MORGANS HOTELS GROUP

GUILLOT CharlotteGEORGES Lucie

CHARBONNIER MarieGODARD Marie

MBA2A

Market positioning

Innovator of the lifestyle hospitality sector

Original & unique hotel concept, gathering all forms of art and aligning elegance & luxury

Customer engagements points: Social Media

Facebook Twitter Google Plus Tumbler Youtube Pinterest Instagram

Customer engagements points:Communication with customers

Newsletter Loyalty club On spot contact and departments’

information & booking contact Organization of hotel events

Customer engagements points:Adapted tools

Official website Tablet special website Mobile App

Decision-making process Inspiration- Get informed on social media- Rankings & comments

Discovery- Attractive website - Online videos- Subscribe to newsletter

Planning- Possibility to contact and get information- Upload brochures- Consulting calendar of events

Decision-making process (2)

Booking- Online booking- Contact with reservation departement through phone to

doble check

During stay- Using Back of House website: online conciergerie- Sharing experience on social media ie. Photos on Instagram

& Pinterest

After stay- Stay updated with Google Plus & newsletter- Get advantage by joining other social media groups- Join social media to share experience &

comment/rank=belong to Morgans community