Post on 19-May-2015
description
@HunterBoyle | @DJWaldow
More Engagement, Less Effort:
The Lowdown on Marketing Automation
@HunterBoyle | @DJWaldow
Hunter Boyle (@HunterBoyle) Sr. Business Development Manager @Aweber slideshare.net/hunterboyle
DJ Waldow (@DJWaldow) Founder & CEO Waldow Social slideshare.net/djwaldow
@HunterBoyle | @DJWaldow
Flickr: mutsmuts
@HunterBoyle | @DJWaldow
Marketing Automation
@HunterBoyle | @DJWaldow
@HunterBoyle | @DJWaldow
@HunterBoyle | @DJWaldow
@HunterBoyle | @DJWaldow
@HunterBoyle | @DJWaldow
@HunterBoyle | @DJWaldow
@HunterBoyle | @DJWaldow
@HunterBoyle | @DJWaldow
And the cycle repeats…
@HunterBoyle | @DJWaldow
oops.
@HunterBoyle | @DJWaldow
@HunterBoyle | @DJWaldow
Text WALDOW to 67463
@HunterBoyle | @DJWaldow
@HunterBoyle | @DJWaldow
The name given to software platforms designed for marketing departments and organizations to automate repetitive tasks … increases efficiency and reduces human error …
… originally called email marketing automation …
… streamline sales and marketing organizations by replacing high-
touch, repetitive manual processes with automated solutions … Source: Wikipedia
What is Marketing Automation?
@HunterBoyle | @DJWaldow
Why is Marketing Automation so important?
@HunterBoyle | @DJWaldow
(Source: Gartner Research via Hubspot)
@HunterBoyle | @DJWaldow
(Source: Jupiter Research via Hubspot)
@HunterBoyle | @DJWaldow
(Source: Forrester Research via Hubspot)
hunterboyle
@HunterBoyle | @DJWaldow
(Source: Gartner Research via Hubspot)
hunterboyle
@HunterBoyle | @DJWaldow
@HunterBoyle | @DJWaldow
Some examples
@HunterBoyle | @DJWaldow
@HunterBoyle | @DJWaldow
@HunterBoyle | @DJWaldow
@HunterBoyle | @DJWaldow
@HunterBoyle | @DJWaldow
@HunterBoyle | @DJWaldow
@HunterBoyle | @DJWaldow
@HunterBoyle | @DJWaldow
@HunterBoyle | @DJWaldow
@HunterBoyle | @DJWaldow
@HunterBoyle | @DJWaldow
@HunterBoyle | @DJWaldow
@HunterBoyle | @DJWaldow
ü Drove nearly 50% of first-week sales of Premise 2.1
ü Drove nearly 80% of Teaching Sells memberships
ü List doubled in one year to 97,000 subscribers
Did it work?
@HunterBoyle | @DJWaldow
• Most products are under $100 • Launched program in 2009 with five
automated messages • More than 170 automated emails
today
“a provider of music lesson products”
@HunterBoyle | @DJWaldow
@HunterBoyle | @DJWaldow
@HunterBoyle | @DJWaldow
@HunterBoyle | @DJWaldow
• 416% increase in customer lifetime value • 67% increase in click-through rate from the best prospects (increased from 24.73% to 41.28% for subscribers with the highest lead scores)
• 18.4% improvement in lead-to-purchase time
www.holidayemailmarketing.com
@HunterBoyle | @DJWaldow
Auto-responder series
• Fun, short, focused • 12 emails with daily “gift” -
checklist, infographic, webinar, ebook …
@HunterBoyle | @DJWaldow
Auto-responder series results*���
*After 2 weeks
Open Rate: 54%-83%
@HunterBoyle | @DJWaldow
Auto-responder series results*���
*After 2 weeks
Click Rate: 25%-69%
@HunterBoyle | @DJWaldow
Auto-responder series results*���
*After 2 weeks
Downloads: 7,500+
@HunterBoyle | @DJWaldow
Auto-responder series results*���
*After 2 weeks
New Subscribers: 3,500
@HunterBoyle | @DJWaldow
Automation takes time.
@HunterBoyle | @DJWaldow
Automation requires planning.
@HunterBoyle | @DJWaldow
Automation takes effort to set up.
@HunterBoyle | @DJWaldow
But once set up …
@HunterBoyle | @DJWaldow
Automation increases ROI and ALTV.
@HunterBoyle | @DJWaldow
Automation cultivates deeper relationships.
@HunterBoyle | @DJWaldow
Automation allows you to reinvest time and budget.
Source: Automation.com
@HunterBoyle | @DJWaldow
Hunter Boyle (@HunterBoyle) Sr. Business Development Manager @Aweber slideshare.net/hunterboyle
DJ Waldow (@DJWaldow) Founder & CEO Waldow Social slideshare.net/djwaldow