Morgans hotels group
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Transcript of Morgans hotels group
MORGANS HOTELS GROUP
GUILLOT CharlotteGEORGES Lucie
CHARBONNIER MarieGODARD Marie
MBA2A
Market positioning
Innovator of the lifestyle hospitality sector
Original & unique hotel concept, gathering all forms of art and aligning elegance & luxury
Customer engagements points: Social Media
Facebook Twitter Google Plus Tumbler Youtube Pinterest Instagram
Customer engagements points:Communication with customers
Newsletter Loyalty club On spot contact and departments’
information & booking contact Organization of hotel events
Customer engagements points:Adapted tools
Official website Tablet special website Mobile App
Decision-making process Inspiration- Get informed on social media- Rankings & comments
Discovery- Attractive website - Online videos- Subscribe to newsletter
Planning- Possibility to contact and get information- Upload brochures- Consulting calendar of events
Decision-making process (2)
Booking- Online booking- Contact with reservation departement through phone to
doble check
During stay- Using Back of House website: online conciergerie- Sharing experience on social media ie. Photos on Instagram
After stay- Stay updated with Google Plus & newsletter- Get advantage by joining other social media groups- Join social media to share experience &
comment/rank=belong to Morgans community