How to launch 25 MOOCs in 18 months

MOOCing in Action

Andreas Wittke, FH Lübeck

Since 1997 we are developing online distance study programs

MOOCs are the next logical step

Our DNA is ONLINE

University alliance (VFH)

12 Universities in7 federal states +1 in Switzerland

starting in 2001 with public state funding (22 Mio. €)

Lübeck is the central service provider for all

● 65.000 Moodle User● Webconference (70.000 hours of

use)● Developing LOOP (Cloud based

authoring platform)● Moodalis (central backbone

information management system)

Evolution of Lübeck digital education ⇒ 100% digital

Source: https://commons.wikimedia.org/wiki/File:Evolution-des-wissens.jpg CC BY-SA

Our MOOC-Platform

Massive Open Online International Network dict: Northgerman “moin” means Hello, Hi

Take the garbage out of

Our vision

Just to remember: Thats what Moodle looks like (already dressed up)

Just to remember: Thats what Moodle looks like (already dressed up)

Text

TextText

Fat media. Mobile First. Social. OER. Gamification.

What features do we want?

Learning from winners of the Pulitzer Pricehttp://www.nytimes.com/projects/2012/snow-fall/#/?part=tunnel-creek

Fat Media!

Single-column content

Fat Media GoogleMaps example

Interactive map of participants

Responsive Design

Mobile First!

The videoMOOC on a OnePlus One

Access to mooin (19.05.2015)

desktop:78,46%

mobile:12,65%

tablet:8,89%

Mobile First! Responsive Design

48%Desktop

12% Mobil

Tablet37%

Stand: 01+02/2016

Assessment and badges

Gamification

Video with embedded quiz (H5P)http://h5p.org/

Certificatesout of paper || (waste)paper

BadgesDigital!

Gamification: Digital Badges

Our Mission-Statement

We are using the net for opening up higher education● new target groups,● new kind of cooperations,● new learning settings,● widening participation● new competencies.

Open Source Open Educational Resources

Open Network

free for use

Open is really open

Our MOOC Projects (2014–2016/18)

FHL MOOC (SH):● 12 MOOCs● general education● 450,000 €

pMOOC (BMBF):● 6 MOOCs● for professionals● 1,318 Mio

Integral^2 (BMBF):● 7 MOOCs● for refugees● 0,620 Mio €

Nordmus (Interreg):● 4 MOOCs● museum education● 90,000 €

New Perspective (SH):● 1 MOOC● about university dropouts● 50,000 €

2013 2014 20162015

+ 35 MOOCs til 2020

two times

12 external MOOCs

Participants enrollments (18 months)

First we took Germany, next … :-)

Don’t talk, just do

The making of mooin MOOCs

Didactic is not so important, than you

think Be Motivated

Marketing

Marketing

MarketingMARKETING!!!

M stands for massive

Endorsement via SemperVideo+ 1634 learners in 1 day

Course development (ideal process)

Kickoff

meetingReview 1Review 2

Review 3Course start

concept script media production and course setup

registrationprototype tests

ca. 1 month ca. 1–2 months ca. 1–2 months ca. 4–6 weeks

Course development (ideal process)

Kickoff

meetingReview 1Review 2

Review 3Course start

concept script media production and course setup

registrationprototype tests

ca. 1 month ca. 1–2 months ca. 1–2 months ca. 4–6 weeks

Every MOOC has its own story

There is no “Standard MOOC”

Course development (ideal process)

Kickoff

meetingReview 1Review 2

Review 3Course start

concept script media production and course setup

registrationprototype tests

ca. 1 month ca. 1–2 months ca. 1–2 months ca. 4–6 weeks

Start Marketing! At the latest!

Our MOOC team1 project

management3+1,6 product manager “MOOC maker”

instructional design incl. realisationx authors, lecturers,

partners

x further stakeholders/ mentors

4 multimediaproduction

esp. videos, images and graphics (chapter images, badges…)

2 plattform development esp. moodle, CSS

Our MOOC team1 project

management3+1.6 product manager “MOOC maker”

instructional design incl. realisationx authors, lecturers,

partners

x further stakeholders/ mentors

4 multimediaproduction

esp. videos, images and graphics (chapter images, badges…)

2 plattform development esp. moodle, CSS

1+1 marketing esp. social media

Practice what you preach

MOOCs are digitalDigital identity, Social Networks, Hashtags, OER,

YouTube, 24/7, transparent

Volleyball Coach MOOC

● 2,5 hours webinar MOOCmaker Webinar

● 4 GoPro Cams and two children● Great teacher● 4 weeks without sleep :-)● 1.100 participants● 10% certificates

German Volleyball Federation start thinking about new MOOCs

DIY TutorialmooinMaker

http://mooin.oncampus.de/mooinmaker

The medium is the message

PDFs are not MOOC Tutorials

MOOCs are not a hype, they are just the beginning

and we have a lot of fun with them

http:// . .de

Andreas Wittke@onlinebynatureandreas.wittke@fh-luebeck.de

Andreas Wittke, FH LübeckSlides: http://bit.ly/moocs4all