MOOCing in action – how to launch 25 moocs in 18 months
44
How to launch 25 MOOCs in 18 months MOOCing in Action Andreas Wittke, FH Lübeck
Transcript of MOOCing in action – how to launch 25 moocs in 18 months
How to launch 25 MOOCs in 18 months
MOOCing in Action
Andreas Wittke, FH Lübeck
Since 1997 we are developing online distance study programs
MOOCs are the next logical step
Our DNA is ONLINE
University alliance (VFH)
12 Universities in7 federal states +1 in Switzerland
starting in 2001 with public state funding (22 Mio. €)
Lübeck is the central service provider for all
● 65.000 Moodle User● Webconference (70.000 hours of
use)● Developing LOOP (Cloud based
authoring platform)● Moodalis (central backbone
information management system)
Evolution of Lübeck digital education ⇒ 100% digital
Source: https://commons.wikimedia.org/wiki/File:Evolution-des-wissens.jpg CC BY-SA
Our MOOC-Platform
Massive Open Online International Network dict: Northgerman “moin” means Hello, Hi
Take the garbage out of
Our vision
Just to remember: Thats what Moodle looks like (already dressed up)
Just to remember: Thats what Moodle looks like (already dressed up)
Text
TextText
Fat media. Mobile First. Social. OER. Gamification.
What features do we want?
Learning from winners of the Pulitzer Pricehttp://www.nytimes.com/projects/2012/snow-fall/#/?part=tunnel-creek
Fat Media!
Single-column content
Fat Media GoogleMaps example
Interactive map of participants
Responsive Design
Mobile First!
The videoMOOC on a OnePlus One
Access to mooin (19.05.2015)
desktop:78,46%
mobile:12,65%
tablet:8,89%
Mobile First! Responsive Design
48%Desktop
12% Mobil
Tablet37%
Stand: 01+02/2016
Assessment and badges
Gamification
Certificatesout of paper || (waste)paper
BadgesDigital!
Gamification: Digital Badges
Our Mission-Statement
We are using the net for opening up higher education● new target groups,● new kind of cooperations,● new learning settings,● widening participation● new competencies.
Open Source Open Educational Resources
Open Network
free for use
Open is really open
Our MOOC Projects (2014–2016/18)
FHL MOOC (SH):● 12 MOOCs● general education● 450,000 €
pMOOC (BMBF):● 6 MOOCs● for professionals● 1,318 Mio
Integral^2 (BMBF):● 7 MOOCs● for refugees● 0,620 Mio €
Nordmus (Interreg):● 4 MOOCs● museum education● 90,000 €
New Perspective (SH):● 1 MOOC● about university dropouts● 50,000 €
2013 2014 20162015
+ 35 MOOCs til 2020
two times
12 external MOOCs
Participants enrollments (18 months)
First we took Germany, next … :-)
Don’t talk, just do
The making of mooin MOOCs
Didactic is not so important, than you
think Be Motivated
Marketing
Marketing
MarketingMARKETING!!!
M stands for massive
Endorsement via SemperVideo+ 1634 learners in 1 day
Course development (ideal process)
Kickoff
meetingReview 1Review 2
Review 3Course start
concept script media production and course setup
registrationprototype tests
ca. 1 month ca. 1–2 months ca. 1–2 months ca. 4–6 weeks
Course development (ideal process)
Kickoff
meetingReview 1Review 2
Review 3Course start
concept script media production and course setup
registrationprototype tests
ca. 1 month ca. 1–2 months ca. 1–2 months ca. 4–6 weeks
Every MOOC has its own story
There is no “Standard MOOC”
Course development (ideal process)
Kickoff
meetingReview 1Review 2
Review 3Course start
concept script media production and course setup
registrationprototype tests
ca. 1 month ca. 1–2 months ca. 1–2 months ca. 4–6 weeks
Start Marketing! At the latest!
Our MOOC team1 project
management3+1,6 product manager “MOOC maker”
instructional design incl. realisationx authors, lecturers,
partners
x further stakeholders/ mentors
4 multimediaproduction
esp. videos, images and graphics (chapter images, badges…)
2 plattform development esp. moodle, CSS
Our MOOC team1 project
management3+1.6 product manager “MOOC maker”
instructional design incl. realisationx authors, lecturers,
partners
x further stakeholders/ mentors
4 multimediaproduction
esp. videos, images and graphics (chapter images, badges…)
2 plattform development esp. moodle, CSS
1+1 marketing esp. social media
Practice what you preach
MOOCs are digitalDigital identity, Social Networks, Hashtags, OER,
YouTube, 24/7, transparent
Volleyball Coach MOOC
● 2,5 hours webinar MOOCmaker Webinar
● 4 GoPro Cams and two children● Great teacher● 4 weeks without sleep :-)● 1.100 participants● 10% certificates
German Volleyball Federation start thinking about new MOOCs
DIY TutorialmooinMaker
http://mooin.oncampus.de/mooinmaker
The medium is the message
PDFs are not MOOC Tutorials
MOOCs are not a hype, they are just the beginning
and we have a lot of fun with them
http:// . .de
Andreas [email protected]@fh-luebeck.de
Andreas Wittke, FH LübeckSlides: http://bit.ly/moocs4all
