Mobile Strategies for Digital Publishing

Putting Your Plan into Action

Thad McIlroythad@thefutureofpublishing.com

Thad McIlroy

• Started in publishing in the 70s

• Some recent books I’ve authored:

TheFutureofPublishing.com

The Trends are Unmistakable

Speed of Adoption

Source: Peter Leyden

100% Smartphone Saturation

Source: Horace Dediu | Asymco

Tablets Becoming Accessories

Source: comScore

Social Media

Facebook Mobile Users

Source: Benedict Evans

Social Media Per Platform

Source: comScore

Social Media for Books

Adapted from The Secrets of Word-of-Mouth Marketing (George Silverman)

Content

The Content Conundrum

• Best format?

• Best format for that device?

• Best format for that content?

• Best format for that group of

readers

Devices Matter for Content

Source: Pew Research Center Internet & American Life Project

Book or App?

Source: Touch Press

Marketing

Books Need to Compete

Source: Amazon

The Entertainment Spectrum

Source: Wattpad

Time Spent Doughnut

Source: Flurry

The Big Buyer

Source: Pew Research Center Internet & American Life Project

Is this the Future?

Source: Wattpad

Thank You!

Thad McIlroyThe Future of Publishing

thad@thefutureofpublishing.com