Monetizing in Google Enterprise Solutions

Perttu OjansuuCo-founder

5.5.2012

Agenda

1. Enterprise Trends2. Google & Gapps3. Monetizing Strategy Q & A

1. Enterprise trends

Enterprise trends

NEW BUZZ WORD IN FINLAND: CLOUD COMPUTING

Gartner's Hype Cycle

Gartner's Hype Cycle in 2010

Enterprise trends

NEW BUZZ WORD IN FINLAND: BRING YOUR OWN DEVICES

Enterprise trends

NEW BUZZ WORD IN FINLAND: BRING YOUR OWN DEVICES = BRING YOUR GODDAMN ANDROID

Marketshare

2. Google & Gapps

Google Environment

Google Apps for Business

IMPLEMENTATION

TRAINING

CHANGE

SUPPORT

Our process

YOU

TOOLS INTEGRATION & SUPPORT

Why did we found Gapps?

Consumerization Strategy

ENTERPRISES

MIDSIZE COMPANIES

SMALL COMPANIES

CONSUMERS

Consumerization Strategy

ENTERPRISES

MIDSIZE COMPANIES

SMALL COMPANIES

CONSUMERS

Market at the moment

3. Monetizing strategy

Scaling

What does it take?

10 000 hours

What does it take?

"We greatly overestimate what we can accomplish in one year. But we greatly underestimate what we can accomplish in five years" - Peter Drucker

There is two ways to start

EXTERNAL FINANCING

- IDEA ABOUT THE MARKET NEED

INTERNAL FINANCING

- SEARCHING THE MARKET NEED

Searching the market need

Searching the market need

WE DECIDED TO FOCUS ON ENTERPRISES - BEING DIFFERENT

Understand the Sales Model

Price

Customizing

Transactional Sales-Oriented Self-Service Startup Graveyard

Understand the Sales Model

Price

Customizing

Transactional Sales-Oriented Self-Service Startup Graveyard

Understand the Sales Model

Price

Customizing

Transactional Sales-Oriented Self-Service Startup Graveyard

Understand the Sales Model

Price

Customizing

Enterprise Enterprise Enterprise Startup Graveyard

Understand the Sales Model

Price

Customizing

Enterprise Enterprise Enterprise Startup Graveyard

Understand the Sales Model

Price

Customizing

Enterprise Enterprise Enterprise Startup Graveyard

Conclusion

LOVE BEING DIFFERENT UNDERSTAND

Google Specialist Centre

INTEGRATION & DEVELOPING

Thank you!

perttu@gapps.fi

Q & A

Monetizing in Google Enterprise Solutions

Perttu OjansuuCo-founder

5.5.2012