyards• Inside Sampling Stations• Outside Sampling Stations• Pedicabs

• Show Bags• Show Directory Map• Super Pass Lounge Branding• Yoga Class / Early Morning Workout

Sponsorship Opportunities Include:

Use Marketing Opportunities to:• Launch a new product• Increase booth traffic• Educate attendees• Network with the industry

Onsite Marketing Opportunities Include:• Show Bag Inserts• Show Directory Map Advertising• Exhibitor-Presented Seminars• New Product Lines• Product Showcases• Lightboxes

Online Marketing Opportunities Include:• Featured Digital Listing• Digital Product Showcases

Marketing OpportunitiesMarketing Opportunities provide you a channel for reaching your targeted marketing goal for a limited investment.

Sponsorships Are Ideal For:• Building brand recognition• Sampling your product• Driving buyers to your booth• Being recognized as a pivotal part of the industry• Gaining extended time with buyers through multiple vehicles

Historical Points+ Show Points

(Current BoothSize Points

+ IntegratedMarketing Points

+ Sponsorship Points)=

Total ShowPoints

Priority Points ProgramWhen you Exhibit at one of New Hope Network Tradeshows (Natural Products Expo West and East, Club Industry Show, and Engredea), Priority Points are what determine the order in which you can select a booth and/or hotel reservations.

Priority Points InformationContracted Booth Space ..................................... PointsEach 100 sq. ft. equivalent purchased Natural Products Expo West 2018 ...............................1

Sponsorship Participation at Natural Products Expo WestPlatinum Level Sponsor ........................................................3 Gold Level Sponsor ..................................................................2 Silver Level Sponsor .................................................................1

Signed contracts must be on file at New Hope Network by end of business day on the following dates for integrated marketing points to be included in calculations for the following shows. Integrated marketing spend points do not carry over to the next calendar year.Total integrated marketing spend of $100,000 or more brings exclusive benefits, including:• Access to VIP hotel block at host hotels at Natural

Products Expos, Engredea• Access to VIP area at Natural Products Expos, Engredea• Conference passes (2 per customer) at Natural Products

Expo West/Engredea

Marketing (Integrated + Tradeshow) PointsNew Hope Network offers integrated marketing solutions that provide the results you want. As your total non-tradeshow marketing spend increases (a combination of print, event, and digital media trade and consumer promotion products), so do your priority points.

Integrated Marketing: • Advertising in Natural Foods Merchandiser,

expowest.com, expoeast.com, Delicious Living & deliciousliving.com, newhope.com, Club Industry mobile app, clubindustry.com, Engredea.com, Functional Ingredients mobile app

• Spend on sponsoring NBJ Summit

Show Marketing: *Any amount of marketing spent on applicable show

Spend Points Spend Points$5,000-$9,999 1 $100,000-$124,999 9

$10,000-$14,999 2 $125,000-$149,999. 10

$15,000-$24,999 3 $150,000 or $174,999 11

$25,000-$34,999 4 $175,000-$199,999 12

$35,000-$44,999 5 $200,000-$224,999 13

$45,000-$49,999 6 $225,000-$249,999 14

$50,000-$74,999 7 $250,000 or above 15

$75,000-$99,999 8

Historical Points are based on the number of years a company has exhibited at Natural Products Expos (East, West, Asia, NPA Market Place) and Engredrea/ Supply Expo since 1992 (exception: Expo East 2001 exhibitors received two points); Healthy Foods International Expo in 2008; Natural Products Association MarketPlace/Natural MarketPlace from 2009 to 2013; the Club Industry Show beginning in 2010 and World Tea Expo beginning in 2017. A maximum of one point is earned for each past show. Historical points are the only points used for booth moves.Show Points: Booth Points, Integrated Marketing Points, and Sponsorship Points are given for Expo West contracted booth space, sponsorship participation, and marketing solutions. Show points are applicable to the current year only; after show participation you will only receive the one (1) historical point for that show.. Show points DO NOT carry over to shows or years, they are show specific.

Integrated marketing contracts received by:

Will Impact Priority Points for these events:

December 2, 2016.................................... Natural Products Expo West 2019 to Dec. 1, 2017........................................... Engredea 2019

Natural Product Expo East 2019December 2, 2017.................................... Natural Products Expo West 2020to Dec. 1, 2018........................................... Engredea 2020

Natural Product Expo East 2020