More Engagement, Less Effort: The Lowdown on Marketing Automation

@HunterBoyle | @DJWaldow

More Engagement, Less Effort:

The Lowdown on Marketing Automation


Hunter Boyle (@HunterBoyle) Sr. Business Development Manager @Aweber slideshare.net/hunterboyle

DJ Waldow (@DJWaldow) Founder & CEO Waldow Social slideshare.net/djwaldow


Flickr: mutsmuts


Marketing Automation


And the cycle repeats…


Text WALDOW to 67463


The name given to software platforms designed for marketing departments and organizations to automate repetitive tasks … increases efficiency and reduces human error …

… originally called email marketing automation …

… streamline sales and marketing organizations by replacing high-

touch, repetitive manual processes with automated solutions … Source: Wikipedia

What is Marketing Automation?


Why is Marketing Automation so important?


(Source: Gartner Research via Hubspot)


(Source: Jupiter Research via Hubspot)


(Source: Forrester Research via Hubspot)

hunterboyle


(Source: Gartner Research via Hubspot)

hunterboyle


Some examples


ü Drove nearly 50% of first-week sales of Premise 2.1

ü Drove nearly 80% of Teaching Sells memberships

ü List doubled in one year to 97,000 subscribers

Did it work?


•  Most products are under $100 •  Launched program in 2009 with five

automated messages •  More than 170 automated emails

today

“a provider of music lesson products”


• 416% increase in customer lifetime value • 67% increase in click-through rate from the best prospects (increased from 24.73% to 41.28% for subscribers with the highest lead scores)

• 18.4% improvement in lead-to-purchase time

www.holidayemailmarketing.com


Auto-responder series

•  Fun, short, focused •  12 emails with daily “gift” -

checklist, infographic, webinar, ebook …


Auto-responder series results*��

*After 2 weeks

Open Rate: 54%-83%



*After 2 weeks

Click Rate: 25%-69%



*After 2 weeks

Downloads: 7,500+



*After 2 weeks

New Subscribers: 3,500


Automation takes time.


Automation requires planning.


Automation takes effort to set up.


But once set up …


Automation increases ROI and ALTV.


Automation cultivates deeper relationships.


Automation allows you to reinvest time and budget.

Source: Automation.com


Hunter Boyle (@HunterBoyle) Sr. Business Development Manager @Aweber slideshare.net/hunterboyle

DJ Waldow (@DJWaldow) Founder & CEO Waldow Social slideshare.net/djwaldow

More Engagement, Less Effort: The Lowdown on Marketing Automation

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Transcript of More Engagement, Less Effort: The Lowdown on Marketing Automation